Social Media Marketing for Your School

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My presentation from the Ontario Federation of Independent Schools (OFIS) New Principals course.

This 3 hour presentation covers the basics of marketing and then the best use of Social Media.

I'm sorry that there isn't any audio this time.

Please contact me if you are interested setting up effective Social Media Marketing for your school.

Published in: Education

Social Media Marketing for Your School

  1. 1. hashtag: #SocMedOurKids @ourkidsnet
  2. 2. questions,please
  3. 3. 1st Q
  4. 4. webinars?
  5. 5. marketing basics
  6. 6. (or... the world doesn’t need another private school)
  7. 7. I’ll explain
  8. 8. marketing is... getting someone who has a need to know, like & trust you. - John Jantsch
  9. 9. need - unique perspective or skill
  10. 10. sell on your unique skills or...
  11. 11. compete on price
  12. 12. (race to the bottom)
  13. 13. 1.who is your customer?
  14. 14. http://www.mindmeister.com/54181307/who-is-your-customer
  15. 15. http://www.mindmeister.com/54181307/who-is-your-customer
  16. 16. http://www.mindmeister.com/54181307/who-is-your-customer
  17. 17. http://www.mindmeister.com/54181307/who-is-your-customer
  18. 18. http://www.mindmeister.com/54181307/who-is-your-customer
  19. 19. people don’t buy what you do, they buy why you do it.
  20. 20. why is what makes you distinct
  21. 21. and not just another private school
  22. 22. <video>
  23. 23. Watch this video at http://www.ted.com/talks/lang/eng/ simon_sinek_how_great_leaders_inspire_action.html http://www.ted.com
  24. 24. </video>
  25. 25. why? (60 secs)
  26. 26. (homework)
  27. 27. show don’t tell
  28. 28. teach them
  29. 29. be helpful
  30. 30. it better be what you do best.
  31. 31. very practical
  32. 32. inspiring
  33. 33. 7 steps
  34. 34. 1. narrow your focus
  35. 35. 2.find and communicate a core difference
  36. 36. 3. package your business
  37. 37. 4. create marketing materials that educate
  38. 38. 5. lead generation advertising referrals pr
  39. 39. 6. harness technology (the rest of the morning)
  40. 40. 7. live by a calendar
  41. 41. social, why?
  42. 42. 1 person, 1 hour/day
  43. 43. ...maybe wear a shirt
  44. 44. <facebook>
  45. 45. facebook basics
  46. 46. goal = show leadership
  47. 47. leverage your skills (which are?)
  48. 48. 500 000 000
  49. 49. 55 minutes/day
  50. 50. 38 year old woman
  51. 51. 4 types
  52. 52. profile
  53. 53. groups
  54. 54. pages
  55. 55. WOM
  56. 56. newsfeed -fans (Likers?) -fans’ friends
  57. 57. customizable
  58. 58. html
  59. 59. custom URL
  60. 60. 520 x 675
  61. 61. 200 x 520
  62. 62. visual medium (all social media is)
  63. 63. speak in pictures
  64. 64. videos, too
  65. 65. conversations
  66. 66. what is your favourite memory of your first day at school?
  67. 67. facebook.com/username
  68. 68. privacy
  69. 69. 4th = community pages
  70. 70. advertising
  71. 71. resource: wildfireapp.com
  72. 72. day school = VERY local
  73. 73. resource: Mashable.com
  74. 74. 10 musts http://mashable.com/2010/01/13/marketing-women-facebook/
  75. 75. resource: MariSmith.com
  76. 76. 21 ways to increase “Likes”
  77. 77. important because... what do you say?
  78. 78. we’ll cover 10
  79. 79. widgets in website
  80. 80. make a welcome video - 30-60 seconds - students
  81. 81. get students to tag photos
  82. 82. join via text 32665 (FBOOK) with the words “fan yourschoolusername”
  83. 83. link to twitter
  84. 84. Facebook ads (see above)
  85. 85. upload your videos - embed in home site - tubemogul.com
  86. 86. use apps -involver.com - Vpype Live Broadcaster
  87. 87. invite from your newsletter
  88. 88. put it in your print
  89. 89. youropenbook.org
  90. 90. zesty.ca/facebook
  91. 91. privacy - American Library Association
  92. 92. http://vimeo.com/11399383
  93. 93. </facebook>
  94. 94. other social
  95. 95. <social media revolution video>
  96. 96. Watch this video at http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
  97. 97. </social media revolution video>
  98. 98. #2
  99. 99. google juice
  100. 100. there vs perfect
  101. 101. there vs perfect
  102. 102. tweet about?
  103. 103. hootsuite stats team tweeting scheduling assigning
  104. 104. monitor what is being said about you
  105. 105. google alerts - your name - your school’s name - your industry “private school canada” independent +school+mississauga-boarding - your closest competitor
  106. 106. RSS
  107. 107. mobile
  108. 108. average teen texts 50+ times a day
  109. 109. location
  110. 110. location games for tours and orientation
  111. 111. setting up your system
  112. 112. rubber, meet road
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