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Social Media Marketing for Your School
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Social Media Marketing for Your School

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My presentation from the Ontario Federation of Independent Schools (OFIS) New Principals course. …

My presentation from the Ontario Federation of Independent Schools (OFIS) New Principals course.

This 3 hour presentation covers the basics of marketing and then the best use of Social Media.

I'm sorry that there isn't any audio this time.

Please contact me if you are interested setting up effective Social Media Marketing for your school.

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Transcript

  • 1. hashtag: #SocMedOurKids @ourkidsnet
  • 2. questions,please
  • 3. 1st Q
  • 4. webinars?
  • 5. marketing basics
  • 6. (or... the world doesn’t need another private school)
  • 7. I’ll explain
  • 8. marketing is... getting someone who has a need to know, like & trust you. - John Jantsch
  • 9. need - unique perspective or skill
  • 10. sell on your unique skills or...
  • 11. compete on price
  • 12. (race to the bottom)
  • 13. 1.who is your customer?
  • 14. http://www.mindmeister.com/54181307/who-is-your-customer
  • 15. http://www.mindmeister.com/54181307/who-is-your-customer
  • 16. http://www.mindmeister.com/54181307/who-is-your-customer
  • 17. http://www.mindmeister.com/54181307/who-is-your-customer
  • 18. http://www.mindmeister.com/54181307/who-is-your-customer
  • 19. people don’t buy what you do, they buy why you do it.
  • 20. why is what makes you distinct
  • 21. and not just another private school
  • 22. <video>
  • 23. Watch this video at http://www.ted.com/talks/lang/eng/ simon_sinek_how_great_leaders_inspire_action.html http://www.ted.com
  • 24. </video>
  • 25. why? (60 secs)
  • 26. (homework)
  • 27. show don’t tell
  • 28. teach them
  • 29. be helpful
  • 30. it better be what you do best.
  • 31. very practical
  • 32. inspiring
  • 33. 7 steps
  • 34. 1. narrow your focus
  • 35. 2.find and communicate a core difference
  • 36. 3. package your business
  • 37. 4. create marketing materials that educate
  • 38. 5. lead generation advertising referrals pr
  • 39. 6. harness technology (the rest of the morning)
  • 40. 7. live by a calendar
  • 41. social, why?
  • 42. 1 person, 1 hour/day
  • 43. ...maybe wear a shirt
  • 44. <facebook>
  • 45. facebook basics
  • 46. goal = show leadership
  • 47. leverage your skills (which are?)
  • 48. 500 000 000
  • 49. 55 minutes/day
  • 50. 38 year old woman
  • 51. 4 types
  • 52. profile
  • 53. groups
  • 54. pages
  • 55. WOM
  • 56. newsfeed -fans (Likers?) -fans’ friends
  • 57. customizable
  • 58. html
  • 59. custom URL
  • 60. 520 x 675
  • 61. 200 x 520
  • 62. visual medium (all social media is)
  • 63. speak in pictures
  • 64. videos, too
  • 65. conversations
  • 66. what is your favourite memory of your first day at school?
  • 67. facebook.com/username
  • 68. privacy
  • 69. 4th = community pages
  • 70. advertising
  • 71. resource: wildfireapp.com
  • 72. day school = VERY local
  • 73. resource: Mashable.com
  • 74. 10 musts http://mashable.com/2010/01/13/marketing-women-facebook/
  • 75. resource: MariSmith.com
  • 76. 21 ways to increase “Likes”
  • 77. important because... what do you say?
  • 78. we’ll cover 10
  • 79. widgets in website
  • 80. make a welcome video - 30-60 seconds - students
  • 81. get students to tag photos
  • 82. join via text 32665 (FBOOK) with the words “fan yourschoolusername”
  • 83. link to twitter
  • 84. Facebook ads (see above)
  • 85. upload your videos - embed in home site - tubemogul.com
  • 86. use apps -involver.com - Vpype Live Broadcaster
  • 87. invite from your newsletter
  • 88. put it in your print
  • 89. youropenbook.org
  • 90. zesty.ca/facebook
  • 91. privacy - American Library Association
  • 92. http://vimeo.com/11399383
  • 93. </facebook>
  • 94. other social
  • 95. <social media revolution video>
  • 96. Watch this video at http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
  • 97. </social media revolution video>
  • 98. #2
  • 99. google juice
  • 100. there vs perfect
  • 101. there vs perfect
  • 102. tweet about?
  • 103. hootsuite stats team tweeting scheduling assigning
  • 104. monitor what is being said about you
  • 105. google alerts - your name - your school’s name - your industry “private school canada” independent +school+mississauga-boarding - your closest competitor
  • 106. RSS
  • 107. mobile
  • 108. average teen texts 50+ times a day
  • 109. location
  • 110. location games for tours and orientation
  • 111. setting up your system
  • 112. rubber, meet road

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