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Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
Social Media Marketing for Summer Camps -January 2011
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Social Media Marketing for Summer Camps -January 2011

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Summer camps need social media marketing to show their unique skills. By focussing on teaching and creating content camps can show Why they are different. …

Summer camps need social media marketing to show their unique skills. By focussing on teaching and creating content camps can show Why they are different.

In this talk, Travis Allison focuses on marketing basics and then offers some specific strategies for camps marketing via YouTube, Facebook, Mobile and e-Newsletters.

Contact travis@walkingmaverick.com if you would like a consultation for your summer camp.

Register for our free CampHacker.org newsletter for summer camp leaders at: http://zoic.ca/campnewsletter

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  • Transcript

    • 1. Social MediaMarketing YourSummer Camp
    • 2. who are you?
    • 3. how’s thecoffee here?
    • 4. problem
    • 5. overwhelmed by surviving
    • 6. clients
    • 7. marketing METR U SP ICSDI FFERE NTIA TING V ALUE PRO POSI TION
    • 8. (or... the world doesn’t need another summer camp )
    • 9. marketing is...getting someone who has a need to know, like & trust you. - John Jantsch
    • 10. need: your unique skillor perspective
    • 11. sell on your unique skills or...
    • 12. compete on price
    • 13. marketing basics1. your ideal client2. start with WHY3. referrals rule
    • 14. 1.who is your ideal client?
    • 15. http://www.mindmeister.com/54181307/who-is-your-customer
    • 16. http://www.mindmeister.com/54181307/who-is-your-customer
    • 17. http://www.mindmeister.com/54181307/who-is-your-customer
    • 18. http://www.mindmeister.com/54181307/who-is-your-customer
    • 19. http://www.mindmeister.com/54181307/who-is-your-customer
    • 20. 2.start with WHY
    • 21. people don’t buywhat you do, theybuy WHY you do it.
    • 22. WHY is what makes you distinct
    • 23. and not just another summer camp
    • 24. q:what is your why?
    • 25. Watch this video athttp://zoic.ca/start_with_why
    • 26. t is your contribution?
    • 27. what isyour impact?
    • 28. To ____________,So that ________.
    • 29. CampHacker exists to creategreat camp communities so that camps are inspired to change the world
    • 30. 3.referrals rule
    • 31. very practical
    • 32. inspiring
    • 33. showdon’t tell
    • 34. ++teach them +
    • 35. be helpful
    • 36. 7 steps
    • 37. 1. narrow your focus
    • 38. 2.find and communicate a core difference (your WHY)
    • 39. 3. package your business
    • 40. 4. create marketing materials that educate(write this one down!)
    • 41. biz = CONTENTMARKETING STRATEGY
    • 42. us =
    • 43. 5. lead generation advertising referrals pr
    • 44. 6. harness technology (the rest of my + )
    • 45. 7. live by a calendar
    • 46. http://zoic.ca/CampCalendar
    • 47. social, why?
    • 48. 1 person,1 hour/day
    • 49. ...maybe wear a shirt
    • 50. the greatest of these is... zoic 3:16
    • 51. #2
    • 52. there vs perfect
    • 53. there vs perfect
    • 54. problem
    • 55. no one wants towatch your long, boring promo video
    • 56. +
    • 57. 10 Things Every Camp Should Do On
    • 58. (we’ll cover 5)
    • 59. 5. educate
    • 60. 4. appeal to kids
    • 61. 3. keepit short
    • 62. 2. tour sleeping area
    • 63. 1.show your WHY
    • 64. the newsletter shall inherit the earth zoic 3:17
    • 65. problem
    • 66. you’re talking to her...
    • 67. 10 Things Every Camp Should Do On
    • 68. (we’ll cover 5)
    • 69. 5. have an opening image
    • 70. 4. educate(remember these dudes)
    • 71. 3. have a“call to action”
    • 72. 3.5 (use it twice)
    • 73. 2. include alumni
    • 74. 1.photos
    • 75. < >
    • 76. problem
    • 77. (you’rewhispering at a rave)
    • 78. basics
    • 79. goal = show leadership
    • 80. leverage your skills (which are?)
    • 81. teaching/ training
    • 82. 500 000 000+
    • 83. 5 types http://zoic.ca/OtherPPTs
    • 84. newsfeed-fans (Likers?) -fans’ friends
    • 85. customizable
    • 86. what stands out?
    • 87. html
    • 88. 520 x 675
    • 89. 200 x 520
    • 90. facebook.com/username
    • 91. visual medium (all social media is)
    • 92. speak in pictures
    • 93. videos, too
    • 94. conversations
    • 95. what is your favouritememory of your first day at camp?
    • 96. what does campsmell like to you?
    • 97. you’re doing it right
    • 98. you’re doing it right
    • 99. day camp = VERY local
    • 100. “Likes”
    • 101. q: why do you care?
    • 102. 10 Things Every Camp Should Do On
    • 103. (we’ll cover 5)
    • 104. 5. landing pagewelcome video - 30-60 seconds *** from campers***
    • 105. 4. include a picture in every post
    • 106. 3. Facebook ads (see above)
    • 107. 2. sign up for newsletter
    • 108. 1. post & tagalumni photos weekly
    • 109. </ >
    • 110. monitor what isbeing said about you
    • 111. google alerts- your name- your camp’s name- your industry: “summer campcanada” girls+camp+victoria-horses- your closest competitor
    • 112. RSS
    • 113. 50+ texts a day
    • 114. mobile
    • 115. locationmotivation: celebrate the mayor
    • 116. location games,tours,recommendations for parents
    • 117. setting up your system
    • 118. rubber, meet road
    • 119. pick my brain, please. Travis Allison, Walking Maverick Consulting 519.532.7366 travis@walkingmaverick.com http://ca.linkedin.com/in/travisallison twitter.com/zoic

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