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How to ROCK at Instagram, Vine and YouTube
 

How to ROCK at Instagram, Vine and YouTube

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Travis' 3 hour presentation to the Fanshawe College "Trends & Technology in Public Relations" course. This presentation includes a look at the business case for using online video for marketing; 5 ...

Travis' 3 hour presentation to the Fanshawe College "Trends & Technology in Public Relations" course. This presentation includes a look at the business case for using online video for marketing; 5 viral videos and their lessons for business PR; and setting up Instagram, Vine and YouTube accounts.

We also took a brief look at Robert Cialdini's 6 Principles of Persuasion and discussed how we can use video to sell to customers:
1. Reciprocity
2. Scarcity
3. Authority
4. Consistency
5. Liking
6. Consensus

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http://www.conseilsmarketing.com 151
http://bznady17.blogspot.com 20
http://edutic.uvm.cl 8
http://bibblio.org 6
http://efquel.org 4
https://twitter.com 3
http://www.google.com 3
http://mcfarljo.wordpress.com 2
http://buzz.malcol.org 2
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  • Travis Allison
  • Debrief Facebook Assignment #2 (Geoff will be posting tonight), Introduction to Social Video, Set up Your Video accounts, Cialdini’s 6 Principles of Influence, Best Practices, Social Video Assignment
  • The year that the number of mobile devices will excede the world’s population
  • Of the world’s data will be video by 2017 (source: Brands on Vine)
  • Instagram - social photo app, owned by Facebook, allow 15 sec videos summer 2013
  • 150 million active users
  • 16 Billion photos and videos shared
  • 8500 likes/second
  • Twitter owned social video service - 6 second videos
  • 40 million users
  • 2334 number of hours of video if each user recorded 1 Vine
  • 5 Vines/second (in April 2013)
  • video - owned by Google. Hangouts On Air
  • 60 hours uploaded/minute
  • 4 Billion views/day
  • More video uploaded/month than 60 years of programming of the big US networks
  • NO. For these reasons.
  • Even if you’re blessed to hit the gold mine once....
  • Stick out in a crowded market: Amazing or Useful. What is sustainable?
  • Video is complicated to do well - easy to get stuck. Stop action is a favourite in Instagram and Vine
  • Set up
  • Push and release. The Secret to Stop Animation on both....
  • Push and release
  • Twitter owned social video service - 6 second videos
  • How many people have their phones with them? How many have Vine or Instagram.Groups of 5 or 6, set up an instagram or Vine Account, shoot a simple stop action - we’ll look at them in 15 min.
  • Actions and behaviours of others (ie. Hotel towel signs) - Social Proof
  • Best B
  • Twitter owned social video service - 6 second videos
  • Custom Video covers
  • How many people have their phones with them? How many have Vine or Instagram.Groups of 5 or 6, set up an instagram or Vine Account, shoot a simple stop action - we’ll look at them in 15 min.

How to ROCK at Instagram, Vine and YouTube How to ROCK at Instagram, Vine and YouTube Presentation Transcript