How to ROCK at Instagram, Vine and YouTube

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Travis' 3 hour presentation to the Fanshawe College "Trends & Technology in Public Relations" course. This presentation includes a look at the business case for using online video for marketing; 5 …

Travis' 3 hour presentation to the Fanshawe College "Trends & Technology in Public Relations" course. This presentation includes a look at the business case for using online video for marketing; 5 viral videos and their lessons for business PR; and setting up Instagram, Vine and YouTube accounts.

We also took a brief look at Robert Cialdini's 6 Principles of Persuasion and discussed how we can use video to sell to customers:
1. Reciprocity
2. Scarcity
3. Authority
4. Consistency
5. Liking
6. Consensus

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  • Travis Allison
  • Debrief Facebook Assignment #2 (Geoff will be posting tonight), Introduction to Social Video, Set up Your Video accounts, Cialdini’s 6 Principles of Influence, Best Practices, Social Video Assignment
  • The year that the number of mobile devices will excede the world’s population
  • Of the world’s data will be video by 2017 (source: Brands on Vine)
  • Instagram - social photo app, owned by Facebook, allow 15 sec videos summer 2013
  • 150 million active users
  • 16 Billion photos and videos shared
  • 8500 likes/second
  • Twitter owned social video service - 6 second videos
  • 40 million users
  • 2334 number of hours of video if each user recorded 1 Vine
  • 5 Vines/second (in April 2013)
  • video - owned by Google. Hangouts On Air
  • 60 hours uploaded/minute
  • 4 Billion views/day
  • More video uploaded/month than 60 years of programming of the big US networks
  • NO. For these reasons.
  • Even if you’re blessed to hit the gold mine once....
  • Stick out in a crowded market: Amazing or Useful. What is sustainable?
  • Video is complicated to do well - easy to get stuck. Stop action is a favourite in Instagram and Vine
  • Set up
  • Push and release. The Secret to Stop Animation on both....
  • Push and release
  • Twitter owned social video service - 6 second videos
  • How many people have their phones with them? How many have Vine or Instagram.Groups of 5 or 6, set up an instagram or Vine Account, shoot a simple stop action - we’ll look at them in 15 min.
  • Actions and behaviours of others (ie. Hotel towel signs) - Social Proof
  • Best B
  • Twitter owned social video service - 6 second videos
  • Custom Video covers
  • How many people have their phones with them? How many have Vine or Instagram.Groups of 5 or 6, set up an instagram or Vine Account, shoot a simple stop action - we’ll look at them in 15 min.

Transcript

  • 1. How to Social Video ROCK
  • 2. Trends & In Public Relations (CORP-6006-01/02) TECHNOLOGY
  • 3. TRAVIS ALLISON @zoic travis@socialcatalyst.ca
  • 4. http://youtu.be/ZUG9qYTJMsI Dollar Shave Club
  • 5. AGENDA 1 2 3 4 5 Facebook assignment Intro to Social Video Setup Instagram, Vine & YouTube Cialdini’s Principles Best Practices
  • 6. http://youtu.be/Aq_jkUVgrc0 FedEx Throwing Boxes
  • 7. Why care about at Social Video? ROCKING
  • 8. 2013 (The year that the number of mobile devices will exceed the world’s population)
  • 9. 2/3 (... of the world’s data will be video by 2017.)
  • 10. Business Objectives 1 2 3 4 Marketing Customer Service Sales Referrals
  • 11. 150 (million active users)
  • 12. 16 (billion photos & videos shared)
  • 13. 8500 (likes per second)
  • 14. 40 (million users)
  • 15. 2,334 (hours of video if each user recorded just one Vine)
  • 16. 5 (Vines uploaded per second)
  • 17. 60 (hours uploaded per minute)
  • 18. 4,000,000,000 (views/day)
  • 19. 60 (files equal to 60 years of network television is uploaded per month)
  • 20. http://www.flickr.com/photos/donsolo/3768623542/http://www.flickr.com/photos/donsolo/3768623542/http://www.flickr.com/photos/donsolo/3768623542/ No, it’s not easy to at Social Video. ROCK
  • 21. Let’s make a Video VIRAL
  • 22. GROUP EXERCISE
  • 23. Be AMAZING or be USEFUL
  • 24. Perfect is the of Good. ENEMY
  • 25. ~ Gary Vaynerchuk Storytelling is by far the most underrated skill in business.
  • 26. https://vine.co/v/bgLMlhO3lYh
  • 27. http://youtu.be/QgD5p1XiVT0 Royals cover by WOTE
  • 28. http://instagram.com/p/dp2ezdrf1D/
  • 29. http://youtu.be/RDiZOnzajNU Unlock the 007 in you...
  • 30. http://vine.co/v/b3U9Mdm2qLm
  • 31. https://vine.co/v/bDV1VEpJmzH
  • 32. https://vine.co/v/bY2nHIBJbWT
  • 33. https://vine.co/v/hulxTXzgP1u
  • 34. GROUP EXERCISE
  • 35. http://youtu.be/eNVde5HPhYo The MOTHERHOOD
  • 36. Robert Cialdini PERSUASION
  • 37. Robert Cialdini PERSUASION (who knows how to ROCK!)
  • 38. Robert Cialdini PERSUASION
  • 39. Learn about the where? 6 Principles
  • 40. (http://youtu.be/cFdCzN7RYbw)
  • 41. PERSUASION 1 2 3 4 5 6 Reciprocity Scarcity Authority Consistency Liking Consensus
  • 42. Finding your In Social Video VOICE
  • 43. TRIBE
  • 44. http://youtu.be/ZIkPeZKP-d4 A dramatic surprise on an ice-cold day
  • 45. ~Seth Godin Communication is the transfer of emotion
  • 46. Best Practices
  • 47. Best Practices
  • 48. Best Practices
  • 49. GROUP EXERCISE
  • 50. Five Videos VIRAL
  • 51. http://youtu.be/ZUG9qYTJMsI Dollar Shave Club
  • 52. http://youtu.be/QgD5p1XiVT0 Royals cover by WOTE
  • 53. http://youtu.be/RDiZOnzajNU Unlock the 007 in you...
  • 54. http://youtu.be/eNVde5HPhYo The MOTHERHOOD
  • 55. http://youtu.be/ZIkPeZKP-d4 A dramatic surprise on an ice-cold day
  • 56. • Complete Social Video Assignment • Submit the assignment to Geoff via your Group Dropbox by October 1st @ 6pm (01) or October 2nd @ 6pm (02) HOMEWORK
  • 57. • Discuss Social Video Assignment • Introduction to Social Bookmarking & Memes • Meme Assignment NEXT WEEK
  • 58. Photographers that Creative Commons Licensed Photos ROCK (Lego at Beach) http://www.flickr.com/photos/ kwl/3875936992/ (Droids) http://www.flickr.com/photos/donsolo/ 3768623542/ (Lego Band) http://www.flickr.com/photos/ dunechaser/485762231/ (Lego Dancing in the Rain) http:// www.flickr.com/photos/nhussein/3564634131/ (Rock singer lego) http://www.flickr.com/photos/ pasukaru76/5593270430/