How to
Social Video
ROCK
Trends &
In Public Relations
(CORP-6006-01/02)
TECHNOLOGY
TRAVIS ALLISON
@zoic
travis@socialcatalyst.ca
http://youtu.be/ZUG9qYTJMsI
Dollar Shave Club
AGENDA
1
2
3
4
5
Facebook
assignment
Intro to Social
Video
Setup Instagram,
Vine & YouTube
Cialdini’s
Principles
Best Prac...
http://youtu.be/Aq_jkUVgrc0
FedEx
Throwing
Boxes
Why care about
at Social Video?
ROCKING
2013
(The year that the number of
mobile devices will exceed
the world’s population)
2/3
(... of the world’s data
will be video by 2017.)
Business
Objectives
1
2
3
4
Marketing
Customer Service
Sales
Referrals
150
(million
active users)
16
(billion photos &
videos shared)
8500
(likes per second)
40
(million users)
2,334
(hours of video if
each user recorded
just one Vine)
5
(Vines uploaded
per second)
60
(hours uploaded
per minute)
4,000,000,000
(views/day)
60
(files equal to 60 years of
network television is
uploaded per month)
http://www.flickr.com/photos/donsolo/3768623542/http://www.flickr.com/photos/donsolo/3768623542/http://www.flickr.com/photos/...
Let’s make a
Video
VIRAL
GROUP
EXERCISE
Be AMAZING or be
USEFUL
Perfect is the
of Good.
ENEMY
~ Gary Vaynerchuk
Storytelling is by far the
most underrated skill in
business.
https://vine.co/v/bgLMlhO3lYh
http://youtu.be/QgD5p1XiVT0
Royals cover
by WOTE
http://instagram.com/p/dp2ezdrf1D/
http://youtu.be/RDiZOnzajNU
Unlock the 007
in you...
http://vine.co/v/b3U9Mdm2qLm
https://vine.co/v/bDV1VEpJmzH
https://vine.co/v/bY2nHIBJbWT
https://vine.co/v/hulxTXzgP1u
GROUP
EXERCISE
http://youtu.be/eNVde5HPhYo
The
MOTHERHOOD
Robert Cialdini
PERSUASION
Robert Cialdini
PERSUASION
(who knows how to ROCK!)
Robert Cialdini
PERSUASION
Learn about the
where?
6 Principles
(http://youtu.be/cFdCzN7RYbw)
PERSUASION
1
2
3
4
5
6
Reciprocity
Scarcity
Authority
Consistency
Liking
Consensus
Finding your
In Social Video
VOICE
TRIBE
http://youtu.be/ZIkPeZKP-d4
A dramatic
surprise on an
ice-cold day
~Seth Godin
Communication is the
transfer of emotion
Best
Practices
Best
Practices
Best
Practices
GROUP
EXERCISE
Five
Videos
VIRAL
http://youtu.be/ZUG9qYTJMsI
Dollar Shave Club
http://youtu.be/QgD5p1XiVT0
Royals cover
by WOTE
http://youtu.be/RDiZOnzajNU
Unlock the 007
in you...
http://youtu.be/eNVde5HPhYo
The
MOTHERHOOD
http://youtu.be/ZIkPeZKP-d4
A dramatic
surprise on an
ice-cold day
• Complete Social Video Assignment
• Submit the assignment to Geoff via
your Group Dropbox by October 1st @
6pm (01) or Oc...
• Discuss Social Video Assignment
• Introduction to Social Bookmarking &
Memes
• Meme Assignment
NEXT WEEK
Photographers that
Creative Commons Licensed Photos
ROCK (Lego at Beach) http://www.flickr.com/photos/
kwl/3875936992/
(Dr...
How to ROCK at Instagram, Vine and YouTube
How to ROCK at Instagram, Vine and YouTube
How to ROCK at Instagram, Vine and YouTube
How to ROCK at Instagram, Vine and YouTube
How to ROCK at Instagram, Vine and YouTube
How to ROCK at Instagram, Vine and YouTube
How to ROCK at Instagram, Vine and YouTube
How to ROCK at Instagram, Vine and YouTube
How to ROCK at Instagram, Vine and YouTube
How to ROCK at Instagram, Vine and YouTube
How to ROCK at Instagram, Vine and YouTube
How to ROCK at Instagram, Vine and YouTube
How to ROCK at Instagram, Vine and YouTube
How to ROCK at Instagram, Vine and YouTube
How to ROCK at Instagram, Vine and YouTube
How to ROCK at Instagram, Vine and YouTube
How to ROCK at Instagram, Vine and YouTube
How to ROCK at Instagram, Vine and YouTube
How to ROCK at Instagram, Vine and YouTube
How to ROCK at Instagram, Vine and YouTube
How to ROCK at Instagram, Vine and YouTube
How to ROCK at Instagram, Vine and YouTube
How to ROCK at Instagram, Vine and YouTube
How to ROCK at Instagram, Vine and YouTube
How to ROCK at Instagram, Vine and YouTube
How to ROCK at Instagram, Vine and YouTube
How to ROCK at Instagram, Vine and YouTube
How to ROCK at Instagram, Vine and YouTube
How to ROCK at Instagram, Vine and YouTube
How to ROCK at Instagram, Vine and YouTube
How to ROCK at Instagram, Vine and YouTube
How to ROCK at Instagram, Vine and YouTube
How to ROCK at Instagram, Vine and YouTube
How to ROCK at Instagram, Vine and YouTube
How to ROCK at Instagram, Vine and YouTube
How to ROCK at Instagram, Vine and YouTube
How to ROCK at Instagram, Vine and YouTube
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How to ROCK at Instagram, Vine and YouTube

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Travis' 3 hour presentation to the Fanshawe College "Trends & Technology in Public Relations" course. This presentation includes a look at the business case for using online video for marketing; 5 viral videos and their lessons for business PR; and setting up Instagram, Vine and YouTube accounts.

We also took a brief look at Robert Cialdini's 6 Principles of Persuasion and discussed how we can use video to sell to customers:
1. Reciprocity
2. Scarcity
3. Authority
4. Consistency
5. Liking
6. Consensus

Published in: Business, Technology
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  • Travis Allison
  • Debrief Facebook Assignment #2 (Geoff will be posting tonight), Introduction to Social Video, Set up Your Video accounts, Cialdini’s 6 Principles of Influence, Best Practices, Social Video Assignment
  • The year that the number of mobile devices will excede the world’s population
  • Of the world’s data will be video by 2017 (source: Brands on Vine)
  • Instagram - social photo app, owned by Facebook, allow 15 sec videos summer 2013
  • 150 million active users
  • 16 Billion photos and videos shared
  • 8500 likes/second
  • Twitter owned social video service - 6 second videos
  • 40 million users
  • 2334 number of hours of video if each user recorded 1 Vine
  • 5 Vines/second (in April 2013)
  • video - owned by Google. Hangouts On Air
  • 60 hours uploaded/minute
  • 4 Billion views/day
  • More video uploaded/month than 60 years of programming of the big US networks
  • NO. For these reasons.
  • Even if you’re blessed to hit the gold mine once....
  • Stick out in a crowded market: Amazing or Useful. What is sustainable?
  • Video is complicated to do well - easy to get stuck. Stop action is a favourite in Instagram and Vine
  • Set up
  • Push and release. The Secret to Stop Animation on both....
  • Push and release
  • Twitter owned social video service - 6 second videos
  • How many people have their phones with them? How many have Vine or Instagram.Groups of 5 or 6, set up an instagram or Vine Account, shoot a simple stop action - we’ll look at them in 15 min.
  • Actions and behaviours of others (ie. Hotel towel signs) - Social Proof
  • Best B
  • Twitter owned social video service - 6 second videos
  • Custom Video covers
  • How many people have their phones with them? How many have Vine or Instagram.Groups of 5 or 6, set up an instagram or Vine Account, shoot a simple stop action - we’ll look at them in 15 min.
  • How to ROCK at Instagram, Vine and YouTube

    1. 1. How to Social Video ROCK
    2. 2. Trends & In Public Relations (CORP-6006-01/02) TECHNOLOGY
    3. 3. TRAVIS ALLISON @zoic travis@socialcatalyst.ca
    4. 4. http://youtu.be/ZUG9qYTJMsI Dollar Shave Club
    5. 5. AGENDA 1 2 3 4 5 Facebook assignment Intro to Social Video Setup Instagram, Vine & YouTube Cialdini’s Principles Best Practices
    6. 6. http://youtu.be/Aq_jkUVgrc0 FedEx Throwing Boxes
    7. 7. Why care about at Social Video? ROCKING
    8. 8. 2013 (The year that the number of mobile devices will exceed the world’s population)
    9. 9. 2/3 (... of the world’s data will be video by 2017.)
    10. 10. Business Objectives 1 2 3 4 Marketing Customer Service Sales Referrals
    11. 11. 150 (million active users)
    12. 12. 16 (billion photos & videos shared)
    13. 13. 8500 (likes per second)
    14. 14. 40 (million users)
    15. 15. 2,334 (hours of video if each user recorded just one Vine)
    16. 16. 5 (Vines uploaded per second)
    17. 17. 60 (hours uploaded per minute)
    18. 18. 4,000,000,000 (views/day)
    19. 19. 60 (files equal to 60 years of network television is uploaded per month)
    20. 20. http://www.flickr.com/photos/donsolo/3768623542/http://www.flickr.com/photos/donsolo/3768623542/http://www.flickr.com/photos/donsolo/3768623542/ No, it’s not easy to at Social Video. ROCK
    21. 21. Let’s make a Video VIRAL
    22. 22. GROUP EXERCISE
    23. 23. Be AMAZING or be USEFUL
    24. 24. Perfect is the of Good. ENEMY
    25. 25. ~ Gary Vaynerchuk Storytelling is by far the most underrated skill in business.
    26. 26. https://vine.co/v/bgLMlhO3lYh
    27. 27. http://youtu.be/QgD5p1XiVT0 Royals cover by WOTE
    28. 28. http://instagram.com/p/dp2ezdrf1D/
    29. 29. http://youtu.be/RDiZOnzajNU Unlock the 007 in you...
    30. 30. http://vine.co/v/b3U9Mdm2qLm
    31. 31. https://vine.co/v/bDV1VEpJmzH
    32. 32. https://vine.co/v/bY2nHIBJbWT
    33. 33. https://vine.co/v/hulxTXzgP1u
    34. 34. GROUP EXERCISE
    35. 35. http://youtu.be/eNVde5HPhYo The MOTHERHOOD
    36. 36. Robert Cialdini PERSUASION
    37. 37. Robert Cialdini PERSUASION (who knows how to ROCK!)
    38. 38. Robert Cialdini PERSUASION
    39. 39. Learn about the where? 6 Principles
    40. 40. (http://youtu.be/cFdCzN7RYbw)
    41. 41. PERSUASION 1 2 3 4 5 6 Reciprocity Scarcity Authority Consistency Liking Consensus
    42. 42. Finding your In Social Video VOICE
    43. 43. TRIBE
    44. 44. http://youtu.be/ZIkPeZKP-d4 A dramatic surprise on an ice-cold day
    45. 45. ~Seth Godin Communication is the transfer of emotion
    46. 46. Best Practices
    47. 47. Best Practices
    48. 48. Best Practices
    49. 49. GROUP EXERCISE
    50. 50. Five Videos VIRAL
    51. 51. http://youtu.be/ZUG9qYTJMsI Dollar Shave Club
    52. 52. http://youtu.be/QgD5p1XiVT0 Royals cover by WOTE
    53. 53. http://youtu.be/RDiZOnzajNU Unlock the 007 in you...
    54. 54. http://youtu.be/eNVde5HPhYo The MOTHERHOOD
    55. 55. http://youtu.be/ZIkPeZKP-d4 A dramatic surprise on an ice-cold day
    56. 56. • Complete Social Video Assignment • Submit the assignment to Geoff via your Group Dropbox by October 1st @ 6pm (01) or October 2nd @ 6pm (02) HOMEWORK
    57. 57. • Discuss Social Video Assignment • Introduction to Social Bookmarking & Memes • Meme Assignment NEXT WEEK
    58. 58. Photographers that Creative Commons Licensed Photos ROCK (Lego at Beach) http://www.flickr.com/photos/ kwl/3875936992/ (Droids) http://www.flickr.com/photos/donsolo/ 3768623542/ (Lego Band) http://www.flickr.com/photos/ dunechaser/485762231/ (Lego Dancing in the Rain) http:// www.flickr.com/photos/nhussein/3564634131/ (Rock singer lego) http://www.flickr.com/photos/ pasukaru76/5593270430/
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