Getting Work Done for the PR Professional

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I'm a huge fan of David Allen's book Getting Things Done. It has helped me develop strategies for managing the intense amount of work required to run our business.

In this session, delivered to the graduate PR students of Fanshawe College's Trends in Technology class, I spoke about how to implement a GTD system, offered some ideas for project management and shared some of my favourite tools.

Published in: Business, Technology
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Getting Work Done for the PR Professional

  1. 1. Getting Things Done for the #PR Professional
  2. 2. TRAVIS ALLISON @zoic travis@socialcatalyst.ca
  3. 3. WHAT YOU USE?
  4. 4. WHAT WILL IT TAKE to run an effective PR business?
  5. 5. MIND LIKE H2O
  6. 6. RIPPLES
  7. 7. 100 % Attention
  8. 8. CAPTURE Everything
  9. 9. Get it out of your HEAD
  10. 10. CREATE SYSTEMS
  11. 11. DAVID ALLEN
  12. 12. GTD System
  13. 13. 5 Steps to Control
  14. 14. 1. Collect 2. Process 3. Organize 4. Review 5. Do !
  15. 15. NEXT ACTION
  16. 16. EMAIL EMERGENCY
  17. 17. LINDA STONE
  18. 18. EMAIL Apnea
  19. 19. 1. Stop Breathing 2. Bad Posture 3. Stress Response ! ! !
  20. 20. YOU Control Your Email
  21. 21. 1. Kill notifications 2. Change other’s expectations 3. Give it time 4. Never at 9:00 5. Learn to triage 6. Inbox Zero ! !
  22. 22. DATA CRISIS (100 % of harddrives will fail)
  23. 23. BACK UP (or else)
  24. 24. 3|2|1 3 copies, 2 different media, 1 offsite
  25. 25. Dropbox dropbox.com
  26. 26. Cost: Free for 2 Gigs, 100 Gig for $100/year ! Windows Alt: works on all platforms
  27. 27. PASSWORD Problem
  28. 28. crack this
  29. 29. 1Password agilebits.com
  30. 30. Cost: $50 ! Alt: lastpass.com (freemium)
  31. 31. MODERN Meetings
  32. 32. meetings suck
  33. 33. Al Pitampalli
  34. 34. 1. Make preliminary decisions ahead 2. Start on time, move fast 3. Limit # of Attendees 4. ALWAYS come prepared 5. Goal - committed action plan 6. Cancel INFORMATIONAL meetings 7. brainstorming balance
  35. 35. moving meetings
  36. 36. TOOLS FOR PR
  37. 37. wait. what?!?
  38. 38. (per hour. Outsource anything you can have done for less than 1/2 what you can charge out.) what is your time worth?
  39. 39. Virtual Staff virtualstafffinder.com
  40. 40. Cost: $395 !
  41. 41. learn to type
  42. 42. Typing Web typingweb.com
  43. 43. Cost: Free !
  44. 44. stop typing
  45. 45. Dragon Dictate nuance.com
  46. 46. Cost: $100 ! !
  47. 47. focus, dammit
  48. 48. Focus at Will focusatwill.com
  49. 49. Cost: Free or $36/year !
  50. 50. mousing is S_L_O_W
  51. 51. Alfred alfredapp.com
  52. 52. Cost: Free or £17 ! Windows Alt: launchy.net
  53. 53. keyboard shortcuts
  54. 54. snippets
  55. 55. TextExpander smilesoftware.com
  56. 56. Cost: $34.95 ! Windows Alt: phaseexpress.com
  57. 57. project panic
  58. 58. WorkFlowy workflowy.com
  59. 59. Cost: Free (for 500 items) or $50/year ! !
  60. 60. Asana asana.com
  61. 61. Cost: Free for up to 15 people or $50/ month ! !
  62. 62. Basecamp basecamp.com
  63. 63. Cost: $50/month !
  64. 64. organize ideas
  65. 65. MindMeister mindmeister.com
  66. 66. Cost: Free for 3, $4.99/ month !
  67. 67. Xmind xmind.net
  68. 68. Cost: Free or $79 ! !
  69. 69. WHAT DO YOU USE?
  70. 70. TRAVIS ALLISON @zoic travis@socialcatalyst.ca
  71. 71. CC Licensed Photos: Ripples - http://www.flickr.com/photos/ yogendra174/4428131059/ ! !
  72. 72. Cost: Free or £17 ! Windows Alt: launchy.net
  73. 73. The secret of war lies in the communications ~N.B.
  74. 74. GROUP EXERCISE

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