marketing for
private schools
      and
summer camps
hashtag:
#SocMedOurKids

 @ourkidsnet
facebook basics
goal = show leadership
leverage your skills
400 000 000
55 minutes/day
38 year old woman
4 types
profile
groups
value = limited
pages
value = best
WOM
newsfeed
-fans (Likers?)
 -fans’ friends
customizable
html
custom URL
privacy
520 x 200
privacy
privacy
visual medium
conversations
what is your favourite
memory of your first
    day at camp?
zesty.ca/facebook
zesty.ca/facebook
privacy
value = remains to be
         seen
advertising
resource:
wildfireapp.com
privacy
privacy
day school = VERY local
resource:
Mashable.com
10 musts
http://mashable.com/2010/01/13/marketing-women-facebook/
5 today
quality counts
complement her life,
   not complicate
(remember to teach)
shopping seamless
Click here to begin your admissions process
social shopping
   Click the “Like” button if
this has been valuable to you
in the loop
resource:
MariSmith.com
21 ways to increase
     “Likes”
important because...
we’ll cover 10
widgets
in website
make a welcome video
      - 30-60 seconds
      - students
get students to tag
      photos
join via text
32665 (FBOOK) with the words “fan
      yourschoolusername”
link to twitter
Facebook ads
 (see above)
upload your videos
   - embed in home site
      - tubemogul.com
use apps
      -involver.com
- Vpype Live Broadcaster
invite from your
   newsletter
put it in your print
Facebook privacy
Facebook’s privacy policy
      circa 2005




                  (from the Electronic Frontier Foundation)
April 2010
zesty.ca/facebook
youropenbook.org
privacy
privacy
privacy
privacy
privacy
privacy
privacy -
American Library
  Association
http://vimeo.com/11399383
facebook new(s)
good for marketers, but
privacy


  ?
“Like” without login
instant personalization
content changes for
        you
zesty.ca/facebook
zesty.ca/facebook
join us:

  facebook.com/
OurKidsGot To Camp
Private Schools - The
    Official Page
http://
 www.facebook.com/
pages/Mississauga-ON/
 Private-Schools-The-
     Official-Page/
  125916797431346
pick my brain, please
      Travis Allison
   facebook.com/travis.allison
          @ourkidsnet
       travis@ourkids.net
...
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Upcoming SlideShare
Loading in...5
×

Facebook Marketing: Summer Camps & Private Schools

3,255

Published on

My June 8, 2010 Our Kids Media webinar.

Facebook is an important tool for Private Schools and Summer Camps marketing.

This webinar will cover the some Facebook basics but focus on the value that a school or camp can get from their presence on Facebook.

In order to get the most out of this webinar you should have some personal experience with using Facebook (ie you understand the News Feed and how it works). If you don't use Facebook yourself, we recommend that you get a user to give you a tour.

We will be covering:
- who uses it?
- why be on Facebook?
- what is a Facebook Page and how does that help you market to prospective campers, students and parents?
- how to make the most out of your Facebook Page
- how you can integrate Facebook features into our own website to get the best response

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
3,255
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
11
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
























































































  • Facebook Marketing: Summer Camps & Private Schools

    1. 1. marketing for private schools and summer camps
    2. 2. hashtag: #SocMedOurKids @ourkidsnet
    3. 3. facebook basics
    4. 4. goal = show leadership
    5. 5. leverage your skills
    6. 6. 400 000 000
    7. 7. 55 minutes/day
    8. 8. 38 year old woman
    9. 9. 4 types
    10. 10. profile
    11. 11. groups
    12. 12. value = limited
    13. 13. pages
    14. 14. value = best
    15. 15. WOM
    16. 16. newsfeed -fans (Likers?) -fans’ friends
    17. 17. customizable
    18. 18. html
    19. 19. custom URL
    20. 20. privacy
    21. 21. 520 x 200
    22. 22. privacy
    23. 23. privacy
    24. 24. visual medium
    25. 25. conversations
    26. 26. what is your favourite memory of your first day at camp?
    27. 27. zesty.ca/facebook
    28. 28. zesty.ca/facebook
    29. 29. privacy
    30. 30. value = remains to be seen
    31. 31. advertising
    32. 32. resource: wildfireapp.com
    33. 33. privacy
    34. 34. privacy
    35. 35. day school = VERY local
    36. 36. resource: Mashable.com
    37. 37. 10 musts http://mashable.com/2010/01/13/marketing-women-facebook/
    38. 38. 5 today
    39. 39. quality counts
    40. 40. complement her life, not complicate (remember to teach)
    41. 41. shopping seamless Click here to begin your admissions process
    42. 42. social shopping Click the “Like” button if this has been valuable to you
    43. 43. in the loop
    44. 44. resource: MariSmith.com
    45. 45. 21 ways to increase “Likes”
    46. 46. important because...
    47. 47. we’ll cover 10
    48. 48. widgets in website
    49. 49. make a welcome video - 30-60 seconds - students
    50. 50. get students to tag photos
    51. 51. join via text 32665 (FBOOK) with the words “fan yourschoolusername”
    52. 52. link to twitter
    53. 53. Facebook ads (see above)
    54. 54. upload your videos - embed in home site - tubemogul.com
    55. 55. use apps -involver.com - Vpype Live Broadcaster
    56. 56. invite from your newsletter
    57. 57. put it in your print
    58. 58. Facebook privacy
    59. 59. Facebook’s privacy policy circa 2005 (from the Electronic Frontier Foundation)
    60. 60. April 2010
    61. 61. zesty.ca/facebook
    62. 62. youropenbook.org
    63. 63. privacy
    64. 64. privacy
    65. 65. privacy
    66. 66. privacy
    67. 67. privacy
    68. 68. privacy
    69. 69. privacy - American Library Association
    70. 70. http://vimeo.com/11399383
    71. 71. facebook new(s)
    72. 72. good for marketers, but
    73. 73. privacy ?
    74. 74. “Like” without login
    75. 75. instant personalization
    76. 76. content changes for you
    77. 77. zesty.ca/facebook
    78. 78. zesty.ca/facebook
    79. 79. join us: facebook.com/ OurKidsGot To Camp
    80. 80. Private Schools - The Official Page
    81. 81. http:// www.facebook.com/ pages/Mississauga-ON/ Private-Schools-The- Official-Page/ 125916797431346
    82. 82. pick my brain, please Travis Allison facebook.com/travis.allison @ourkidsnet travis@ourkids.net 905.272.1843 x 35
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×