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Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
Facebook Marketing: Summer Camps & Private Schools
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Facebook Marketing: Summer Camps & Private Schools

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My June 8, 2010 Our Kids Media webinar. …

My June 8, 2010 Our Kids Media webinar.

Facebook is an important tool for Private Schools and Summer Camps marketing.

This webinar will cover the some Facebook basics but focus on the value that a school or camp can get from their presence on Facebook.

In order to get the most out of this webinar you should have some personal experience with using Facebook (ie you understand the News Feed and how it works). If you don't use Facebook yourself, we recommend that you get a user to give you a tour.

We will be covering:
- who uses it?
- why be on Facebook?
- what is a Facebook Page and how does that help you market to prospective campers, students and parents?
- how to make the most out of your Facebook Page
- how you can integrate Facebook features into our own website to get the best response

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  • Transcript

    • 1. marketing for private schools and summer camps
    • 2. hashtag: #SocMedOurKids @ourkidsnet
    • 3. facebook basics
    • 4. goal = show leadership
    • 5. leverage your skills
    • 6. 400 000 000
    • 7. 55 minutes/day
    • 8. 38 year old woman
    • 9. 4 types
    • 10. profile
    • 11. groups
    • 12. value = limited
    • 13. pages
    • 14. value = best
    • 15. WOM
    • 16. newsfeed -fans (Likers?) -fans’ friends
    • 17. customizable
    • 18. html
    • 19. custom URL
    • 20. privacy
    • 21. 520 x 200
    • 22. privacy
    • 23. privacy
    • 24. visual medium
    • 25. conversations
    • 26. what is your favourite memory of your first day at camp?
    • 27. zesty.ca/facebook
    • 28. zesty.ca/facebook
    • 29. privacy
    • 30. value = remains to be seen
    • 31. advertising
    • 32. resource: wildfireapp.com
    • 33. privacy
    • 34. privacy
    • 35. day school = VERY local
    • 36. resource: Mashable.com
    • 37. 10 musts http://mashable.com/2010/01/13/marketing-women-facebook/
    • 38. 5 today
    • 39. quality counts
    • 40. complement her life, not complicate (remember to teach)
    • 41. shopping seamless Click here to begin your admissions process
    • 42. social shopping Click the “Like” button if this has been valuable to you
    • 43. in the loop
    • 44. resource: MariSmith.com
    • 45. 21 ways to increase “Likes”
    • 46. important because...
    • 47. we’ll cover 10
    • 48. widgets in website
    • 49. make a welcome video - 30-60 seconds - students
    • 50. get students to tag photos
    • 51. join via text 32665 (FBOOK) with the words “fan yourschoolusername”
    • 52. link to twitter
    • 53. Facebook ads (see above)
    • 54. upload your videos - embed in home site - tubemogul.com
    • 55. use apps -involver.com - Vpype Live Broadcaster
    • 56. invite from your newsletter
    • 57. put it in your print
    • 58. Facebook privacy
    • 59. Facebook’s privacy policy circa 2005 (from the Electronic Frontier Foundation)
    • 60. April 2010
    • 61. zesty.ca/facebook
    • 62. youropenbook.org
    • 63. privacy
    • 64. privacy
    • 65. privacy
    • 66. privacy
    • 67. privacy
    • 68. privacy
    • 69. privacy - American Library Association
    • 70. http://vimeo.com/11399383
    • 71. facebook new(s)
    • 72. good for marketers, but
    • 73. privacy ?
    • 74. “Like” without login
    • 75. instant personalization
    • 76. content changes for you
    • 77. zesty.ca/facebook
    • 78. zesty.ca/facebook
    • 79. join us: facebook.com/ OurKidsGot To Camp
    • 80. Private Schools - The Official Page
    • 81. http:// www.facebook.com/ pages/Mississauga-ON/ Private-Schools-The- Official-Page/ 125916797431346
    • 82. pick my brain, please Travis Allison facebook.com/travis.allison @ourkidsnet travis@ourkids.net 905.272.1843 x 35

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