<facebook>
facebook basics
goal = show leadership
leverage your skills
teach about your industry
ie. insurance broker
500 000 000
55 minutes/day
38 year
old
woman
the wall /
newsfeed
people don’t buy
what you do,
they buy why you do it.
~simon sinek (TED talk)
why for your business
+
why for facebook
4 types
profile
groups
pages
WOM
newsfeed-
fans (Likers?)-
fans’ friends
-fans
(Likers?)-fans’
friends
custom URL
facebook.com/username
customizable
html
520 x 675
200 x 520
e-newsletter
visual medium
(all social media is)
videos, too
networked blogs
conversations
what is your
favourite haircut
ever?
(show us a picture)
4th =
community
pages
advertising
resource:wildfireapp.com
hair salon = VERY local
resource: Mashable.com
10 musts
http://mashable.com/2010/01/13/marketing-women-facebook/
resource: MariSmith.com
21 ways to increase
“Likes”
important because...
what do you say?
we’ll cover 10
(plus some of my own)
widgets in website
make a welcome video
- 30-60 seconds
- existing clients
get Fans to tag photos
join via text
32665 (FBOOK) with the words
“fan yourbusinessusername”
link to twitter
Facebook ads(see above)
upload your videos
- embed in home site
- tubemogul.com
use apps
-involver.com
- Vpype Live Broadcaster (Grant?)
invite from
your newsletter
put it in your print
(all of it)
phone
- message
- end of every call
- greeting
embed
privacy
youropenbook.org
zesty.ca/facebook
the whack-a-
doodle future
</facebook>
?’s
Kathy - embed Like button in email sig
homework
email/twitter me your FB Page links
- I’ll send them around so we can get 25 Fans
pick my brain, please.
Travis Allison, Walking Maverick Consulting
519.532.7366
travis@walkingmaverick.com
http://ca.linke...
Facebook Marketing for Small Business
Facebook Marketing for Small Business
Facebook Marketing for Small Business
Facebook Marketing for Small Business
Facebook Marketing for Small Business
Facebook Marketing for Small Business
Facebook Marketing for Small Business
Facebook Marketing for Small Business
Facebook Marketing for Small Business
Facebook Marketing for Small Business
Facebook Marketing for Small Business
Facebook Marketing for Small Business
Facebook Marketing for Small Business
Facebook Marketing for Small Business
Facebook Marketing for Small Business
Facebook Marketing for Small Business
Facebook Marketing for Small Business
Facebook Marketing for Small Business
Facebook Marketing for Small Business
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Facebook Marketing for Small Business

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Using social media, and Facebook specifically, to market your small business.

- Facebook Basics
- What to do with your Facebook Page
- How to set up Facebook Advertising

Click through to my website to receive a free monthly newsletter on using social media with your small business or organization.

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Facebook Marketing for Small Business

  1. 1. <facebook>
  2. 2. facebook basics
  3. 3. goal = show leadership
  4. 4. leverage your skills teach about your industry ie. insurance broker
  5. 5. 500 000 000
  6. 6. 55 minutes/day
  7. 7. 38 year old woman
  8. 8. the wall / newsfeed
  9. 9. people don’t buy what you do, they buy why you do it. ~simon sinek (TED talk)
  10. 10. why for your business + why for facebook
  11. 11. 4 types
  12. 12. profile
  13. 13. groups
  14. 14. pages
  15. 15. WOM
  16. 16. newsfeed- fans (Likers?)- fans’ friends -fans (Likers?)-fans’ friends
  17. 17. custom URL
  18. 18. facebook.com/username
  19. 19. customizable
  20. 20. html
  21. 21. 520 x 675
  22. 22. 200 x 520
  23. 23. e-newsletter
  24. 24. visual medium (all social media is)
  25. 25. videos, too
  26. 26. networked blogs
  27. 27. conversations
  28. 28. what is your favourite haircut ever? (show us a picture)
  29. 29. 4th = community pages
  30. 30. advertising
  31. 31. resource:wildfireapp.com
  32. 32. hair salon = VERY local
  33. 33. resource: Mashable.com
  34. 34. 10 musts http://mashable.com/2010/01/13/marketing-women-facebook/
  35. 35. resource: MariSmith.com
  36. 36. 21 ways to increase “Likes”
  37. 37. important because... what do you say?
  38. 38. we’ll cover 10 (plus some of my own)
  39. 39. widgets in website
  40. 40. make a welcome video - 30-60 seconds - existing clients
  41. 41. get Fans to tag photos
  42. 42. join via text 32665 (FBOOK) with the words “fan yourbusinessusername”
  43. 43. link to twitter
  44. 44. Facebook ads(see above)
  45. 45. upload your videos - embed in home site - tubemogul.com
  46. 46. use apps -involver.com - Vpype Live Broadcaster (Grant?)
  47. 47. invite from your newsletter
  48. 48. put it in your print (all of it)
  49. 49. phone - message - end of every call - greeting
  50. 50. embed
  51. 51. privacy
  52. 52. youropenbook.org
  53. 53. zesty.ca/facebook
  54. 54. the whack-a- doodle future
  55. 55. </facebook>
  56. 56. ?’s Kathy - embed Like button in email sig
  57. 57. homework email/twitter me your FB Page links - I’ll send them around so we can get 25 Fans
  58. 58. pick my brain, please. Travis Allison, Walking Maverick Consulting 519.532.7366 travis@walkingmaverick.com http://ca.linkedin.com/in/travisallison facebook.com/WoodstockManifesto twitter.com/zoic

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