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11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
11 Starter Tips for Marketing Your Private School
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11 Starter Tips for Marketing Your Private School

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Transcript

  • 1. Marketing YOUR School 11 Tips for Success from TRAVIS ALLISON (@zoic)
  • 2. One day at a school fair...
  • 3. 1 The Marketing 11 STRUGGLE BASICS TIPS
  • 4. The STRUGGLE
  • 5. the PROBLEM
  • 6. Overwhelmed by SURVIVING
  • 7. Client FAMILIES
  • 8. METR ICS SP IATING U T EN ER UE FF L I D A ION V T SI O P RO P Marketing SPEAK
  • 9. Let’s look at MARKETING basics
  • 10. (the world doesn’t NEED another private school)
  • 11. getting someone who has a NEED to KNOW, LIKE & TRUST You John Jantsch - Duct Tape Marketing
  • 12. need = your UNIQUE SKILL or perspective
  • 13. or... LOCATION/ EXTENDED HOURS/ LANGUAGE PROGRAMS
  • 14. sell on your UNIQUE SKILLS or...
  • 15. compete on PRICE
  • 16. race to the BOTTOM (always someone who is willing to do it cheaper than you)
  • 17. Be AMAZING or be USEFUL
  • 18. √ location √ expenses √ % of market share
  • 19. Apple Store on 5th Ave., NYC
  • 20. X location X expenses X % of market share
  • 21. BUT...
  • 22. APPLE wins
  • 23. more MARKETING basics
  • 24. 1 2 3 your IDEAL client start with WHY REFERRALS rule
  • 25. who is your IDEAL CLIENT?
  • 26. Who is Sue Bryce’s IDEAL CLIENT?
  • 27. START WITH WHY
  • 28. People don’t buy what you do, they buy WHY you do it.
  • 29. not just ANOTHER private school
  • 30. Ask YOURSELF
  • 31. What’s your CONTRIBUTION?
  • 32. What’s your IMPACT?
  • 33. Ideal WHY statement in the Simon Sinek style: Our School exists to _______________, so that ___________.
  • 34. Our WHY Statement: We are a CATALYST for deeper relationships and stronger organizations
  • 35. more MARKETING basics
  • 36. Remember this guy? John Jantsch - Duct Tape Marketing
  • 37. John Jantsch DUCT TAPE MARKETING
  • 38. Show, don’t TELL
  • 39. Marketing USE TO BE
  • 40. Now we... TEACH them.
  • 41. That better be WHAT YOU DO BEST
  • 42. Who is Dollar Shave Club’s IDEAL CLIENT?
  • 43. Seven Referral Steps
  • 44. Narrow your focus Communicate your WHY Package your business Marketing materials that educate
  • 45. For a BUSINESS that is a CONTENT MARKETING STRATEGY
  • 46. For a SCHOOL... telling STORIES
  • 47. Narrow your focus Communicate your WHY Package your business Marketing materials that educate Generate leads Harness technology Live by a calendar
  • 48. 11 TIPS
  • 49. It’s not about the TOOLS 1
  • 50. (except when it is...)
  • 51. It’s about TELLING YOUR STORIES
  • 52. Start at the START 2
  • 53. Build your FOUNDATION - YOU own your website
  • 54. usability
  • 55. search-ability
  • 56. 13 Choices
  • 57. 2 front page choices
  • 58. front page challenge: I GO HERE! I WANT TO GO HERE!
  • 59. Remember: It’s a VISUAL MEDIUM 3
  • 60. what’s their story?
  • 61. I WANT to go here I ALREADY go here
  • 62. Focus on your EMAIL NEWSLETTER 4
  • 63. TEACH them.
  • 64. solve a problem for parents
  • 65. REACH OUT to those who don’t UNDERSTAND you.
  • 66. Have a Social Media POLICY 5
  • 67. http://zoic.ca/tTOLPf
  • 68. WHO/ WHEN/ HOW
  • 69. CRISIS Communication Plan
  • 70. Be Social, OLD SCHOOL 6
  • 71. chat with them
  • 72. Use GOOGLE HANGOUTS ON-AIR
  • 73. Be PURPOSEFUL 7
  • 74. Make SEARCH ENGINES love you!
  • 75. Write good CONTENT
  • 76. SHARE it.
  • 77. REPEAT
  • 78. MEASURE it 8
  • 79. Create a LANDING PAGE for everything
  • 80. bondacademy.ca/ofis bondacademy.ca/ourkids bondacademy.ca/cais bondacademy.ca/indi-schools bondacademy.ca/google
  • 81. Communicate like it’s YOUR CHILD 9
  • 82. KINTAIL & THE TORNADO
  • 83. Go where the PEOPLE are 10
  • 84. Monitor what is SAID ABOUT YOU 11
  • 85. Your name, staff names Your school’s name Your industry: “private school Ottawa” Your closest competitor Your biggest supporters
  • 86. thank you
  • 87. slideshare.net/zoic TRAVIS ALLISON @zoic

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