Every great private school should have a presence on YouTube.
In this presentation (originally presented at the Private School Principal's Course at York University in Toronto) Travis Allison describes how to get noticed on YouTube.
There are several practical YouTube Tips for private/independent schools in the presentation.
Contact Travis (email@example.com, 519.532.7366) if you would like him to bring a customized version of this presentation to your company or organization.
Check out http://socialcatalyst.ca/ofis for more great private school marketing ideas.