10 Things Every Private School Should Do On YouTube

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Every great private school should have a presence on YouTube.

In this presentation (originally presented at the Private School Principal's Course at York University in Toronto) Travis Allison describes how to get noticed on YouTube.

There are several practical YouTube Tips for private/independent schools in the presentation.

Contact Travis (travis@socialcatalyst.ca, 519.532.7366) if you would like him to bring a customized version of this presentation to your company or organization.

Check out http://socialcatalyst.ca/ofis for more great private school marketing ideas.

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  • Test presenter view
  • NEXT: first video *** My knowledge comes from managing a non-profit org ran summer camps - to counter that experience I spent 8 hours looking for great school videos for this presentation. I have ZERO
  • YouTube Trends manager - At TED event
  • mommy bloggers, daddy bloggers
  • Do the unexpected - Manito-wish: Count how many cinematic techniques use in 1:45.
  • manito-wish
  • 8 + transitions. Modern equipment makes it cheap and easy to be a School Scorcesi
  • manito-wish
  • The YouTube Laugh Factory: A Studio System for Viral Video
  • regularly, not perfect, be conversational
  • ask a question (Pomplamoose - talk to the camera), leave a comment or a response video
  • see next slide
  • Partners project - $50, 000/month, Fundraiser?!?
  • New Parent’s meetings, FAQ nights, etc.
  • built in to TV, boxee, roku, appleTV
  • Scandinavian airlines
  • Sue Bryce
  • Do you know Ron Clark - author of “the essential 55”
  • Camp Caroline
  • 450 million views - $200,000 pounds
  • ouareau, Birthday song
  • Your Birthday song...
  • (lunches, safety, warmth, accommodation, fresh air, physical activity) - food photographer Julie Renouf
  • before I wrap up with my 10th tip?
  • Only way people will watch longer than 90secs - other than blowing stuff up. Describe Maint. Man project. SHOW THE CAMERA & Mic
  • 10 Things Every Private School Should Do On YouTube

    1. 1. Seth GodinWhen you look at yourselves and say “We couldn’t get any WEIRDER... then you are starting to be remarkable.”
    2. 2. 10 things every school should do on
    3. 3. http://slideshare.net/zoic
    4. 4. QuickTime™ and a decompressorMaint. Man Trailer are needed to see this picture.
    5. 5. Kevin Alloca
    6. 6. get noticed on YouTube
    7. 7. tastemakerstastemakers
    8. 8. build community
    9. 9. Make it beautiful (Manito-wish) QuickTime™ and a H.264 decompressor are needed to see this picture.
    10. 10. how many?
    11. 11. Make it beautiful (Manito-wish) QuickTime™ and a H.264 decompressor are needed to see this picture.
    12. 12. make a lot
    13. 13. target a niche
    14. 14. connect with your fansconnect with your fans
    15. 15. collaborate
    16. 16. optimize
    17. 17. it’s a YouTube future
    18. 18. html 5
    19. 19. live events
    20. 20. hangouts
    21. 21. lean back experience
    22. 22. your school on YouTube
    23. 23. 1.solve a problem
    24. 24. timekiller QuickTime™ and a decompressorare needed to see this picture.
    25. 25. 2.make it about them
    26. 26. QuickTime™ and a H.264 decompressorare needed to see this picture.
    27. 27. 3.make it about you
    28. 28. QuickTime™ and arobin hooddecompressorare needed to see this picture.
    29. 29. 4. make it about students
    30. 30. QuickTime™ and a decompressorare needed to see this picture.
    31. 31. 5. do it different
    32. 32. QuickTime™ and a H.264 decompressorare needed to see this picture.
    33. 33. 6. tug a heart string6. tug a heart string
    34. 34. QuickTime™ and a H.264 decompressorare needed to see this picture.
    35. 35. 7.keep it short
    36. 36. QuickTime™ and a decompressorare needed to see this picture.
    37. 37. 8. plan ahead
    38. 38. QuickTime™ and a decompressorare needed to see this picture.
    39. 39. 9.show you know Maslow9.show you know Maslow
    40. 40. QuickTime™ and a H.264 decompressorare needed to see this picture.
    41. 41. questions?
    42. 42. 10. be narrative
    43. 43. script
    44. 44. storyboard / shotlist
    45. 45. schedule
    46. 46. QuickTime™ and a decompressorare needed to see this picture.
    47. 47. 10 things every school should do on
    48. 48. Travis AllisonWalking Maverick Consulting 519.532.7366travis@walkingmaverick.com @zoic

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