Lancashire Green Tourism Hetty Byrne Forest of Bowland AONB

Holiday/Travel = Travel to and from destination (plane/car/train….) + Accommodation/infrastructure + Travel at destination + Activities (eg.eroded paths) + Use of local resources = Environmental impact or ‘footprint’ Environmental Impact of Tourism THE FUTURE OF TOURISM IS SUSTAINABILITY

One Planet Living - WWF United States - 5 UK - 3 India - 0.4 Fair Share – 1 www.wwf.org.uk Globally we now require 1.4 planets

One Planet Living - WWF United States - 5 India - 0.4 www.wwf.org.uk

Do people travel to.... Reduce their CO2 emissions Use less water Recycle But individuals are now much more environmentally conscious and survey by Devon County Council, 2005 found: 54% consider environmental issues when booking 82% are willing to pay more for green services and products 72% think a green business is more likely to be more quality conscious No, but they might if you ask nicely

Reduce their CO2 emissions

Use less water

Recycle

But individuals are now much more environmentally conscious and survey by Devon County Council, 2005 found:

54% consider environmental issues when booking

82% are willing to pay more for green services and products

72% think a green business is more likely to be more quality conscious

No, but they might if you ask nicely

3 year funded project Lancashire-wide, managed by AONB team Funded by: - Lancashire & Blackpool Tourist Board - Lancashire County Developments Ltd - Lancashire County Council - AONB Endorsed by North West Development Agency Lancashire Green Tourism

So what is Green Tourism? Running a business in a way that reduces its environmental impact, whilst maintaining quality standards and includes: Good environmental practice Communication with visitors Social and community issues Examples…. What is being Green or Sustainble?

Running a business in a way that reduces its environmental impact, whilst maintaining quality standards and includes:

Good environmental practice

Communication with visitors

Social and community issues

Examples….

Green is Mainstream Promoting walking & cycling

Green is Mainstream Promoting wildlife

Green is Mainstream Renewables & Education

Green is Mainstream Recycling & Waste

Green is Mainstream Local Produce

Green is Mainstream ‘ Green’ is mainstresm

Green is Mainstream ‘ Green’ is mainstresm How Green is your business? Exercise: Work through the ‘How green is your business form’ to look at what you’re already doing and identify things that you might like to implement

Green Tourism Business Scheme Introduction to GTBS The

Certification & Branding Certification A regular independent assessment of a business’s environmental impact against set criteria = credibility Branding a universally recognised symbol in which the consumer can have confidence – GTBS aim

Scotland 852 South West 449 South East 121 North West 112 North East 99 West Midlands 57 East England 46 East Midlands 13 Yorkshire 17 London 52 Wales 6 Jersey 11 Total 1822 UK Membership

Scotland 852

South West 449

South East 121

North West 112

North East 99

West Midlands 57

East England 46

East Midlands 13

Yorkshire 17

London 52

Wales 6

Jersey 11

Total 1822

Groups

Home page

Business Entry

Sustainable Tourism in the Forest of Bowland AONB

Members in Forest of Bowland AONB

Summary 5 Gold, 6 Silver, 7 Bronze = 18 8 Self-catering 4 Visitor Attraction, Restaurant, Gift shop 3 Camping/Caravan and activity sites 1 Cycle Hire and Holidays 1 Pub/Restaurant Village Hall Green Tourism Business Scheme March-November 2007

5 Gold, 6 Silver, 7 Bronze = 18

8 Self-catering

4 Visitor Attraction, Restaurant, Gift shop

3 Camping/Caravan and activity sites

1 Cycle Hire and Holidays

1 Pub/Restaurant

Village Hall

Summary 2007 GTBS Gold 2008/09 LBTB Highly Commended Sustainable Tourism Award 2008 Pendle Environmental Business Award www.malkintowerfarm.co.uk/ Case Study – Malkin Tower

2007 GTBS Gold

2008/09 LBTB Highly Commended Sustainable Tourism Award

2008 Pendle Environmental Business Award

www.malkintowerfarm.co.uk/

Benefits

Improved guest experience Feelgood factor Exceeding expectations Staff Involvement Can help empower & encourage staff Using local products & Services Supports local economy Networking with other GTBS Members Exchange of ideas Mutual promotion Cost Savings Good business sense Marketing opportunities Long-term sustainability Added Value

Improved guest experience

Feelgood factor

Exceeding expectations

Staff Involvement

Can help empower & encourage staff

Using local products & Services

Supports local economy

Networking with other GTBS Members

Exchange of ideas

Mutual promotion

Cost Savings

Good business sense

Marketing opportunities

Long-term sustainability

Costs, Funding & Marketing Opportunities

The Criteria Total: Bronze - 30 measures to a good standard Silver - 45 measures to a good standard Gold – 60 measures to a good standard 10 Sections with over 150 measures in total Minimum of 3, 4 or 5 Measures in each section (each section contains between 12 and 23 measures) Each measure scored from 1 – 5 points (1 = very basic effort, 5 = outstanding Minimum Score required (12, 16 & 20)

Total:

Bronze - 30 measures to a good standard

Silver - 45 measures to a good standard

Gold – 60 measures to a good standard

10 Sections with over 150 measures in total

Minimum of 3, 4 or 5 Measures in each section (each section contains between 12 and 23 measures)

Each measure scored from 1 – 5 points (1 = very basic effort, 5 = outstanding

Minimum Score required (12, 16 & 20)

The Cost Membership Fees Varies depending on size of business Includes an annual fee and a one-off joining fee Annual fee includes a re-grading visit once every two years Joining fee - £60 Annual fee – varying between £75 up to £200 Advisory visit - £250

Membership Fees

Varies depending on size of business

Includes an annual fee and a one-off joining fee

Annual fee includes a re-grading visit once every two years

Joining fee - £60

Annual fee – varying between £75 up to £200

Advisory visit - £250

Funding Lancashire Green Tourism project will fund: Advisory visit @ £250 50% of Annual Fee - either £37.50, £65 or £100 Provide advice and guidance between advisory and grading visits Offer a comprehensive marketing package Total Offer per business in excess of £1000 Lancashire Green Tourism Project Funding

Lancashire Green Tourism project will fund:

Advisory visit @ £250

50% of Annual Fee - either £37.50, £65 or £100

Provide advice and guidance between advisory and grading visits

Offer a comprehensive marketing package

Total Offer per business in excess of £1000

Funding To join the scheme you will pay: £60 Joining Fee ½ Annual Fee (£75, £130 or £200/2) = £37.50, £65 or £100 TOTAL COST PER BUSINESS - £97.50 , £125 or £160 Then annually either £75, £130 or £200 Lancashire Green Tourism Project Funding

To join the scheme you will pay:

£60 Joining Fee

½ Annual Fee (£75, £130 or £200/2) = £37.50, £65 or £100

TOTAL COST PER BUSINESS - £97.50 , £125 or £160

Then annually either £75, £130 or £200

Marketing Offer Resource packs Marketing training One-to-one web support Linking to LBTB Country Escapes campaign – e-newsletters and special offers Dedicated pages on LBTB website, maximising LOIS record and Forest of Bowland website PR campaign Case studies Interactive web-based map and leaflet Marketing Offer

Resource packs

Marketing training

One-to-one web support

Linking to LBTB Country Escapes campaign – e-newsletters and special offers

Dedicated pages on LBTB website, maximising LOIS record and Forest of Bowland website

PR campaign

Case studies

Interactive web-based map and leaflet

Contact Details Hetty Byrne Sustainable Tourism Officer Forest of Bowland AONB Email: [email_address] Tel: 01200 426433 www.lancashiregreentourism.com