• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Sustainable Savings: Green Tourism Business Scheme
 

Sustainable Savings: Green Tourism Business Scheme

on

  • 2,147 views

Learn about the Green Tourism Business Scheme and how it can seriously save you money – Hetty Byrne, Forest of Bowland AONB and Green Tourism Business Scheme

Learn about the Green Tourism Business Scheme and how it can seriously save you money – Hetty Byrne, Forest of Bowland AONB and Green Tourism Business Scheme

Statistics

Views

Total Views
2,147
Views on SlideShare
2,140
Embed Views
7

Actions

Likes
0
Downloads
39
Comments
1

2 Embeds 7

http://www.lancashireandblackpool.com 6
http://www.slideshare.net 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Sustainable Savings: Green Tourism Business Scheme Sustainable Savings: Green Tourism Business Scheme Presentation Transcript

  • Lancashire Green Tourism Hetty Byrne Forest of Bowland AONB
  • Holiday/Travel = Travel to and from destination (plane/car/train….) + Accommodation/infrastructure + Travel at destination + Activities (eg.eroded paths) + Use of local resources = Environmental impact or ‘footprint’ Environmental Impact of Tourism THE FUTURE OF TOURISM IS SUSTAINABILITY
  • One Planet Living - WWF United States - 5 UK - 3 India - 0.4 Fair Share – 1 www.wwf.org.uk Globally we now require 1.4 planets
  • One Planet Living - WWF United States - 5 India - 0.4 www.wwf.org.uk
  • Do people travel to....
      • Reduce their CO2 emissions
      • Use less water
      • Recycle
    • But individuals are now much more environmentally conscious and survey by Devon County Council, 2005 found:
    • 54% consider environmental issues when booking
    • 82% are willing to pay more for green services and products
    • 72% think a green business is more likely to be more quality conscious
      • No, but they might if you ask nicely
  • 3 year funded project Lancashire-wide, managed by AONB team Funded by: - Lancashire & Blackpool Tourist Board - Lancashire County Developments Ltd - Lancashire County Council - AONB Endorsed by North West Development Agency Lancashire Green Tourism
  • So what is Green Tourism?
    • Running a business in a way that reduces its environmental impact, whilst maintaining quality standards and includes:
        • Good environmental practice
        • Communication with visitors
        • Social and community issues
    • Examples….
    What is being Green or Sustainble?
  • Green is Mainstream Promoting walking & cycling
  • Green is Mainstream Promoting wildlife
  • Green is Mainstream Renewables & Education
  • Green is Mainstream Recycling & Waste
  • Green is Mainstream Local Produce
  • Green is Mainstream ‘ Green’ is mainstresm
  • Green is Mainstream ‘ Green’ is mainstresm How Green is your business? Exercise: Work through the ‘How green is your business form’ to look at what you’re already doing and identify things that you might like to implement
  • Green Tourism Business Scheme Introduction to GTBS The
  • Certification & Branding Certification A regular independent assessment of a business’s environmental impact against set criteria = credibility Branding a universally recognised symbol in which the consumer can have confidence – GTBS aim
      • Scotland 852
      • South West 449
      • South East 121
      • North West 112
      • North East 99
      • West Midlands 57
      • East England 46
      • East Midlands 13
      • Yorkshire 17
      • London 52
      • Wales 6
      • Jersey 11
      • Total 1822
    UK Membership
  • Groups
  • Home page
  • Business Entry
  • Sustainable Tourism in the Forest of Bowland AONB
  •  
  • Members in Forest of Bowland AONB
  • Summary
    • 5 Gold, 6 Silver, 7 Bronze = 18
    • 8 Self-catering
    • 4 Visitor Attraction, Restaurant, Gift shop
    • 3 Camping/Caravan and activity sites
    • 1 Cycle Hire and Holidays
    • 1 Pub/Restaurant
    • Village Hall
    Green Tourism Business Scheme March-November 2007
  • Summary
    • 2007 GTBS Gold
    • 2008/09 LBTB Highly Commended Sustainable Tourism Award
    • 2008 Pendle Environmental Business Award
    • www.malkintowerfarm.co.uk/
    Case Study – Malkin Tower
  • Benefits
        • Improved guest experience
          • Feelgood factor
          • Exceeding expectations
        • Staff Involvement
          • Can help empower & encourage staff
        • Using local products & Services
          • Supports local economy
        • Networking with other GTBS Members
          • Exchange of ideas
          • Mutual promotion
        • Cost Savings
          • Good business sense
          • Marketing opportunities
          • Long-term sustainability
    Added Value
  • Costs, Funding & Marketing Opportunities
  • The Criteria
      • Total:
      • Bronze - 30 measures to a good standard
      • Silver - 45 measures to a good standard
      • Gold – 60 measures to a good standard
    • 10 Sections with over 150 measures in total
        • Minimum of 3, 4 or 5 Measures in each section (each section contains between 12 and 23 measures)
        • Each measure scored from 1 – 5 points (1 = very basic effort, 5 = outstanding
        • Minimum Score required (12, 16 & 20)
  • The Cost
    • Membership Fees
    • Varies depending on size of business
    • Includes an annual fee and a one-off joining fee
    • Annual fee includes a re-grading visit once every two years
    • Joining fee - £60
    • Annual fee – varying between £75 up to £200
    • Advisory visit - £250
  • Funding
    • Lancashire Green Tourism project will fund:
    • Advisory visit @ £250
    • 50% of Annual Fee - either £37.50, £65 or £100
    • Provide advice and guidance between advisory and grading visits
    • Offer a comprehensive marketing package
    • Total Offer per business in excess of £1000
    Lancashire Green Tourism Project Funding
  • Funding
    • To join the scheme you will pay:
    • £60 Joining Fee
    • ½ Annual Fee (£75, £130 or £200/2) = £37.50, £65 or £100
    • TOTAL COST PER BUSINESS - £97.50 , £125 or £160
    • Then annually either £75, £130 or £200
    Lancashire Green Tourism Project Funding
  • Marketing Offer
    • Resource packs
    • Marketing training
    • One-to-one web support
    • Linking to LBTB Country Escapes campaign – e-newsletters and special offers
    • Dedicated pages on LBTB website, maximising LOIS record and Forest of Bowland website
    • PR campaign
    • Case studies
    • Interactive web-based map and leaflet
    Marketing Offer
  • Contact Details Hetty Byrne Sustainable Tourism Officer Forest of Bowland AONB Email: [email_address] Tel: 01200 426433 www.lancashiregreentourism.com