Sustainable Savings: Green Tourism Business Scheme

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Learn about the Green Tourism Business Scheme and how it can seriously save you money – Hetty Byrne, Forest of Bowland AONB and Green Tourism Business Scheme

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  • Sustainable Savings: Green Tourism Business Scheme

    1. 1. Lancashire Green Tourism Hetty Byrne Forest of Bowland AONB
    2. 2. Holiday/Travel = Travel to and from destination (plane/car/train….) + Accommodation/infrastructure + Travel at destination + Activities (eg.eroded paths) + Use of local resources = Environmental impact or ‘footprint’ Environmental Impact of Tourism THE FUTURE OF TOURISM IS SUSTAINABILITY
    3. 3. One Planet Living - WWF United States - 5 UK - 3 India - 0.4 Fair Share – 1 www.wwf.org.uk Globally we now require 1.4 planets
    4. 4. One Planet Living - WWF United States - 5 India - 0.4 www.wwf.org.uk
    5. 5. Do people travel to.... <ul><ul><li>Reduce their CO2 emissions </li></ul></ul><ul><ul><li>Use less water </li></ul></ul><ul><ul><li>Recycle </li></ul></ul><ul><li>But individuals are now much more environmentally conscious and survey by Devon County Council, 2005 found: </li></ul><ul><li>54% consider environmental issues when booking </li></ul><ul><li>82% are willing to pay more for green services and products </li></ul><ul><li>72% think a green business is more likely to be more quality conscious </li></ul><ul><ul><li>No, but they might if you ask nicely </li></ul></ul>
    6. 6. 3 year funded project Lancashire-wide, managed by AONB team Funded by: - Lancashire & Blackpool Tourist Board - Lancashire County Developments Ltd - Lancashire County Council - AONB Endorsed by North West Development Agency Lancashire Green Tourism
    7. 7. So what is Green Tourism? <ul><li>Running a business in a way that reduces its environmental impact, whilst maintaining quality standards and includes: </li></ul><ul><ul><ul><li>Good environmental practice </li></ul></ul></ul><ul><ul><ul><li>Communication with visitors </li></ul></ul></ul><ul><ul><ul><li>Social and community issues </li></ul></ul></ul><ul><li>Examples…. </li></ul>What is being Green or Sustainble?
    8. 8. Green is Mainstream Promoting walking & cycling
    9. 9. Green is Mainstream Promoting wildlife
    10. 10. Green is Mainstream Renewables & Education
    11. 11. Green is Mainstream Recycling & Waste
    12. 12. Green is Mainstream Local Produce
    13. 13. Green is Mainstream ‘ Green’ is mainstresm
    14. 14. Green is Mainstream ‘ Green’ is mainstresm How Green is your business? Exercise: Work through the ‘How green is your business form’ to look at what you’re already doing and identify things that you might like to implement
    15. 15. Green Tourism Business Scheme Introduction to GTBS The
    16. 16. Certification & Branding Certification A regular independent assessment of a business’s environmental impact against set criteria = credibility Branding a universally recognised symbol in which the consumer can have confidence – GTBS aim
    17. 17. <ul><ul><li>Scotland 852 </li></ul></ul><ul><ul><li>South West 449 </li></ul></ul><ul><ul><li>South East 121 </li></ul></ul><ul><ul><li>North West 112 </li></ul></ul><ul><ul><li>North East 99 </li></ul></ul><ul><ul><li>West Midlands 57 </li></ul></ul><ul><ul><li>East England 46 </li></ul></ul><ul><ul><li>East Midlands 13 </li></ul></ul><ul><ul><li>Yorkshire 17 </li></ul></ul><ul><ul><li>London 52 </li></ul></ul><ul><ul><li>Wales 6 </li></ul></ul><ul><ul><li>Jersey 11 </li></ul></ul><ul><ul><li>Total 1822 </li></ul></ul>UK Membership
    18. 18. Groups
    19. 19. Home page
    20. 20. Business Entry
    21. 21. Sustainable Tourism in the Forest of Bowland AONB
    22. 23. Members in Forest of Bowland AONB
    23. 24. Summary <ul><li>5 Gold, 6 Silver, 7 Bronze = 18 </li></ul><ul><li>8 Self-catering </li></ul><ul><li>4 Visitor Attraction, Restaurant, Gift shop </li></ul><ul><li>3 Camping/Caravan and activity sites </li></ul><ul><li>1 Cycle Hire and Holidays </li></ul><ul><li>1 Pub/Restaurant </li></ul><ul><li>Village Hall </li></ul>Green Tourism Business Scheme March-November 2007
    24. 25. Summary <ul><li>2007 GTBS Gold </li></ul><ul><li>2008/09 LBTB Highly Commended Sustainable Tourism Award </li></ul><ul><li>2008 Pendle Environmental Business Award </li></ul><ul><li>www.malkintowerfarm.co.uk/ </li></ul>Case Study – Malkin Tower
    25. 26. Benefits
    26. 27. <ul><ul><ul><li>Improved guest experience </li></ul></ul></ul><ul><ul><ul><ul><li>Feelgood factor </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Exceeding expectations </li></ul></ul></ul></ul><ul><ul><ul><li>Staff Involvement </li></ul></ul></ul><ul><ul><ul><ul><li>Can help empower & encourage staff </li></ul></ul></ul></ul><ul><ul><ul><li>Using local products & Services </li></ul></ul></ul><ul><ul><ul><ul><li>Supports local economy </li></ul></ul></ul></ul><ul><ul><ul><li>Networking with other GTBS Members </li></ul></ul></ul><ul><ul><ul><ul><li>Exchange of ideas </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Mutual promotion </li></ul></ul></ul></ul><ul><ul><ul><li>Cost Savings </li></ul></ul></ul><ul><ul><ul><ul><li>Good business sense </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Marketing opportunities </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Long-term sustainability </li></ul></ul></ul></ul>Added Value
    27. 28. Costs, Funding & Marketing Opportunities
    28. 29. The Criteria <ul><ul><li>Total: </li></ul></ul><ul><ul><li>Bronze - 30 measures to a good standard </li></ul></ul><ul><ul><li>Silver - 45 measures to a good standard </li></ul></ul><ul><ul><li>Gold – 60 measures to a good standard </li></ul></ul><ul><li>10 Sections with over 150 measures in total </li></ul><ul><ul><ul><li>Minimum of 3, 4 or 5 Measures in each section (each section contains between 12 and 23 measures) </li></ul></ul></ul><ul><ul><ul><li>Each measure scored from 1 – 5 points (1 = very basic effort, 5 = outstanding </li></ul></ul></ul><ul><ul><ul><li>Minimum Score required (12, 16 & 20) </li></ul></ul></ul>
    29. 30. The Cost <ul><li>Membership Fees </li></ul><ul><li>Varies depending on size of business </li></ul><ul><li>Includes an annual fee and a one-off joining fee </li></ul><ul><li>Annual fee includes a re-grading visit once every two years </li></ul><ul><li>Joining fee - £60 </li></ul><ul><li>Annual fee – varying between £75 up to £200 </li></ul><ul><li>Advisory visit - £250 </li></ul>
    30. 31. Funding <ul><li>Lancashire Green Tourism project will fund: </li></ul><ul><li>Advisory visit @ £250 </li></ul><ul><li>50% of Annual Fee - either £37.50, £65 or £100 </li></ul><ul><li>Provide advice and guidance between advisory and grading visits </li></ul><ul><li>Offer a comprehensive marketing package </li></ul><ul><li>Total Offer per business in excess of £1000 </li></ul>Lancashire Green Tourism Project Funding
    31. 32. Funding <ul><li>To join the scheme you will pay: </li></ul><ul><li>£60 Joining Fee </li></ul><ul><li>½ Annual Fee (£75, £130 or £200/2) = £37.50, £65 or £100 </li></ul><ul><li>TOTAL COST PER BUSINESS - £97.50 , £125 or £160 </li></ul><ul><li>Then annually either £75, £130 or £200 </li></ul>Lancashire Green Tourism Project Funding
    32. 33. Marketing Offer <ul><li>Resource packs </li></ul><ul><li>Marketing training </li></ul><ul><li>One-to-one web support </li></ul><ul><li>Linking to LBTB Country Escapes campaign – e-newsletters and special offers </li></ul><ul><li>Dedicated pages on LBTB website, maximising LOIS record and Forest of Bowland website </li></ul><ul><li>PR campaign </li></ul><ul><li>Case studies </li></ul><ul><li>Interactive web-based map and leaflet </li></ul>Marketing Offer
    33. 34. Contact Details Hetty Byrne Sustainable Tourism Officer Forest of Bowland AONB Email: [email_address] Tel: 01200 426433 www.lancashiregreentourism.com

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