Do I really want to cut back on service to save costs?

Three areas of focus My colander approach to managing sanity and reputation Why facts are friends Why cluster management worked for me and can work for you

My colander approach to managing sanity and reputation

Why facts are friends

Why cluster management worked for me and can work for you

Reputation Emphatically NO

Emphatically NO

Reputation The perception of our customers Whether we are a good employer Our financial standing with the bank and credit ratings Our reputation as a good or bad payer with our suppliers Whether the statutory authorities see us as a high or low risk My relationship with Revenue and Customs

The perception of our customers

Whether we are a good employer

Our financial standing with the bank and credit ratings

Our reputation as a good or bad payer with our suppliers

Whether the statutory authorities see us as a high or low risk

My relationship with Revenue and Customs

“ Richard, you need to change your brain for a colander”

“ Richard, you need to change your brain for a colander”

My colander approach to managing sanity and reputation

My colander approach to managing sanity and reputation The front end The back end The middle

The front end

The back end

The middle

The front end Drive top line sales Getting the right price Add value Keep customers loyal Distribution

Drive top line sales

Getting the right price

Add value

Keep customers loyal

Distribution

The front end Marketing Is it a cost or an investment? Measure, manage and review it Do everything Wendy has suggested!

Marketing

Is it a cost or an investment?

Measure, manage and review it

Do everything Wendy has suggested!

The back end But is it a cost or an investment? Example one Put me out of business Example two £250,000

But is it a cost or an investment?

Example one

Put me out of business

Example two

£250,000

The middle Why facts are friends How much profit did I make last month? How much profit did you make last month? What was my cash flow between Christmas and Easter? What is your cash flow between Christmas and Easter?

Why facts are friends

How much profit did I make last month?

How much profit did you make last month?

What was my cash flow between Christmas and Easter?

What is your cash flow between Christmas and Easter?

The middle Why facts are friends Increase visibility to help control Set targets and measurement Review

Why facts are friends

Increase visibility to help control

Set targets and measurement

Review

The middle Payroll management But is it a cost or an investment? People adding value to my business

Payroll management

But is it a cost or an investment?

People adding value to my business

The middle How do I pay for this? Understand what and how I purchased Know my top twenty Manage my brutal costs Challenge everything

How do I pay for this?

Understand what and how I purchased

Know my top twenty

Manage my brutal costs

Challenge everything

Cluster management works for me . The whole is worth more that the sum of the equal parts But collectively? A case study

The whole is worth more that the sum of the equal parts

But collectively?

A case study

In summary Protect your front end Drive sales Have a strong pricing policy Train your staff never to give your customers a reason not to come back Use marketing as an investment and measure what you do.

Protect your front end

Drive sales

Have a strong pricing policy

Train your staff never to give your customers a reason not to come back

Use marketing as an investment and measure what you do.

In summary Protect your back end Don’t be caught out by cutting back Find cost effective ways to stay on top

Protect your back end

Don’t be caught out by cutting back

Find cost effective ways to stay on top

In summary Protect the middle Invest in your payroll by having the best you can afford doing the best they can. Train your staff to help drive your profit Use Facts as Friends

Protect the middle

Invest in your payroll by having the best you can afford doing the best they can.

Train your staff to help drive your profit

Use Facts as Friends

In summary How do I pay for it? Understand what and how you purchased. Know your top twenty Manage your brutal costs Challenge everything

How do I pay for it?

Understand what and how you purchased.

Know your top twenty

Manage your brutal costs

Challenge everything

Clustering Find ways of working together to drive efficiency Identify those people or organisations who can help your business move forward

Find ways of working together to drive efficiency

Identify those people or organisations who can help your business move forward

As the sayings go: ‘ Sales is vanity, profit sanity’

‘ Sales is vanity, profit sanity’

As the sayings go: ‘ Hope for the best and plan for the worst’

‘ Hope for the best and plan for the worst’

But do… … .Buy a colander

… .Buy a colander

Thank you Any questions

Any questions