1) In what ways does your media product use, develop or challenge forms and conventions of real media products?


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1) In what ways does your media product use, develop or challenge forms and conventions of real media products?

  1. 1. 1) In what ways does yourmedia product use, develop or challenge forms and conventions of real media products?
  2. 2. TRAILERSimilarly to other trailers, we begin our trailer with the ‘dimension pictures’ franchise logo, but thenchallenge the conventions of horror trailers, by editing the logo to flicker and coincide with the nondiegetic electrical buzz noise we have edited in. This effect signifies the ahead disequilibrium in thetrailer.An establishing shot follows, which through our research we found was very conventional at the startof horror trailers, and so decided to add in.
  3. 3. Moment of Equilibrium Disequilibrium DisequilibriumFollowing Todorov’s narrative theory, similar to other trailers, we showed our equilibrium, moment ofdisequilibrium and diequilibrium clearly throughout the trailer. However, we did notice in our researchstages, that most trailers showed no new equilibrium to follow Roland Barthes’ pleasure of text theory,and so we followed this convention also.
  4. 4. Our tone cards follow the codes and conventions of horror, and are similar to the ones from ‘TheDescent’ trailer, as we imposed them onto a black background, connoting the dark, unknown fears ofhorror, and with red writing, depicting the bloodshed, killing side to the trailer. However, we challengedthe conventions of horror trailer tone cards, as we edited ours to flicker and blur, to coincide with theunsettling nature of the horror genre. We have yet to see any real media product do the same thing.
  5. 5. The lighting in our trailer, although not necessarily as dark as other trailers, is conventionally dark todisplay the night time, more frightening aspects to horror. It wasn’t possible for us to film during the nighttime, and when it was dark, so we shot during early evening, and darkened the shots individually duringediting.During editing, we added sound to our trailer, ranging from sharpening knife sounds and footsteps, toconventional horror girl screams. We added these because we found them quite stereotypical andcommon in real horror trailers. We also noted, that in other trailers, the calmer music was added with theshots showing equilibrium, and gradually building up to the most dramatic music with the shotsdisplaying disequilibrium, in order to build tension for the audience. So we decided to use thisconvention in our trailer, in order to build the tension for the audience.Conventionally, in horror trailers, the editing is slow and steady at the start during the shots of equilibriumto help build a narrative for the audience, but begins to speed up and use a lot of jump cuts as theshots of disequilibrium are shown. We decided to follow this convention, and use many jump cuts, sothat some shots only last less than a few seconds, to coincide with the fast paced dramaticbackground music, and the disequilibrium stages of our trailer.
  6. 6. When selecting our characters, and deciding what character types we would use in our plot, wecarefully considered Propp’s character type theory and Carol Clover’s final girl theory. From watchingother real media products, we discovered that the most common character types in horror were thesurviving final girl, the promiscuous blonde girl, the jock and the obvious killer. We decided to use thisconvention in our horror trailer and include all of these character types. For the characters’ clothing, wedecided to follow conventions, and so the promiscuous girl would wear skimpy, revealing clothes, thesurviving final girl would wear more covered up, sophisticated clothing, the jock fashionable, laidbackclothing, and the killer a hooded jumper to play on the common public fear of hooded, unknownfigures.