Reflections from 2013…
Content Marketing and Storytelling
Video, Video, Video
•New platforms and higher usage

Marketing A...
Digital trend predictions for 2014
Video
•More user generated content

Mobile

•4G becoming mainstream will drive a mobile...
Coca Cola “Share a Coke”
personalisation, an integrated online
and offline campaign
“The Lifebuoy hand washing Roti Remind...
http://www.youtube.com/watch?v=5l0cCyElfgg&feature=youtu.be
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Zoe Sands' Digital Marketing Reflections from 2013 and Trends for 2014

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Digital trends to watch in 2014

Will this year’s big digital trends pass the time test and be effective into 2014? I presented my thoughts on the main digital themes of 2013 and what I expected to happen in 2014 during the IDM Digital Event on 5 December 2013 in London. This was followed up with a blog, view this here: http://www.theidm.com/blog/10-digital-and-it-trends-for-2014/

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Zoe Sands' Digital Marketing Reflections from 2013 and Trends for 2014

  1. 1. Reflections from 2013… Content Marketing and Storytelling Video, Video, Video •New platforms and higher usage Marketing Automation
  2. 2. Digital trend predictions for 2014 Video •More user generated content Mobile •4G becoming mainstream will drive a mobile data explosio Social Media •Driving services and revenue
  3. 3. Coca Cola “Share a Coke” personalisation, an integrated online and offline campaign “The Lifebuoy hand washing Roti Reminder is my biggest "I wish I'd done that" - and it's not digital in any sense!”
  4. 4. http://www.youtube.com/watch?v=5l0cCyElfgg&feature=youtu.be

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