0
Zoe Romano
www.dazoescope.com

zoescope.wordpress.com
Twitter: @zoescope

Il paradigma dell’open source e della collaboraz...
2010

Johanna Blakley

‣Protezione del brand
‣ Obsolescenza Indotta
Saturday, November 23, 13

Esternalita’ negative:
sfru...
Il sistema moda: una polarizzazione

Grandi Brand

Saturday, November 23, 13

Fast Fashion
Saturday, November 23, 13
FOCUS SUL
BRAND

Saturday, November 23, 13
FAST FASHION
George

Oggi compriamo il 40% dei nostri vestiti con
solo il 17% del budget che spendevamo prima
Saturday, No...
NIKE GAP
LOUIS
 

VUITTON
GUCCI CHANEL LEVI'S
ADIDAS
RALPH
 

LAUREN ARMANI BENETTON

2001
44,82
$/mil

2008
84,68

LOUIS
2005 VUITTON
NIKE GAP GUCCI
58,45
$/mil

CHANEL
ADIDAS ZARA...
 

LAUREN
Un trend che si rinnova: dal fai-da-te
al fare insieme

Saturday, November 23, 13
CRAFTIVISM

Saturday, November 23, 13

FOCUS SU
DIY E CONDIVISIONE
CRAFTIVISM

Saturday, November 23, 13

FOCUS SU
DIY E CONDIVISIONE
Saturday, November 23, 13
A brand made o empower a network of small producers and promote a different kind of
fashion based on collaboration, sharin...
2009 Let’s go EU application
Saturday, November 23, 13
★ A series of Collaborative collection with an open-source brand
★ Prototypes freely downloadable which members can produc...
NETWORKED ARTISANS/STUDENTS/CONSUMERS

EDU INSTITUTIONS
(universities, schools,
learning centers)

LOCAL HUBS
(social ente...
L’attitudine “maker”
Stilista/Fashion designer
(fortemente immateriale)

Networked Artisan

Artigiano
(fortemente material...
The new role of the freelance designer: she inhabits the global spaces of online
communities and shares locally projects a...
“Un luogo per creare qualsiasi cosa”

Saturday, November 23, 13
AMSTERDAM

Il progetto Fablab è iniziato al Media Lab del Massachusetts
Institute of Technology (MIT), in collaborazione c...
A Makerspace with a social purpose

Sewing Cafès
Makerspaces

TechShop
Saturday, November 23, 13
How would it be a fablab for fashion?

Saturday, November 23, 13
Cosa sta realmente
cambiando?
SEMPRE PIU’ FACILE
DATA>OBJECTS>DATA

SEMPRE PIU’ SPESSO
BOTTOM UP
INNOVATION
Saturday, Nove...
Andrew

https://vimeo.com/66295175
Saturday, November 23, 13
Saturday, November 23, 13
Come arriviamo
all’oggetto?

http://www.interactivefabrication.com/
Saturday, November 23, 13
Saturday, November 23, 13
Saturday, November 23, 13
http://vimeo.com/16708764
Saturday, November 23, 13
Come impariamo e
lavoriamo?
TOP- DOWN
TRAINING
COMPANY/SCHOOL
PROPRIETARY
FIND A JOB

Saturday, November 23, 13

HORIZONTA...
Maker Designer Coder

Communities

Saturday, November 23, 13
Ravelry
A community to share e database knitting and crochet codes

Since 2007 - over 2 millions members
hobbysts and micr...
Arduino
Microcontroller for interactive projects

Piattaforma che processa input
da sensori ambientali (luce,
colore, cont...
Wikispeed
Una communita’ per ripensare l’automobile a partire dall’openo surce

Saturday, November 23, 13
Open source software
Saturday, November 23, 13
http://www.fairphone.com
Saturday, November 23, 13

325 euro - tasse incluse
Need
Licenses

Maker Designer Coder

Communities
Reputation

Saturday, November 23, 13

Passion

META
Products
Michel Bauwens
•

Network a partecipazione
aperta

•

La selezione avviene a
posteriori sui risultati.

•

Non ci sono “pr...
Need
Licenses

Maker Designer Coder

Communities
Passion

Reputation

FACILITIES

Makerspace

FabLab
Local Hub

Prosumer
S...
Need
Licenses

META
Products

Maker Designer Coder

Communities
Passion

Reputation

SERVICES
FACILITIES

E-comm
Makerspac...
Ponoko
Lasercut Service - In Italia Vectorealism.com

Saturday, November 23, 13
Shapeways
3d printing Service

Saturday, November 23, 13
Spoonflower
Textile printing

Saturday, November 23, 13
Constrvct
Textile printing

Saturday, November 23, 13
Need
Licenses

META
Products

Maker Designer Coder

Communities
Passion

Reputation

ENABLERS

SERVICES
FACILITIES

E-comm...
Saturday, November 23, 13
Saturday, November 23, 13
OSloom.org
Open Source Jacquard Loom

Saturday, November 23, 13
Need
Licenses

META
Products

Maker Designer Coder

Communities
Passion

Reputation

ENABLERS

SERVICES
FACILITIES

E-comm...
Sperimentazioni di
sostenibilita’
• Prodotto/Protetto
• Collezione di

prodotti obsolescenti

• Produzione di massa
• Nego...
Dall’idea al prodotto

• Condividi il • Vendi il • Vendi il • Vendi la
codice

(non commercial use)

Saturday, November 23...
Zapatos para ensamblar
Fablab Barcellona

Saturday, November 23, 13
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Il paradigma dell’open source e della collaborazione nelle piccole produzioni

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Transcript of "Il paradigma dell’open source e della collaborazione nelle piccole produzioni"

  1. 1. Zoe Romano www.dazoescope.com zoescope.wordpress.com Twitter: @zoescope Il paradigma dell’open source e della collaborazione  nelle piccole produzioni Rimini - novembre 2013 Saturday, November 23, 13
  2. 2. 2010 Johanna Blakley ‣Protezione del brand ‣ Obsolescenza Indotta Saturday, November 23, 13 Esternalita’ negative: sfruttamento e ambiente
  3. 3. Il sistema moda: una polarizzazione Grandi Brand Saturday, November 23, 13 Fast Fashion
  4. 4. Saturday, November 23, 13
  5. 5. FOCUS SUL BRAND Saturday, November 23, 13
  6. 6. FAST FASHION George Oggi compriamo il 40% dei nostri vestiti con solo il 17% del budget che spendevamo prima Saturday, November 23, 13 FOCUS SU LOGISTICA E PREZZO
  7. 7. NIKE GAP LOUIS
  8. 8.  

VUITTON GUCCI CHANEL LEVI'S ADIDAS RALPH
  9. 9.  

LAUREN ARMANI BENETTON 2001 44,82 $/mil 2008 84,68 LOUIS 2005 VUITTON NIKE GAP GUCCI 58,45 $/mil CHANEL ADIDAS ZARA HERMES PRADA ARMANI 2009 100,73 LOUIS LOUIS VUITTON H&M NIKE VUITTON H&M NIKE $/mil GUCCI CHANEL ADIDAS ZARA HERMES GAP PRADA ARMANI Saturday, November 23, 13 $/mil GUCCI CHANEL ZARA ADIDAS HERMES GAP PRADA ARMANI PUMA BURBERRY RALPH
  10. 10.  

LAUREN
  11. 11. Un trend che si rinnova: dal fai-da-te al fare insieme Saturday, November 23, 13
  12. 12. CRAFTIVISM Saturday, November 23, 13 FOCUS SU DIY E CONDIVISIONE
  13. 13. CRAFTIVISM Saturday, November 23, 13 FOCUS SU DIY E CONDIVISIONE
  14. 14. Saturday, November 23, 13
  15. 15. A brand made o empower a network of small producers and promote a different kind of fashion based on collaboration, sharing, short supply chain and else. Saturday, November 23, 13
  16. 16. 2009 Let’s go EU application Saturday, November 23, 13
  17. 17. ★ A series of Collaborative collection with an open-source brand ★ Prototypes freely downloadable which members can produce and sell, benefiting from the social innovation created within the community. Saturday, November 23, 13
  18. 18. NETWORKED ARTISANS/STUDENTS/CONSUMERS EDU INSTITUTIONS (universities, schools, learning centers) LOCAL HUBS (social enterprises) Suppliers Saturday, November 23, 13
  19. 19. L’attitudine “maker” Stilista/Fashion designer (fortemente immateriale) Networked Artisan Artigiano (fortemente materiale) ★ Non è un ritorno all’artigianato classico, ma piuttosto uno spingersi avanti approfittando delle opportunità messe a disposizione dal web, dalle nuove tecnologie e un approccio Open verso la proprietà intellettuale. Saturday, November 23, 13
  20. 20. The new role of the freelance designer: she inhabits the global spaces of online communities and shares locally projects and infrastructures Saturday, November 23, 13
  21. 21. “Un luogo per creare qualsiasi cosa” Saturday, November 23, 13
  22. 22. AMSTERDAM Il progetto Fablab è iniziato al Media Lab del Massachusetts Institute of Technology (MIT), in collaborazione con il Center for Bits and Atoms Il loro scopo principale è stato quello di vedere come le comunità locali possono essere potenziate dalla tecnologia dal basso. Saturday, November 23, 13
  23. 23. A Makerspace with a social purpose Sewing Cafès Makerspaces TechShop Saturday, November 23, 13
  24. 24. How would it be a fablab for fashion? Saturday, November 23, 13
  25. 25. Cosa sta realmente cambiando? SEMPRE PIU’ FACILE DATA>OBJECTS>DATA SEMPRE PIU’ SPESSO BOTTOM UP INNOVATION Saturday, November 23, 13 • Modularity • Flexibility • Open codes • Fixing • Remixing (objects) • Customization
  26. 26. Andrew https://vimeo.com/66295175 Saturday, November 23, 13
  27. 27. Saturday, November 23, 13
  28. 28. Come arriviamo all’oggetto? http://www.interactivefabrication.com/ Saturday, November 23, 13
  29. 29. Saturday, November 23, 13
  30. 30. Saturday, November 23, 13
  31. 31. http://vimeo.com/16708764 Saturday, November 23, 13
  32. 32. Come impariamo e lavoriamo? TOP- DOWN TRAINING COMPANY/SCHOOL PROPRIETARY FIND A JOB Saturday, November 23, 13 HORIZONTAL TRAINING COMMUNITY OPEN SOURCE INVENT A JOB
  33. 33. Maker Designer Coder Communities Saturday, November 23, 13
  34. 34. Ravelry A community to share e database knitting and crochet codes Since 2007 - over 2 millions members hobbysts and micro-businesses Saturday, November 23, 13
  35. 35. Arduino Microcontroller for interactive projects Piattaforma che processa input da sensori ambientali (luce, colore, contatto, calore) e li trasforma in dati che possono essere visualizzati o diventare comandi per fare altro Saturday, November 23, 13
  36. 36. Wikispeed Una communita’ per ripensare l’automobile a partire dall’openo surce Saturday, November 23, 13
  37. 37. Open source software Saturday, November 23, 13
  38. 38. http://www.fairphone.com Saturday, November 23, 13 325 euro - tasse incluse
  39. 39. Need Licenses Maker Designer Coder Communities Reputation Saturday, November 23, 13 Passion META Products
  40. 40. Michel Bauwens • Network a partecipazione aperta • La selezione avviene a posteriori sui risultati. • Non ci sono “prodotti finiti” – ma una serie di “artefatti” in continua evoluzione. • Il contenuto non si possiede ma e’ quotato e condiviso. http://www.onthecommons.org/michel-bauwens-and-peer-production-economy Saturday, November 23, 13
  41. 41. Need Licenses Maker Designer Coder Communities Passion Reputation FACILITIES Makerspace FabLab Local Hub Prosumer Saturday, November 23, 13 META Products
  42. 42. Need Licenses META Products Maker Designer Coder Communities Passion Reputation SERVICES FACILITIES E-comm Makerspace FabLab Lasercut Local Hub Prosumer Saturday, November 23, 13 Prosumer Textile Print 3D printing
  43. 43. Ponoko Lasercut Service - In Italia Vectorealism.com Saturday, November 23, 13
  44. 44. Shapeways 3d printing Service Saturday, November 23, 13
  45. 45. Spoonflower Textile printing Saturday, November 23, 13
  46. 46. Constrvct Textile printing Saturday, November 23, 13
  47. 47. Need Licenses META Products Maker Designer Coder Communities Passion Reputation ENABLERS SERVICES FACILITIES E-comm Makerspace FabLab Lasercut Machines& Components Textile Print Kits 3D printing Local Hub Prosumer Saturday, November 23, 13 Prosumer Prosumer Platforms
  48. 48. Saturday, November 23, 13
  49. 49. Saturday, November 23, 13
  50. 50. OSloom.org Open Source Jacquard Loom Saturday, November 23, 13
  51. 51. Need Licenses META Products Maker Designer Coder Communities Passion Reputation ENABLERS SERVICES FACILITIES E-comm Makerspace FabLab Lasercut Machines& Components Textile Print Kits 3D printing Local Hub Exploration Prosumer Saturday, November 23, 13 Flexibility Prosumer Accessibility Prosumer Platforms
  52. 52. Sperimentazioni di sostenibilita’ • Prodotto/Protetto • Collezione di prodotti obsolescenti • Produzione di massa • Negozi • Investitori Saturday, November 23, 13 • Piattaforma/Aperta • Catalogo di prodotti che si evolvono • Produzione On-demand • Vendita diretta (online/ offline) • Crowdfunding
  53. 53. Dall’idea al prodotto • Condividi il • Vendi il • Vendi il • Vendi la codice (non commercial use) Saturday, November 23, 13 kit prodotto finito versione collezionista
  54. 54. Zapatos para ensamblar Fablab Barcellona Saturday, November 23, 13
  55. 55. Obiettivi del progetto Zapatos • progettare e sviluppare prototipi di scarpe utilizzando le risorse del FabLab e garantire una produzione sostenibile e responsabile. • utilizzare disegni a codici aperti che possano essere condivisi liberamente sia per l'uso che la modifica Saturday, November 23, 13
  56. 56. Con il supporto di (IAAC) Istituto di Architettura Avanzata della Catalogna e la collaborazione dell'Istituto di Cultura del Comune di Barcellona . Saturday, November 23, 13
  57. 57. Grazie! Saturday, November 23, 13 @zoescope
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