Edward Bernays


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Educational curriculum: original content, an overview of the influence of Edward Bernays. Recommended as companion to Adam Curtis' documentary: "Century of the Self" episode 1, "Happiness Machines" - http://archive.org/details/AdaCurtisCenturyoftheSelf_0. Also recommended viewing: "Apathy" by Dave Meslin (TEDx on YouTube).

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  • His mother, Anna, was Freud’s sister. His father, Ely, was Freud’s wife’s brother.
  • (this could be 3 slides, w/pic of Goebbels and/or cover; covers & pic of Freud getting honorary doctorate or something)
  • (this could be 3 slides, w/pic of Goebbels and/or cover; covers & pic of Freud getting honorary doctorate or something)
  • Propaganda  PR; Nazi propaganda: Joseph Goebbels : Crystallizing Public Opinion , Bernays (1923)
  • Inspiration for one of the world's most sinister campaigns: Joseph Goebbels' push to sell the Holocaust.
  • Main competitor, Ivy Lee (male), died in 1934.
  • Survey shows doctors recommend protein-rich breakfast
  • American women didn’t smoke in public, taboo, could get arrested (one source said). Women’s Emancipation.
  • Women in the background are at the beach—bathing suits were seen as a symbol of freedom for women, women’s liberation, vs. sexually–repressive conservatism/male supremacy.
  • women’s liberation
  • Smoking during pregnancy causes miscarriage, premature delivery, stillbirth, infant death, low birth-weight, and SIDS (Cancer.org). About 13% of women reported smoking during last 3 months of pregnancy. male smokers’ lives shortened by 13.2 years female smokers’ lives by 14.5 years
  • Bernays’ bragged about it. Self-proclaimed expert on Guatemala?
  • Jacobo Árbenz Guzmán Jacobo Árbenz Guzmán. Land reform. Communist smears
  • Gloriosa victoria , Diego Rivera, covered up for 50 years, found in Russia. Decades of tyranny resulted in hundreds of thousands of people (mostly poor Mayans) undergoing dislocation, torture and death.
  • Guatemala set the pattern for U.S. interventions—Cuba, Vietnam.
  • Ideology of enlightened despotism, ~Anne Bernays, interviewed by Adam Curtis. Gustav II of Sweden – 1771-1792, from Wikipedia.
  • Artist: Neal Fox
  • Edward Bernays

    1. 1. Edward Bernays The Story of One Man Whose Career Led to the Ongoing Deaths of MillionsZoe E. Masongsong, M.S.
    2. 2. Who Was Edward Bernays? 1891-1995 (104 yrs) Uncle = Sigmund Freud
    3. 3. The Theorist
    4. 4. “Americas No. 1 Publicist” 1920’s: – Bacon & eggs – Women smokers 1950’s: – Overthrow of Guatemala’s president Arbenz
    5. 5. The All-American Breakfast 1924: 1st packaged bacon slices
    6. 6.  Client: American Tobacco Company
    7. 7. Torches of Freedom
    8. 8.  Progress!
    9. 9.  Good for you!
    10. 10.  Celebrate!
    11. 11. Millions of Dead Women More women than men die from lung disease Women smokers die sooner than men: – Women lose 14.5 years of their lives – Men lose 13.2 years of their lives (Cancer.org) 13% smoked in last 3 months of pregnancy (CDC)
    12. 12. Gatekeeper “First news anyone received”
    13. 13. Defense Minister, 1944-1951President, 1951-1954
    14. 14. Thousands of Dead Mayans
    15. 15. Guatemala  Cuba  Vietnam
    16. 16. Bernays vs. Democracy American public’s judgment is unreliable: “They could very easily vote for the wrong man or want the wrong thing, so that they had to be guided from above". ~Anne Bernays, interviewed by Adam Curtis
    17. 17. Bernays vs. Democracy“The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest.” ~Edward Bernays The Engineering of Consent (1955)
    18. 18. Enlightened Despotism The sovereign knew the interests of his subjects better than they themselves did. His responsibility to them thus precluded their political participation.
    19. 19. The Legacy: American Apathy? Notice Of St. Johns River Water NOTICE OF ST. JOHNS RIVER WATER MANAGEMENT DISTRICT INTENDED DECISION(S) The District intends to approve of the Compliance Report(s) of the following permittee(s) and to modify the terms and/or conditions of the existing Consumptive Water Use Permit(s) described below at the Districts Governing Board meeting on April 10, 2012. Bass-Carlton Sod Inc, PO Box 420067, Kissimmee, FL 34742, application #3429. This is a 10-year compliance report of a permit issued on May 8, 2001. The District proposes a reduction from the previously permitted allocation of 2157.4 million gallons per year (mgy) to 977.4 mgy for irrigation of 1989 acres of sod, hay, cornand vegetable crops. The withdrawals used by this project will consist of groundwater from FAS - Upper Floridan Aquifer via 3 active wells and 3 proposed wells in Osceola County, located in Sections: 25, 26, 27, 34, 35 and 36, Township: 31 South, Range: 33 East; Sections: 5 and 6, Township: 32 South, Range: 34 East; Sections: 29, 30, 31 and 32, Township: 31 South, Range: 34 East; Sections: 1, 2 and3, Township: 32 South, Range: 33 East, known as Bass- Carlton Sod. If you wish to receive a copy of a Technical Staff Report (TSR) that provides the St. Johns River Water Management District (District) staffs analysis on the above-listed compliance report(s) and associated permit(s), please submit your request to: Director, Bureau of Regulatory Support, P.O. Box 1429, Palatka, FL 32178-1429. Once a TSR becomes available, you may also review it by going to the Permitting section of the Districts website at floridas water.com/permitting/index.html. To obtain information on how to find and view a TSR, visit https://permitting.sjrwmd.com/epermitting/html/EP_FAQs.html, and then follow the directions provided under "How to find a Technical Staff Report (TSR) or other application file documents." A person whose substantial interests are or may be affected has the right to request an administrative hearing by filing a written petition with the District. Pursuant to Chapter 28-106 and Rule 40C-1.1007, Florida Administrative Code (F.A.C.), the petition must be filed (received) either by delivery at the office of the District Clerk at District Headquarters, P. O. Box 1429, Palatka Florida 32178-1429 (4049 Reid St., Palatka, FL 32177) or by e-mail with the District Clerk at Clerk@sjrwmd.com, within twenty-one (21) days of newspaper publication of the notice of intended District decision (for those persons to whom the District does not mail or email actual notice). A petition for an administrative hearing is deemed filed upon receipt of the complete petition by the District Clerk at the District Headquarters in Palatka, Florida during the Districts regular business hours. The Districts regular business hours are 8 a.m. - 5 p.m., excluding weekends and District holidays. Petitions received by the District Clerk after the Districts regular business hours shall be deemed filed as of 8 a.m. on the next regular District business day. A petition must comply with Sections 120.54(5)(b)4. and 120.569(2)(c), Florida Statutes (F.S.), and Chapter 28-106, F.A.C. The Districts acceptance of petitions filed by e-mail is subject to certain conditions set forth in the Districts Statement of Agency Organization and Operation (issued pursuant to Rule 28-101.001, F.A.C.), which is available for viewing at floridaswater.com. The District will not accept a petition sent by facsimile (fax). Mediation may be available if you meet the conditions stated in the full Notice of Rights (see last paragraph). The right to an administrative hearing and the relevant procedures to be followed are governed by Chapter 120, F.S., Chapter 28-106, F.A.C., and Rule 40C-1.1007, F.A.C. Because the administrative hearing process is designed to formulate final agency action, the filing of a petition means the Districts final action may be different from the position taken by it in this notice. Failure to file a petition for an administrative hearing within the requisite time frame shall constitute a waiver of the right to an administrative hearing. (Rule 28-106.111, F.A.C.). If you wish to do so, please visit http://floridaswater.com/nor_intdec/ to read the complete Notice of Rights to determine any legal rights you may have concerning the Districts intended decision(s) on the compliance report(s) described above. You can also request the Notice of Rights by contacting the Director, Bureau of Regulatory Support, P. O. Box 1429, Palatka, FL 32178, tele. no. (386)329-4268. OSC1178998 3/17/2012 ~Apathy, TEDx lecture by Dave Meslin
    20. 20. Ad for Nike ~Apathy, TEDx lecture by Dave Meslin
    21. 21. Invitation for Public Comment ~Apathy, TEDx lecture by Dave Meslin
    22. 22. Sources– 7 PR Campaigns That Changed The World, blog: “PR, Films & Fantasies” (1/2/11)– Apathy, Dave Meslin (TEDx on YouTube)– Books That Shook the World, PBS.org– Century of the Self, Adam Curtis (2002)– Edward Bernays, Wikipedia (3/14/12)– Google Images