WEB 2.0
GOVERNMENT 2.0
Next generation websites
Zoe Laycock
Front of Mind

presenting
FRONT OF MIND

Spin?
Web 2.0
\"a popular (though ill-defined)
buzz word amongst certain technical and
marketing communities?\"
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What is Web 2.0?
• Business Model?
• Technology?
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Beyond the buzz…
Not about the how, but what.
– Read
– Write
– Execute
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Web 1.0 - first generation
Read
• Static websites
• Information driven
• Provider led
• One-directional communication
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Web 2.0 - next generation
Read - Write
“Significant evolution brought about by the community
and the nature of the web itself.”
• Dynamic, rich user experience
• Blurs traditional line between Web Apps and Rich Client Apps
• Harnesses the power of community
• Collective intelligence
• Takes usability to its ultimate level – user defined
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User Experience
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Technologies not new
Web 2.0 Poster Children
• RSS
• Blogs
• Wikis
1999 – RSS first introduced
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Google Mash-up’s
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Second Life – virtual communities
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Digg – user powered news content
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FaceBook
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Not just social networking
Collaborative & mobile working
• Basecamp
• Google docs
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Basecamp
Project collaboration, management, and task software.
• Project management
• Client/ project extranet
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Google Docs
Web based word processor
• Usual word processor features
• No need for large, memory/ processor intensive application
• Type into your browser
• Auto save every few seconds
• Share work easily
• Computer crash – no problem!
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Why should you care?
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Opportunities
• Self service
• Engagement
• Participation/ collaboration
• Take-up
E-DEMOCRACY
• Co-production of web content
• Public sector sets the framework
• Customers/ stakeholders define the experience
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Government 2.0
Examples hard to find
Public sector has been slower in its take up.
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L.B Redbridge
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L.B Redbridge – step 1 register
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L.B Redbridge
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L.B Redbridge
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L.B Redbridge
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L.B Redbridge - iMap
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Challenges:
• Broadband dependency
• Ajax – web development framework for creating rich internet
applications:
– Browser integration
– Response time
– Search engine optimisation
– Web analytics
– Reliance on JavaScript
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Exciting opportunities
To create websites that are:
• User centred
• Rich online experience
• Useful, usable, used
Web 2.0 represents a next generation approach to website provision
User centred
User defined
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Conclusion
Web 2.0
approach is the key to Take-up
Putting website users in the driving seat!
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Thank You!
Zoe Laycock
New Media Director
www.frontofmind.co.uk
Web That works!
FRONT OF MIND