MUSIC SURVEY RESULTS
The purpose of my market research is to collect statistics and information that I can use when
creati...
MUSIC SURVEY RESULTS
QUESTION FOUR

Uncut

VIBE

Mixmag

Billboard

The Rolling…

Kerrang

MOJO

NME

Q

8
7
6
5
4
3
2
1
0...
MUSIC SURVEY RESULTS
QUESTION SEVEN

What do you look for most
in a magazine?

This pie chart shows how the respondents
of...
MUSIC SURVEY RESULTS
QUESTION TEN

How often do you watch live
music?
I don't

Once a week
Once a month
Once every three
m...
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Zoe Smith Music Magazine Market Research Analysis

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Zoe Smith Music Magazine Market Research Analysis

  1. 1. MUSIC SURVEY RESULTS The purpose of my market research is to collect statistics and information that I can use when creating my music magazine. This research will help me to establish my target audience as well as influencing the style and content that I put into my magazine. I used a primary research method to collect information in the form of a survey. I sent this survey out via email to a number of participants. QUESTION ONE What is your gender? Male Female My results from this question show that just over 80% of my respondents were females, meaning the content I choose to include in my magazine, such as genres, may need to be slightly biased to a female audience. This means I may need to include articles on genres such as dance, pop and R&B, rather than more male dominating genres such as rock and rap. QUESTION TWO What is your age? 8 6 4 2 0 What is your age? The majority of my respondents were in the youngest two categories, suggesting that the target audience for my magazine will be teenagers and young adults. This could influence the style and contents of my magazine as I will aim to create a fresh, young vibe to attract the correct audience. QUESTION THREE What music genre do you prefer? Jazz Metal Rap Pop Rock R'n'B Indie/ Alternative Dance House The results from this question show how people are interested in lots of different genres of music. The two most popular genres turned out to be R’n’B and Indie. Other popular genres were pop, house, rap and rock. This mixture of results will influence my magazine as I will have to cater for fans of many different types of music.
  2. 2. MUSIC SURVEY RESULTS QUESTION FOUR Uncut VIBE Mixmag Billboard The Rolling… Kerrang MOJO NME Q 8 7 6 5 4 3 2 1 0 I don’t read… Which music magazines do you read? Which music magazines do you read? From this question I found that a large part of my respondents don’t read music magazines. This has helped me as I can try to include something new that other magazines don’t feature to try and attract a larger audience. The respondents that did read magazines favoured Q, NME and Billboard. I can use these magazines for inspiration for my own magazine. QUESTION FIVE Where do you most often listen to music? Radio Television Internet This question showed how MP3 players/ IPod’s are the most popular way that my respondents listen to music, followed by the internet. In my magazine I will include information about the download of singles and internet sites/apps such as 8tracks, rather than including information about television or radio channels. MP3/ Ipod QUESTION SIX How much would you be willing to pay for a music magazine? 6 5 4 How much would you be willing to pay for a music magazine? 3 2 1 0 £0-£1.99 £2-£2.99 £3-£3.99 £4+ The results for this question show how my respondents are more likely to pay up to around £2.99 for a music magazine. These results are important as I can now plan to make the price of my magazine affordable for my respondents, making it as suitable for my target audience as possible.
  3. 3. MUSIC SURVEY RESULTS QUESTION SEVEN What do you look for most in a magazine? This pie chart shows how the respondents of my survey look for latest news, interviews and posters in magazines more than they look for other features such as competitions. In my magazine I would make sure I include as many as the popular features as possible and include less of the features that weren’t as popular in my survey. Posters Competitions Latest News Interviews QUESTION EIGHT Where do you find out about new music? Magazines Television Radio Internet Friends The results on this question show how there are many popular ways that my respondents find out about new music. The internet was the most popular option, followed by the television and friends. In my music magazine I would include new music that I have found from all these options, favouring the most popular options. QUESTION NINE Where do you find out about artist information/tour details? 9 8 7 6 5 4 3 2 1 0 Where do you find out about artist information/tour details? My respondents find out details on tour dates/information on artists through mostly social networking websites, such as Facebook and Twitter as you can like or follow an artist page. In my magazine I would include information and tour details so my target audience have new ways of finding out this information.
  4. 4. MUSIC SURVEY RESULTS QUESTION TEN How often do you watch live music? I don't Once a week Once a month Once every three months Once every six months Once a year These results show how most of my respondents watch live music around every 6 months. This may be because artist tours can be expensive. In my magazine I would include details on popular artists who are performing live and then include details on up and coming artists who may be touring/performing for a lesser price.

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