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Cbs jan '12
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Cbs jan '12

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Transcript

  • 1. CBS Outdoor 23 januari 2012 1
  • 2. Agenda doelstelling IJsfontein stappen gemaakt huidige status extra vraag next steps 1
  • 3. Over IJsfontein 45 professionals Ontwerpers, animatoren, technici, marketeers.... Specialist in interactieve communicatie producties serious gaming interactieve communicatie Kids & Jongeren interactieve ruimtes
  • 4. “ Playful solutions, Serious communication” avant le lettre
  • 5. Speelkoffer CliniClowns
  • 6. GM collector Groninger Museum 5
  • 7. GM collector Groninger Museum 6
  • 8. GM collector Groninger Museum 7
  • 9. TV & gaming
  • 10. Tell me and I will forget Show me and I will remember Involve me and I will learn Benjamin Franklin
  • 11.  
  • 12. 72%
  • 13. GameWise op basis van model van Jeroen van Mastrigt 1. effective implementation social interaction visual style game rules
  • 14. Level 1 Level 2 Level 3 Level 4 Level ..... Playtime possibility Easy to Learn Hard to Master
  • 15. challenge skills frustration boredom Game Flow Mihaly Csikszentmihalyi
  • 16. Level 1 Level 2 Level 3 Level 4 Level ..... Game Flow reflection reflection reflection reflection why can’t i win frustration boredom
  • 17. do it to believe it
  • 18.  
  • 19. Can you fix it?
  • 20. supply chain game
  • 21. Scotch & Soda / analyse en advies
  • 22. Kernwaarden
  • 23. Gamemification
  • 24. De CBS Outdoor vraag promotie buitenreclame laagdrempelig toegang tot BRO gegevens powered by CBS Outdoor
  • 25. Verdieping sales sales sales sales contact met gebruikers van de site levert database van bezoekers
  • 26. Doelgroep Mediaplanner Reclamebureau’s Adverteerders Creatieven (optioneel)
  • 27. Voorbeelden en gedachtenrichting
  • 28. Text Data
  • 29. Presenteren
  • 30. Kennis delen
  • 31. Ontvanger betrekken
  • 32. Buitenreclame bereiksonderzoek CBS outdoor
  • 33. Buitenreclame bereiksonderzoek CBS outdoor
  • 34. Buitenreclame bereiksonderzoek CBS outdoor
  • 35. Infographics Kaarten Game
  • 36. Netwerk Doelgroep Budget Affiche optimalisering (optie)
  • 37. Nieuws: - updates (locatie - concessie - uitbreiding tool -......... et cetera
  • 38. Game: “ involve them and they will learn” - fun - kennis -adviestool
  • 39. Plan van Aapak - analysefase - realisatiefase - implementatie -vervolg: uitbreidingen
  • 40. En dan nog dit: -presenteren met de iPad
  • 41. Vragen? Next steps....

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