What is                                <br />LinkedIn is a business-oriented social networking<br />LinkedIn is the world’...
Why Should You Join <br />Finding people within your niche and being found.<br />Acquire and share expertise<br />Career G...
Steps To A Successful Profile<br />Include keywords in your summary profile<br />Bullet point key areas and expertise<br /...
Create a                  Group<br />“Reach and Engage with Potential Customers”<br />Your name is important<br />Create a...
Building Your Group Followers<br /><ul><li>Invite all  your connections on LinkedIn
Promote your group on your website, blog, email newsletter and social media networks
Invite key experts to join and engage
Invite connections from similar groups to your group
Include your group in all your marketing tools and email signatures</li></li></ul><li>How to manage your LinkedIn group<br...
                   Answers<br />Earn Your Expertise on LinkedIn Answers!!!<br />Find questions in the areas you knowBrowse...
DirectAds<br /><ul><li>Launch campaign in minutes and target a large audience
Target a specific audience – your niche
Control how much you spend</li></li></ul><li>Reading List                        <br />Find out what other people in your ...
Events Application<br />Create a LinkedIn Event<br />Once created it will be visuable by all linkedin members<br />Make it...
Take it one step further?<br />Link your blog (wordpress) to LinkedIn<br />Blog posts seen on your profile<br />When uploa...
WOULD YOU LIKE A LIST STRAIGHT AWAY?<br />
OPENNETWORKER.COM<br />
What is OpenNetworker?<br />THE secret of how to build larger, more diverse, and more valuable networks on the world's top...
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Learn how to master LinkedIn

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http://www.zoecairns.com

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Transcript of "Learn how to master LinkedIn"

  1. 1. What is <br />LinkedIn is a business-oriented social networking<br />LinkedIn is the world’s largest professional network with over 75 million members and growing<br />LinkedIn strengthens and extends your existing network of trusted contacts.<br />LinkedIn is the place to find and be found<br />
  2. 2. Why Should You Join <br />Finding people within your niche and being found.<br />Acquire and share expertise<br />Career Growth<br />Networking<br />Connections and Relationships<br />
  3. 3. Steps To A Successful Profile<br />Include keywords in your summary profile<br />Bullet point key areas and expertise<br />List all previous job roles and experience<br />Request recommendations<br />Share your news and update your status regular<br />Link your profile to twitter<br />
  4. 4. Create a Group<br />“Reach and Engage with Potential Customers”<br />Your name is important<br />Create a group for your industry not your company<br />Design the logo to fit the standard logo size<br />Create a custom webpage<br />Display in the Groups Directory<br />
  5. 5. Building Your Group Followers<br /><ul><li>Invite all your connections on LinkedIn
  6. 6. Promote your group on your website, blog, email newsletter and social media networks
  7. 7. Invite key experts to join and engage
  8. 8. Invite connections from similar groups to your group
  9. 9. Include your group in all your marketing tools and email signatures</li></li></ul><li>How to manage your LinkedIn group<br />Add discussions and news<br />Featured discussions of important content and offers<br />Send announcements<br />RSS Feed<br />LinkedIn Analytics<br />
  10. 10. Answers<br />Earn Your Expertise on LinkedIn Answers!!!<br />Find questions in the areas you knowBrowse questions to find categories familiar to you <br />Answer those questionsRemember, private answers won’t help you earn expertise <br />Every time the questioner picks your answer best, you gain a point of expertiseThe more points of expertise, the higher you appear on lists of experts <br />“Source; LinkedIn Corporation”<br />
  11. 11. DirectAds<br /><ul><li>Launch campaign in minutes and target a large audience
  12. 12. Target a specific audience – your niche
  13. 13. Control how much you spend</li></li></ul><li>Reading List <br />Find out what other people in your industry are reading.<br />
  14. 14. Events Application<br />Create a LinkedIn Event<br />Once created it will be visuable by all linkedin members<br />Make it a virtual event<br />Share the event with connections and promote to linkedin groups<br />
  15. 15. Take it one step further?<br />Link your blog (wordpress) to LinkedIn<br />Blog posts seen on your profile<br />When uploading a post it will stream through and become visable on your status<br />Time efficient<br />More people reading your posts<br />
  16. 16.
  17. 17. WOULD YOU LIKE A LIST STRAIGHT AWAY?<br />
  18. 18. OPENNETWORKER.COM<br />
  19. 19. What is OpenNetworker?<br />THE secret of how to build larger, more diverse, and more valuable networks on the world's top social networking sites<br />
  20. 20. LinkedIn - OpenNetworker<br />
  21. 21. LinkedIn - OpenNetworker<br />659 Invitations<br />
  22. 22. LinkedIn Profile - OpenNetworker<br />
  23. 23. Mentoring<br />121 Online Mentoring<br />121 Intensive Mentoring<br />Workshops<br />Company training<br />Online Video Tutorials<br />Visit www.zoecairns.com for more details<br />

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