Business Model Canvas    Denver Startup Week
Ryan Martens               @RallyOn
Social	  MISSION
A	  founda-on	  for	  the	  mobilize	  ci-zen	  engineers	  around	  the	  globe	  with	  our	  employees,	  customers	  a...
Zach Nies@zachnies
h;p://www.flickr.com/photos/isaacmao/380257543	  
Market research               Product definition            Product requirements                    Detailed plan         ...
Market research               Product definition            Product requirements                    Detailed plan         ...
Market research               Product definition            Product requirements                    Detailed plan         ...
Market research               Product definition            Product requirements                    Detailed plan         ...
Market research               Product definition            Product requirements                    Detailed plan         ...
Market research               Product definition            Product requirements                    Detailed plan         ...
Market research               Product definition            Product requirements                    Detailed plan         ...
HOW MANY GUESSES?
FIRST CONTACT WITHPOTENTIAL CUSTOMERS
h;p://www.flickr.com/photos/oregondot/4132135156	  
Create a plan topredict the future              h;p://www.flickr.com/photos/isaacmao/380257543	  
Why doesn’tthis work?
Need to create   an environmentto discover the future
Increase yourodds of success
Discover the future                  Vision	  &	                    Empathy	                                              ...
Explore     Execute          h;p://www.slideshare.net/sblank/the-­‐startup-­‐owners-­‐manual-­‐sxsw-­‐11954724	  
h;p://www.slideshare.net/sblank/the-­‐startup-­‐owners-­‐manual-­‐sxsw-­‐11954724	  
h;p://www.slideshare.net/sblank/the-­‐startup-­‐owners-­‐manual-­‐sxsw-­‐11954724	  
h;p://www.slideshare.net/sblank/the-­‐startup-­‐owners-­‐manual-­‐sxsw-­‐11954724	  
TAKE EACH MAJOR GUESS
RUN AN EXPERIMENT
h;p://www.youtube.com/watch?v=Iyjs3zeoSrM	  
Lean StartupCustomer Development
Business Model
1  4 3 9 2   8   5  7     6
Example – iPod
+                     Margin & Profit                                                         Walkman for                 ...
Lean Canvas              h;p://www.flickr.com/photos/rkeefer/164636147	  
1  4 3 9 2   8   5  7     6
Day     Month   Year                                                                                                      ...
Create   an environmentto discover the future
Don’t squander  your time
buildingthe wrong business
Do what you love
Love what you do
h;p://www.flickr.com/photos/seelensturm/3776740465	  
h;p://www.flickr.com/photos/fla;op341/224597838	  
@zachnies     @RallyOn#DenverStartupWeek
Business Model Canvas
Business Model Canvas
Business Model Canvas
Business Model Canvas
Business Model Canvas
Business Model Canvas
Business Model Canvas
Business Model Canvas
Business Model Canvas
Business Model Canvas
Business Model Canvas
Business Model Canvas
Business Model Canvas
Business Model Canvas
Business Model Canvas
Business Model Canvas
Business Model Canvas
Business Model Canvas
Business Model Canvas
Business Model Canvas
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Business Model Canvas

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Business Model Canvas Class is an introduction to using the canvas to explore, design and analyze your business without the overhead of writing a business plan.
The canvas can help new startups highlight and work through their assumptions in a focused manner.
This talk follows on our Wednesday talk on Think Like and Agilist/Lean Startup, but it does not require you to attend that course.

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Business Model Canvas

  1. 1. Business Model Canvas Denver Startup Week
  2. 2. Ryan Martens @RallyOn
  3. 3. Social  MISSION
  4. 4. A  founda-on  for  the  mobilize  ci-zen  engineers  around  the  globe  with  our  employees,  customers  and  partners  
  5. 5. Zach Nies@zachnies
  6. 6. h;p://www.flickr.com/photos/isaacmao/380257543  
  7. 7. Market research Product definition Product requirements Detailed plan Alpha release Beta release Final releaseFIRST CONTACT WITH CUSTOMERS
  8. 8. Market research Product definition Product requirements Detailed plan Alpha release Beta release Final releaseFIRST CONTACT WITH CUSTOMERS
  9. 9. Market research Product definition Product requirements Detailed plan Alpha release Beta release Final releaseFIRST CONTACT WITH CUSTOMERS
  10. 10. Market research Product definition Product requirements Detailed plan Alpha release Beta release Final releaseFIRST CONTACT WITH CUSTOMERS
  11. 11. Market research Product definition Product requirements Detailed plan Alpha release Beta release Final releaseFIRST CONTACT WITH CUSTOMERS
  12. 12. Market research Product definition Product requirements Detailed plan Alpha release Beta release Final releaseFIRST CONTACT WITH CUSTOMERS
  13. 13. Market research Product definition Product requirements Detailed plan Alpha release Beta release Final releaseFIRST CONTACT WITH CUSTOMERS
  14. 14. HOW MANY GUESSES?
  15. 15. FIRST CONTACT WITHPOTENTIAL CUSTOMERS
  16. 16. h;p://www.flickr.com/photos/oregondot/4132135156  
  17. 17. Create a plan topredict the future h;p://www.flickr.com/photos/isaacmao/380257543  
  18. 18. Why doesn’tthis work?
  19. 19. Need to create an environmentto discover the future
  20. 20. Increase yourodds of success
  21. 21. Discover the future Vision  &   Empathy   Culture Business  Model   Frame Frame Frame Frame Build & Ship Build & Ship Build & Ship Build & ShipLearn Learn Learn Learn Test & Measure Test & Measure Test & Measure Test & Measure
  22. 22. Explore Execute h;p://www.slideshare.net/sblank/the-­‐startup-­‐owners-­‐manual-­‐sxsw-­‐11954724  
  23. 23. h;p://www.slideshare.net/sblank/the-­‐startup-­‐owners-­‐manual-­‐sxsw-­‐11954724  
  24. 24. h;p://www.slideshare.net/sblank/the-­‐startup-­‐owners-­‐manual-­‐sxsw-­‐11954724  
  25. 25. h;p://www.slideshare.net/sblank/the-­‐startup-­‐owners-­‐manual-­‐sxsw-­‐11954724  
  26. 26. TAKE EACH MAJOR GUESS
  27. 27. RUN AN EXPERIMENT
  28. 28. h;p://www.youtube.com/watch?v=Iyjs3zeoSrM  
  29. 29. Lean StartupCustomer Development
  30. 30. Business Model
  31. 31. 1 4 3 9 2 8 5 7 6
  32. 32. Example – iPod
  33. 33. + Margin & Profit Walkman for the digital age Design, Manufacturing, Marketing, Supporth;p://www.flickr.com/photos/mrmonochrome/93535053   h;p://www.flickr.com/photos/75001512@N00/4683351383  
  34. 34. Lean Canvas h;p://www.flickr.com/photos/rkeefer/164636147  
  35. 35. 1 4 3 9 2 8 5 7 6
  36. 36. Day Month Year No.Who are our Key Partners? What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value?Who are our key suppliers? Our Distribution Channels? Which one of our customer’s problems are we helping to solve? Segments expect us to establish and maintain with them? Who are our most important customers?Which Key Resources are we acquiring from partners? Customer Relationships? What bundles of products and services are we offering to each Customer Segment? Which ones have we established?Which Key Activities do partners perform? Revenue streams? Which customer needs are we satisfying? How are they integrated with the rest of our business model? How costly are they? What Key Resources do our Value Propositions require? Through which Channels do our Customer Segments Our Distribution Channels? Customer Relationships? want to be reached? Revenue Streams? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines?What are the most important costs inherent in our business model? For what value are our customers really willing to pay?Which Key Resources are most expensive? For what do they currently pay?Which Key Activities are most expensive? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
  37. 37. Create an environmentto discover the future
  38. 38. Don’t squander your time
  39. 39. buildingthe wrong business
  40. 40. Do what you love
  41. 41. Love what you do
  42. 42. h;p://www.flickr.com/photos/seelensturm/3776740465  
  43. 43. h;p://www.flickr.com/photos/fla;op341/224597838  
  44. 44. @zachnies @RallyOn#DenverStartupWeek

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