Pardot:Tags & GoodData  Zach Bailey, VP Prod
Agenda• Intro• Tags• GoodData• Q&A• Open Discussion -  Non-email uses of Pardot
Who is this guy?Joined Pardot Jan 1Product ManagerReach out:   @znbailey   linkedin.com/in/znbailey   zach.bailey@pardot.com
Tags!• Tags, tags everywhere!• Super lightweight• Flexible, user-driven  taxonomy• Better than folders
Tags in Pardot• Every “asset” is tag-able• Tag filtering on tables
Tags in Pardot• All tagged  assets• Lots of ways  to tag  prospects• Tags vs Lists?
Tags Demo
Reporting• Marketing - from art  to science• “Show me the  money!!!”• Preaching to the choir
Why GoodData?•   100% dedicated to    awesome reporting•   Great API, very flexible    report building•   BUT not a substi...
What’s available?•   The basics:    prospects,    opportunities,    activities, tags•   Coming soon: custom    fields, sin...
GoodData Use Cases•   Dashboards, KPIs,    Strategic Metrics                        The things these                      ...
GoodData Use Cases•   Graphs Galore    Tables, Lines, Bars, Funnels, Pies, Oh my!•   Drill-down by timeframe    Year → Qua...
Opps by Quarter
Opps by Month
Opps by Week/Day
GoodData Demo
Q&A
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Pardot: Tags & GoodData

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Pardot: Tags & GoodData

  1. 1. Pardot:Tags & GoodData Zach Bailey, VP Prod
  2. 2. Agenda• Intro• Tags• GoodData• Q&A• Open Discussion - Non-email uses of Pardot
  3. 3. Who is this guy?Joined Pardot Jan 1Product ManagerReach out: @znbailey linkedin.com/in/znbailey zach.bailey@pardot.com
  4. 4. Tags!• Tags, tags everywhere!• Super lightweight• Flexible, user-driven taxonomy• Better than folders
  5. 5. Tags in Pardot• Every “asset” is tag-able• Tag filtering on tables
  6. 6. Tags in Pardot• All tagged assets• Lots of ways to tag prospects• Tags vs Lists?
  7. 7. Tags Demo
  8. 8. Reporting• Marketing - from art to science• “Show me the money!!!”• Preaching to the choir
  9. 9. Why GoodData?• 100% dedicated to awesome reporting• Great API, very flexible report building• BUT not a substitute for good, basic reporting in Pardot
  10. 10. What’s available?• The basics: prospects, opportunities, activities, tags• Coming soon: custom fields, single sign-on• Paid version - Q3 #WTF
  11. 11. GoodData Use Cases• Dashboards, KPIs, Strategic Metrics The things these folks care about
  12. 12. GoodData Use Cases• Graphs Galore Tables, Lines, Bars, Funnels, Pies, Oh my!• Drill-down by timeframe Year → Quarter → Month → Week → Day The things these folks care about
  13. 13. Opps by Quarter
  14. 14. Opps by Month
  15. 15. Opps by Week/Day
  16. 16. GoodData Demo
  17. 17. Q&A

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