Pardot: Tags & GoodData

•

0 likes•543 views

Zach Bailey

Technology

Agenda

• Intro
• Tags
• GoodData
• Q&A
• Open Discussion -
Non-email uses of Pardot

Who is this guy?
Joined Pardot Jan 1
Product Manager
Reach out:
@znbailey
linkedin.com/in/znbailey
zach.bailey@pardot.com

Tags!
• Tags, tags everywhere!
• Super lightweight
• Flexible, user-driven
taxonomy
• Better than folders

Tags in Pardot

• Every “asset” is tag-able

• Tag filtering on tables

Tags in Pardot

• All tagged
assets
• Lots of ways
to tag
prospects
• Tags vs Lists?

Reporting

• Marketing - from art
to science
• “Show me the
money!!!”
• Preaching to the choir

Why GoodData?
• 100% dedicated to
awesome reporting

• Great API, very flexible
report building

• BUT not a substitute for
good, basic reporting in
Pardot

What’s available?
• The basics:
prospects,
opportunities,
activities, tags

• Coming soon: custom
fields, single sign-on

• Paid version - Q3 #WTF

GoodData Use Cases
• Dashboards, KPIs,
Strategic Metrics

The things these
folks care about

GoodData Use Cases
• Graphs Galore

Tables, Lines, Bars, Funnels, Pies, Oh my!

• Drill-down by timeframe
Year → Quarter → Month → Week → Day
The things these
folks care about

Similar to Pardot: Tags & GoodData

Open Data Startups. Heri Rakotomalala, @heriTrudat

Business Intelligence Barista: What DataViz Tool to Use, and When?Jen Stirrup

CONTENT LICENSING - Assessing what you can sellEd Keating

Data Science at UCSB Information MeetingJason Freeberg

Project Management 101 - Wordcamp TO 05112011Liesl Barrell

Wireframes: Choose the Right Tool for the JobCatharine Robertson

10 Easy Ways to Take Your Website from Good to GreatChris Sietsema

Digital Futures: Five Digital Trends for 2013 - David CrawfordBranded3

7 Stages to a Total Online PresenceDuct Tape Marketing

PM career conversation_v3SupportGCI

Get more Visual PowerBerkovich Consulting

InfoVision_PM101_RPadakiRavi Padaki

Metrics Analysis for GLAMsmlascarides

The Magic of Marketing MetricsPardot

Untangling spring week2Derek Jacoby

Agile Marketing - Save Your SanityPardot

12 Things to do Before Your Company Dies : Conversion Conference London - Oct...Craig Sullivan

iPhone game development - Joash Cheejasonong

Warming Up to AnalyticsLewandog, Inc,

Similar to Pardot: Tags & GoodData (20)

Open Data Startups. Heri Rakotomalala, @heri

Business Intelligence Barista: What DataViz Tool to Use, and When?

CONTENT LICENSING - Assessing what you can sell

Data Science at UCSB Information Meeting

Project Management 101 - Wordcamp TO 05112011

Wireframes: Choose the Right Tool for the Job

10 Easy Ways to Take Your Website from Good to Great

Digital Futures: Five Digital Trends for 2013 - David Crawford

7 Stages to a Total Online Presence

PM career conversation_v3

Get more Visual Power

InfoVision_PM101_RPadaki

Metrics Analysis for GLAMs

The Magic of Marketing Metrics

Untangling spring week2

Agile Marketing - Save Your Sanity

12 Things to do Before Your Company Dies : Conversion Conference London - Oct...

iPhone game development - Joash Chee

Warming Up to Analytics

Recently uploaded

How AI, OpenAI, and ChatGPT impact business and software.Curtis Poe

Connecting the Dots for Information Discovery.pdfNeo4j

Top 10 Hubspot Development Companies in 2024TopCSSGallery

Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxLoriGlavin3

Generative AI - Gitex v1Generative AI - Gitex v1.pptxfnnc6jmgwh

React Native vs Ionic - The Best Mobile App FrameworkPixlogix Infotech

Testing tools and AI - ideas what to try with some tool examplesKari Kakkonen

Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxLoriGlavin3

Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...Alkin Tezuysal

UiPath Community: Communication Mining from Zero to HeroUiPathCommunity

The Ultimate Guide to Choosing WordPress Pros and ConsPixlogix Infotech

Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...Nikki Chapple

Potential of AI (Generative AI) in Business: Learnings and InsightsRavi Sanghani

Zeshan Sattar- Assessing the skill requirements and industry expectations for...itnewsafrica

A Framework for Development in the AI AgeCprime

A Deep Dive on Passkeys: FIDO Paris Seminar.pptxLoriGlavin3

2024 April Patch TuesdayIvanti

Time Series Foundation Models - current state and future directionsNathaniel Shimoni

How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesThousandEyes

The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxLoriGlavin3

Recently uploaded (20)

How AI, OpenAI, and ChatGPT impact business and software.

Connecting the Dots for Information Discovery.pdf

Top 10 Hubspot Development Companies in 2024

Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx

Generative AI - Gitex v1Generative AI - Gitex v1.pptx

React Native vs Ionic - The Best Mobile App Framework

Testing tools and AI - ideas what to try with some tool examples

Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx

Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...

UiPath Community: Communication Mining from Zero to Hero

The Ultimate Guide to Choosing WordPress Pros and Cons

Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...

Potential of AI (Generative AI) in Business: Learnings and Insights

Zeshan Sattar- Assessing the skill requirements and industry expectations for...

A Framework for Development in the AI Age

A Deep Dive on Passkeys: FIDO Paris Seminar.pptx

2024 April Patch Tuesday

Time Series Foundation Models - current state and future directions

How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes

The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx

Pardot: Tags & GoodData

1. Pardot: Tags & GoodData Zach Bailey, VP Prod

2. Agenda • Intro • Tags • GoodData • Q&A • Open Discussion - Non-email uses of Pardot

3. Who is this guy? Joined Pardot Jan 1 Product Manager Reach out: @znbailey linkedin.com/in/znbailey zach.bailey@pardot.com

4. Tags! • Tags, tags everywhere! • Super lightweight • Flexible, user-driven taxonomy • Better than folders

5. Tags in Pardot • Every “asset” is tag-able • Tag filtering on tables

6. Tags in Pardot • All tagged assets • Lots of ways to tag prospects • Tags vs Lists?

7. Tags Demo

8. Reporting • Marketing - from art to science • “Show me the money!!!” • Preaching to the choir

9. Why GoodData? • 100% dedicated to awesome reporting • Great API, very flexible report building • BUT not a substitute for good, basic reporting in Pardot

10. What’s available? • The basics: prospects, opportunities, activities, tags • Coming soon: custom fields, single sign-on • Paid version - Q3 #WTF

11. GoodData Use Cases • Dashboards, KPIs, Strategic Metrics The things these folks care about

12. GoodData Use Cases • Graphs Galore Tables, Lines, Bars, Funnels, Pies, Oh my! • Drill-down by timeframe Year → Quarter → Month → Week → Day The things these folks care about

13. Opps by Quarter

14. Opps by Month

15. Opps by Week/Day

16. GoodData Demo

17. Q&A

Pardot: Tags & GoodData

Recommended

Recommended

More Related Content

Similar to Pardot: Tags & GoodData

Similar to Pardot: Tags & GoodData (20)

Recently uploaded

Recently uploaded (20)

Pardot: Tags & GoodData