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Infotainment System Trend Tracking

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  • List of target markets accompanied by a rationale, as well as suggested strategies and tactic to penetrate each segmented niche
  • Transcript

    • 1. Infotainment Innovation
      The Next Generation of Car Technologies
    • 2. Team
      JacklineAnkomah
      Alexander Bergen
      Hussein Kassam
      Zubaida Mustafa
      TseringTanzin
      Nader Mahmoudi
    • 3. Agenda
      Situational Analysis 
      Key Players
      Target Market
      Future Trend
      Future Trend
      Marketing Benefits
      Now
      10+ years
      5 years
    • 4. What is an in-car infotainment system?
    • 5. Situational Analysis
    • 6. Situational Analysis
    • 7. Situational Analysis
    • 8. Key Players
    • 9. Key players
      Sync
      Voice Recognition
      10000 voice command
      LCD Screen
      Audible text messages
      USB & iPod connection
      Emergency Automatic Calling
    • 10. Key players
      Connect Drive
      Online tracking
      Teleservices
      Hands-free
      MP3 connectivity
      Internet connectivity
      Internet radio
    • 11. Key players
      IQON (concept)
      8-inch touchscreen
      Audio streaming
      Saab IQON store Apps
      3rd Party software development
      500 hardware sensors
    • 12. Key players
      My Link
      Voice Recognition
      Navigation
      Hands-Free
      Pandora Internet-Radio
      MP3 connectivity
      USB connect
    • 13. Key players
      ENTUNE
      Internet tethering
      Voice recognition
      Touch screen
      Apps
      Safety Telematics
      Microsoft Embedded
    • 14. Key players
      Windows Embedded
      Leading provider of Infotainment
      Customized user interface
      Tell Me speech technology
      MP3 connectivity
    • 15. Key players
      Android
      Android Apps Store
      Mobile Android template
      3rd party software
      Evolving product cycle
      Open innovation strategy
    • 16. Key players
      QNX
      Music playback
      Navigation system
      Social media
      Internet connectivity
      Apps store
    • 17. Millennials (25 -35 yrs old)
      Large volume entering market
      Digital Natives
      Internet
      Multi-media
      Social media
      Increased productivity
      Safety Concerns
      http://www.avclub.com/articles/mtv-will-make-sad-millennials-
      feel-all-better,52319/
      So what?
    • 18. so what ?
      Convergence Technology
      Integration of PC, cellphone , TV, MP3 player, and vehicle
    • 19. Target Market
    • 20. 45-55
      Early BoomersFast paced industries
      No dead zone
      Productivity
      Business oriented
      25 - 34
      Gen Y
      Tech Savvy
      Male
      Early adopters
      40% market
      67% male
      Internet User
      35-45
      Gen X
      Suburban families
      More drivers
      High buying power
      Entertainment & safety
      Target Market
    • 21. 1 - 5 years Trend
    • 22. 1 - 5 years Trend
      3 Tier System
      Hardware
      Operating System
      Apps/ 3rd party software
      {
    • 23. 1 - 5 years Trend
      Hardware
      Voice Recognition
      Internet Connection
      Touch Screen
      Light sensor
      Integrated camera
      Fuel and speed monitoring
      GPS
    • 24. 1 - 5 years Trend
      Operating System
      Android, Microsoft Windows (WEA), RIM (QNX)
      Apps / 3rd party software 
      Video Conference
      Social Media
      Car diagnostic app
      Customized interface 
      Email and SMS
      Connect2Car
    • 25. Video
    • 26. 1 - 5 years Trend
      Hindrances
      Safety concerns 
      Distraction
      Voice recognition and accuracy
    • 27. Future trends
      10+ years Trend
    • 28. 10+ years Trend
      Intelligent Consoles
      Smart Consoles
      Vehicle
      Now
      10+ years
      5 years
    • 29. Watson!
      The Future is Artificial Intelligent Consoles
    • 30. Video
    • 31. 10+ years Trend Watson
      Applications
      No pre-programmed demands
      Interprets natural language
      Personal assistant
      Embedded NFC chips
      New apps concept
      Increased productivity
    • 32. 10+ years Trend Watson
      Potential Hindrances
      Size
      Power consumption
      Privacy issues
      Distraction
    • 33. Marketing Benefits
      Location based marketing
      Enhanced Direct Marketing
      Online shopping for passengers
    • 34. It has started
    • 35. It has started
    • 36. It has started
    • 37. Summary
      Evolution of cars
      Cars no longer a dead zone
      Standardized smart consoles within 5 yrs 
      Artificial Intelligent cars
      Millennials prime target market
      Market & utilize new technology
    • 38. Thank you
    • 39. appendix
    • 40. Situational Analysis Summary
    • 41. Key Players
    • 42. Target Market
    • 43. References
      Population:
      1. Nicoletta, John. "Driving Characteristics of the Young and Aging Population." Statistics Canada. Web. 25 Mar. 2011. http://dsp-psd.pwgsc.gc.ca/Collection/Statcan/53F0007X/53F0007XIE.pdf.
      2. Jackson, Brian. "Next Stop for Tech Ubiquity – Your Car « IT Business Blogs Canada - Leadership." IT Business Blogs Canada - Business Advantage through Technology. 16 Mar. 2011. Web. 25 Mar. 2011. http://blogs.itbusiness.ca/2011/03/next-stop-for-tech-ubiquity-your-car/
      3. Hills, Jennifer. "GLOBE AND MAIL | Men vs. Women: Who's the Better Driver?" Canadian News Wire. 29 July 2010. Web. 25 Mar. 2011. <http://www.newswire.ca/en/releases/archive/July2010/29/c7104.html>.
      Buying Power:
      1 "Telematics and Generation Y: Making the Car an IPhone on Wheels." Telematicsupdate.com | Telematics News, Analysis & Events. 8 Mar. 2011. Web. 03 Apr. 2011. <http://social.telematicsupdate.com/industry-insight/telematics-and-generation-y-making-car-iphone-wheels-0>.
      2. Tippin, Chilton. "Telematics: When Smartphones and Cars Merge." Signal News. 28 Feb. 2011. Web. 24 Mar. 2011. <http://signalnews.com/telematics-when-smartphones-cars-collide209>.
      3. "Detnews.com | This Article Is No Longer Available Online | Detnews.com | The Detroit News." The Detroit News | Detnews.com | Thursday, March 24, 2011 | News, Sports, Features, Blogs, Photos and Forums from Detroit and Michigan. Web. 24 Mar. 2011. <http://detnews.com/article/20110113/AUTO04/101130328/1148/rss25>.
      4. Tippin, Chilton. "Telematics: When Smartphones and Cars Merge." Signal News. 28 Feb. 2011. Web. 24 Mar. 2011. <http://signalnews.com/telematics-when-smartphones-cars-collide209>.
      Lifestyle Choices:
      1.Palmen, Nick. "Designing Infotainment Systems For the Connected Generation." Harman. Web. 25 Mar. 2011. http://www.harman.com/automotive/Documents/downloads/press/Harman%20editorial.pdf.
      2. Tippin, Chilton. "Telematics: When Smartphones and Cars Merge." Signal News. 28 Feb. 2011. Web. 24 Mar. 2011. http://signalnews.com/telematics-when-smartphones-cars-collide209.
      3. "Global Mobile Statistics 2011: All Quality Mobile Marketing Research, Mobile Web Stats, Subscribers, Ad Revenue, Usage, Trends… | MobiThinking." Home | MobiThinking. Feb. 2011. Web. 25 Mar. 2011. http://mobithinking.com/stats-corner/global-mobile-statistics-2011-all-quality-mobile-marketing-research-mobile-web-stats-su.
    • 44. References
      Lifestyle Choices (continued):
      4."Experts Talk about Car Infotainment System Design and Market Analysis." Electronics-tech.com. 12 Feb. 2010. Web. 25 Mar. 2011. http://electronics-tech.com/experts-talk-about-car-infotainment-system-design-and-market-analysis/.
      5. Palmen, Nick. "Designing Infotainment Systems For the Connected Generation." Harman. Web. 25 Mar. 2011. http://www.harman.com/automotive/Documents/downloads/press/Harman%20editorial.pdf.
      6. "Experts Talk about Car Infotainment System Design and Market Analysis." Electronics-tech.com. 12 Feb. 2010. Web. 25 Mar. 2011. http://electronics-tech.com/experts-talk-about-car-infotainment-system-design-and-market-analysis/.
      7."In-Vehicle Infotainment Systems Must Offer a Connected Multimedia Experience by In-Stat in Navigation, Technology, Telematics." Market Research Reports - Business Market Research Reports & Industry Analysis. Web. 25 Mar. 2011. <http://www.marketresearch.com/product/display.asp?productid=6168567>.
      Needs :
      1. "Experts Talk about Car Infotainment System Design and Market Analysis." Electronics-tech.com. 12 Feb. 2010. Web. 25 Mar. 2011. http://electronics-tech.com/experts-talk-about-car-infotainment-system-design-and-market-analysis/.
      2."In-Vehicle Infotainment Systems Must Offer a Connected Multimedia Experience by In-Stat in Navigation, Technology, Telematics." Market Research Reports - Business Market Research Reports & Industry Analysis. Web. 25 Mar. 2011. http://www.marketresearch.com/product/display.asp?productid=6168567
      3. Schwartzkoff, Louise. "Roads Less Travelled | Young People | Cars | Marketing." Car News & Reviews | Drive. 18 Feb. 2011. Web. 25 Mar. 2011. http://theage.drive.com.au/motor-news/car-makers-fight-to-win-back-young-drivers-20110217-1ax9g.html.
      4. Malloy, Gerry. "Canadian Auto Dealer - Changing Demographics Will Hurt Auto Sales | Features | Sales & Marketing." Canadian Auto Dealer - Home. 2 Mar. 2010. Web. 25 Mar. 2011. <http://www.canadianautodealer.ca/Sales-Marketing/Features/changing-demographics-will-hurt-auto-sales.html>.
      5. Schwartzkoff, Louise. "Roads Less Travelled | Young People | Cars | Marketing." Car News & Reviews | Drive. 18 Feb. 2011. Web. 25 Mar. 2011. http://theage.drive.com.au/motor-news/car-makers-fight-to-win-back-young-drivers-20110217-1ax9g.html.
      6. Connect2Car: Control Your Car from a Mobile Phone. Cell Phone Integration with Automobiles. Web. 25 Mar. 2011. <http://www.connect2car.com/>.
    • 45. References
      Interests:
      1. Harris. "Transport Industry Prepares for Major Shift in Demographics." Canada.com – Breaking News‚ Canada‚ World‚ Weather‚ Travel‚ Video & More. 29 May 2008. Web. 25 Mar. 2011. http://www.canada.com/topics/news/cns_writers/story.html?id=b0489652-c9c7-46fc-80bb-8a14af0291ca.
      Interests
      Schwartzkoff, Louise. "Roads Less Travelled | Young People | Cars | Marketing." Car News & Reviews | Drive. 18 Feb. 2011. Web. 24 Mar. 2011. http://theage.drive.com.au/motor-news/car-makers-fight-to-win-back-young-drivers-20110217-1ax9g.html.
      2. "Technology - Google Finance." Google. Web. 24 Mar. 2011. <http://www.google.ca/finance?catid=us-66529330>.
      3. "National Survey Measures Increased Use of Technology and Internet by Urban Youth." Target Market News - The Black Consumer Market Authority. 10 Feb. 2009. Web. 24 Mar. 2011. <http://www.targetmarketnews.com/storyid02100901.htm>.
      4. Cars are producing in the World. (n.d) Web. 24 Mar. 2011. < http://www.worldometers.info/cars/ >.
      5. Spears, John. "Toronto Commuting times Worst of 19 Major Cities, Study Says - Thestar.com." News, Toronto, GTA, Sports, Business, Entertainment, Canada, World, Breaking - Thestar.com. 30 Mar. 2011. Web. 29 Apr. 2011. <http://www.thestar.com/news/gta/transportation/article/787400--toronto-commuting-times-worst-of-19-major-cities-study-says>.
      Wants/Demands:
      1.Palmen, Nick. "Designing Infotainment Systems For the Connected Generation." Harman. Web. 25 Mar. 2011. http://www.harman.com/automotive/Documents/downloads/press/Harman%20editorial.pdf.
      2. Ko, Lina. "Boomerwatch.ca » Blog Archive » Boomers Drive New Consumption Trends." Boomerwatch.ca. 31 Jan. 2011. Web. 15 Mar. 2011. <http://www.boomerwatch.ca/?p=645>.
      3.Griffith, Bill. "Survey: We Can't Leave the Internet While Driving - Boston Overdrive - Boston.com." Boston.com - Boston, MA News, Breaking News, Sports, Video. 4 Mar. 2011. Web. 24 Mar. 2011 http://www.boston.com/cars/newsandreviews/overdrive/2011/03/survey_we_cant_stop_browsing_w.html?rss_id=Top Stories.
      4.Baburajan, Rajani. "In-Vehicle Infotainment Systems Shipment to Cross 35 Million in 2015: In-Stat." Headsets. 1 Mar. 2011. Web. 24 Mar. 2011. http://headsets.tmcnet.com/topics/headsets/articles/149784-in-vehicle-infotainment-systems-shipment-cross-35-million.htm.
      5. Palmen, Nick. "Designing Infotainment Systems For the Connected Generation." Harman. Web. 25 Mar. 2011. http://www.harman.com/automotive/Documents/downloads/press/Harman%20editorial.pdf.
      6. " How to Reach Baby Boomers with Social Media." ReadWriteWeb - Web Apps, Web Technology Trends, Social Networking and Social Media. N.p., n.d. Web. 10 Feb. 2011. http://www.readwriteweb.com/archives/how_to_reach_baby_boomers_with_social_media.php

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