Infotainment System Trend Tracking

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  • List of target markets accompanied by a rationale, as well as suggested strategies and tactic to penetrate each segmented niche
  • Infotainment System Trend Tracking

    1. 1. Infotainment Innovation<br />The Next Generation of Car Technologies<br />
    2. 2. Team<br />JacklineAnkomah<br />Alexander Bergen<br />Hussein Kassam<br />Zubaida Mustafa<br />TseringTanzin<br />Nader Mahmoudi<br />
    3. 3. Agenda<br />Situational Analysis <br />Key Players<br />Target Market<br />Future Trend<br />Future Trend<br />Marketing Benefits<br />Now<br />10+ years<br />5 years<br />
    4. 4. What is an in-car infotainment system?<br />
    5. 5. Situational Analysis<br />
    6. 6. Situational Analysis <br />
    7. 7. Situational Analysis <br />
    8. 8. Key Players<br />
    9. 9. Key players<br />Sync<br />Voice Recognition<br />10000 voice command<br />LCD Screen<br />Audible text messages<br />USB & iPod connection<br />Emergency Automatic Calling<br />
    10. 10. Key players<br />Connect Drive<br />Online tracking<br />Teleservices <br />Hands-free<br />MP3 connectivity<br />Internet connectivity<br />Internet radio<br />
    11. 11. Key players<br />IQON (concept)<br />8-inch touchscreen<br />Audio streaming<br />Saab IQON store Apps<br />3rd Party software development<br />500 hardware sensors<br />
    12. 12. Key players<br />My Link<br />Voice Recognition<br />Navigation<br />Hands-Free<br />Pandora Internet-Radio<br />MP3 connectivity<br />USB connect<br />
    13. 13. Key players<br />ENTUNE<br />Internet tethering<br />Voice recognition<br />Touch screen<br />Apps<br />Safety Telematics<br />Microsoft Embedded<br />
    14. 14. Key players<br />Windows Embedded<br />Leading provider of Infotainment<br />Customized user interface<br />Tell Me speech technology<br />MP3 connectivity<br />
    15. 15. Key players<br />Android<br />Android Apps Store<br />Mobile Android template<br />3rd party software<br />Evolving product cycle<br />Open innovation strategy<br />
    16. 16. Key players<br />QNX<br />Music playback<br />Navigation system<br />Social media<br />Internet connectivity<br />Apps store<br />
    17. 17. Millennials (25 -35 yrs old)<br />Large volume entering market<br />Digital Natives<br />Internet<br />Multi-media<br />Social media<br />Increased productivity<br />Safety Concerns<br />http://www.avclub.com/articles/mtv-will-make-sad-millennials-<br />feel-all-better,52319/<br />So what?<br />
    18. 18. so what ?<br />Convergence Technology<br />Integration of PC, cellphone , TV, MP3 player, and vehicle <br />
    19. 19. Target Market<br />
    20. 20. 45-55<br />Early BoomersFast paced industries<br />No dead zone<br />Productivity<br />Business oriented<br />25 - 34<br />Gen Y<br />Tech Savvy<br />Male<br />Early adopters<br />40% market<br />67% male<br />Internet User<br />35-45 <br />Gen X<br />Suburban families <br />More drivers<br />High buying power<br />Entertainment & safety<br />Target Market<br />
    21. 21. 1 - 5 years Trend<br />
    22. 22. 1 - 5 years Trend<br />3 Tier System<br />Hardware<br />Operating System<br />Apps/ 3rd party software<br />{<br />
    23. 23. 1 - 5 years Trend<br />Hardware <br />Voice Recognition <br />Internet Connection<br />Touch Screen<br />Light sensor <br />Integrated camera<br />Fuel and speed monitoring<br />GPS<br />
    24. 24. 1 - 5 years Trend<br />Operating System <br />Android, Microsoft Windows (WEA), RIM (QNX)<br />Apps / 3rd party software <br />Video Conference<br />Social Media <br />Car diagnostic app <br />Customized interface <br />Email and SMS<br />Connect2Car<br />
    25. 25. Video<br />
    26. 26. 1 - 5 years Trend<br />Hindrances <br />Safety concerns <br />Distraction <br />Voice recognition and accuracy<br />
    27. 27. Future trends<br />10+ years Trend<br />
    28. 28. 10+ years Trend<br />Intelligent Consoles<br />Smart Consoles<br />Vehicle<br />Now<br />10+ years<br />5 years<br />
    29. 29. Watson!<br />The Future is Artificial Intelligent Consoles<br />
    30. 30. Video<br />
    31. 31. 10+ years Trend Watson<br />Applications<br />No pre-programmed demands<br />Interprets natural language<br />Personal assistant<br />Embedded NFC chips<br />New apps concept<br />Increased productivity<br />
    32. 32. 10+ years Trend Watson<br />Potential Hindrances<br />Size <br />Power consumption<br />Privacy issues<br />Distraction<br />
    33. 33. Marketing Benefits <br />Location based marketing<br />Enhanced Direct Marketing <br />Online shopping for passengers<br />
    34. 34. It has started<br />
    35. 35. It has started<br />
    36. 36. It has started<br />
    37. 37. Summary<br />Evolution of cars<br />Cars no longer a dead zone<br />Standardized smart consoles within 5 yrs <br />Artificial Intelligent cars <br />Millennials prime target market<br />Market & utilize new technology<br />
    38. 38. Thank you<br />
    39. 39. appendix<br />
    40. 40. Situational Analysis Summary <br />
    41. 41. Key Players<br />
    42. 42. Target Market<br />
    43. 43. References<br />Population: <br />1. Nicoletta, John. "Driving Characteristics of the Young and Aging Population." Statistics Canada. Web. 25 Mar. 2011. http://dsp-psd.pwgsc.gc.ca/Collection/Statcan/53F0007X/53F0007XIE.pdf.<br />2. Jackson, Brian. "Next Stop for Tech Ubiquity – Your Car « IT Business Blogs Canada - Leadership." IT Business Blogs Canada - Business Advantage through Technology. 16 Mar. 2011. Web. 25 Mar. 2011. http://blogs.itbusiness.ca/2011/03/next-stop-for-tech-ubiquity-your-car/<br />3. Hills, Jennifer. "GLOBE AND MAIL | Men vs. Women: Who's the Better Driver?" Canadian News Wire. 29 July 2010. Web. 25 Mar. 2011. <http://www.newswire.ca/en/releases/archive/July2010/29/c7104.html>.<br />Buying Power: <br />1 "Telematics and Generation Y: Making the Car an IPhone on Wheels." Telematicsupdate.com | Telematics News, Analysis & Events. 8 Mar. 2011. Web. 03 Apr. 2011. <http://social.telematicsupdate.com/industry-insight/telematics-and-generation-y-making-car-iphone-wheels-0>.<br />2. Tippin, Chilton. "Telematics: When Smartphones and Cars Merge." Signal News. 28 Feb. 2011. Web. 24 Mar. 2011. <http://signalnews.com/telematics-when-smartphones-cars-collide209>.<br />3. "Detnews.com | This Article Is No Longer Available Online | Detnews.com | The Detroit News." The Detroit News | Detnews.com | Thursday, March 24, 2011 | News, Sports, Features, Blogs, Photos and Forums from Detroit and Michigan. Web. 24 Mar. 2011. <http://detnews.com/article/20110113/AUTO04/101130328/1148/rss25>.<br />4. Tippin, Chilton. "Telematics: When Smartphones and Cars Merge." Signal News. 28 Feb. 2011. Web. 24 Mar. 2011. <http://signalnews.com/telematics-when-smartphones-cars-collide209>.<br />Lifestyle Choices:<br />1.Palmen, Nick. "Designing Infotainment Systems For the Connected Generation." Harman. Web. 25 Mar. 2011. http://www.harman.com/automotive/Documents/downloads/press/Harman%20editorial.pdf.<br />2. Tippin, Chilton. "Telematics: When Smartphones and Cars Merge." Signal News. 28 Feb. 2011. Web. 24 Mar. 2011. http://signalnews.com/telematics-when-smartphones-cars-collide209.<br />3. "Global Mobile Statistics 2011: All Quality Mobile Marketing Research, Mobile Web Stats, Subscribers, Ad Revenue, Usage, Trends… | MobiThinking." Home | MobiThinking. Feb. 2011. Web. 25 Mar. 2011. http://mobithinking.com/stats-corner/global-mobile-statistics-2011-all-quality-mobile-marketing-research-mobile-web-stats-su.<br />
    44. 44. References<br />Lifestyle Choices (continued): <br />4."Experts Talk about Car Infotainment System Design and Market Analysis." Electronics-tech.com. 12 Feb. 2010. Web. 25 Mar. 2011. http://electronics-tech.com/experts-talk-about-car-infotainment-system-design-and-market-analysis/.<br />5. Palmen, Nick. "Designing Infotainment Systems For the Connected Generation." Harman. Web. 25 Mar. 2011. http://www.harman.com/automotive/Documents/downloads/press/Harman%20editorial.pdf.<br />6. "Experts Talk about Car Infotainment System Design and Market Analysis." Electronics-tech.com. 12 Feb. 2010. Web. 25 Mar. 2011. http://electronics-tech.com/experts-talk-about-car-infotainment-system-design-and-market-analysis/.<br />7."In-Vehicle Infotainment Systems Must Offer a Connected Multimedia Experience by In-Stat in Navigation, Technology, Telematics." Market Research Reports - Business Market Research Reports & Industry Analysis. Web. 25 Mar. 2011. <http://www.marketresearch.com/product/display.asp?productid=6168567>.<br />Needs :<br />1. "Experts Talk about Car Infotainment System Design and Market Analysis." Electronics-tech.com. 12 Feb. 2010. Web. 25 Mar. 2011. http://electronics-tech.com/experts-talk-about-car-infotainment-system-design-and-market-analysis/.<br />2."In-Vehicle Infotainment Systems Must Offer a Connected Multimedia Experience by In-Stat in Navigation, Technology, Telematics." Market Research Reports - Business Market Research Reports & Industry Analysis. Web. 25 Mar. 2011. http://www.marketresearch.com/product/display.asp?productid=6168567<br />3. Schwartzkoff, Louise. "Roads Less Travelled | Young People | Cars | Marketing." Car News & Reviews | Drive. 18 Feb. 2011. Web. 25 Mar. 2011. http://theage.drive.com.au/motor-news/car-makers-fight-to-win-back-young-drivers-20110217-1ax9g.html.<br />4. Malloy, Gerry. "Canadian Auto Dealer - Changing Demographics Will Hurt Auto Sales | Features | Sales & Marketing." Canadian Auto Dealer - Home. 2 Mar. 2010. Web. 25 Mar. 2011. <http://www.canadianautodealer.ca/Sales-Marketing/Features/changing-demographics-will-hurt-auto-sales.html>.<br />5. Schwartzkoff, Louise. "Roads Less Travelled | Young People | Cars | Marketing." Car News & Reviews | Drive. 18 Feb. 2011. Web. 25 Mar. 2011. http://theage.drive.com.au/motor-news/car-makers-fight-to-win-back-young-drivers-20110217-1ax9g.html.<br />6. Connect2Car: Control Your Car from a Mobile Phone. Cell Phone Integration with Automobiles. Web. 25 Mar. 2011. <http://www.connect2car.com/>.<br />
    45. 45. References<br />Interests:<br />1. Harris. "Transport Industry Prepares for Major Shift in Demographics." Canada.com – Breaking News‚ Canada‚ World‚ Weather‚ Travel‚ Video & More. 29 May 2008. Web. 25 Mar. 2011. http://www.canada.com/topics/news/cns_writers/story.html?id=b0489652-c9c7-46fc-80bb-8a14af0291ca.<br />Interests<br />Schwartzkoff, Louise. "Roads Less Travelled | Young People | Cars | Marketing." Car News & Reviews | Drive. 18 Feb. 2011. Web. 24 Mar. 2011. http://theage.drive.com.au/motor-news/car-makers-fight-to-win-back-young-drivers-20110217-1ax9g.html.<br />2. "Technology - Google Finance." Google. Web. 24 Mar. 2011. <http://www.google.ca/finance?catid=us-66529330>.<br />3. "National Survey Measures Increased Use of Technology and Internet by Urban Youth." Target Market News - The Black Consumer Market Authority. 10 Feb. 2009. Web. 24 Mar. 2011. <http://www.targetmarketnews.com/storyid02100901.htm>.<br />4. Cars are producing in the World. (n.d) Web. 24 Mar. 2011. < http://www.worldometers.info/cars/ >.<br />5. Spears, John. "Toronto Commuting times Worst of 19 Major Cities, Study Says - Thestar.com." News, Toronto, GTA, Sports, Business, Entertainment, Canada, World, Breaking - Thestar.com. 30 Mar. 2011. Web. 29 Apr. 2011. <http://www.thestar.com/news/gta/transportation/article/787400--toronto-commuting-times-worst-of-19-major-cities-study-says>.<br />Wants/Demands:<br />1.Palmen, Nick. "Designing Infotainment Systems For the Connected Generation." Harman. Web. 25 Mar. 2011. http://www.harman.com/automotive/Documents/downloads/press/Harman%20editorial.pdf.<br />2. Ko, Lina. "Boomerwatch.ca » Blog Archive » Boomers Drive New Consumption Trends." Boomerwatch.ca. 31 Jan. 2011. Web. 15 Mar. 2011. <http://www.boomerwatch.ca/?p=645>.<br />3.Griffith, Bill. "Survey: We Can't Leave the Internet While Driving - Boston Overdrive - Boston.com." Boston.com - Boston, MA News, Breaking News, Sports, Video. 4 Mar. 2011. Web. 24 Mar. 2011 http://www.boston.com/cars/newsandreviews/overdrive/2011/03/survey_we_cant_stop_browsing_w.html?rss_id=Top Stories.<br />4.Baburajan, Rajani. "In-Vehicle Infotainment Systems Shipment to Cross 35 Million in 2015: In-Stat." Headsets. 1 Mar. 2011. Web. 24 Mar. 2011. http://headsets.tmcnet.com/topics/headsets/articles/149784-in-vehicle-infotainment-systems-shipment-cross-35-million.htm.<br />5. Palmen, Nick. "Designing Infotainment Systems For the Connected Generation." Harman. Web. 25 Mar. 2011. http://www.harman.com/automotive/Documents/downloads/press/Harman%20editorial.pdf.<br />6. " How to Reach Baby Boomers with Social Media." ReadWriteWeb - Web Apps, Web Technology Trends, Social Networking and Social Media. N.p., n.d. Web. 10 Feb. 2011. http://www.readwriteweb.com/archives/how_to_reach_baby_boomers_with_social_media.php<br />
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