GLOBALIZATION AND HYPERREALITY: CULTURE IN THE AGE OF RONALD McDONALD
A Tale of Archaeology In the Year 2997 Archaeologist Gucci Toyota Rolex, a recent graduate of Ralph Lauren University(Once Karl Marx University) in Budapest, sits in his IBM Sensatorium seeking clues that will help him under- stand the obscure origins of the major world holidays. He believes that some of these holidays, including Coke Day, Elvis Day, Saint Johnny Walker Day, The Day of the Levis, Sony Feel-Man Day, and the
Feast of the Seven-Eleven, may have originated almost a millenium ago in the 20th or 21st century. But the evidence is far from clear. No major catastrophe or war has obliterated the relevant data. In fact, the period since the likely origin of these holidays is now known as the Pax McDonald’s, due to the extended period of World peace that was ushered in after McDonald’s first entered what were then known as China, the Soviet Union, and Eastern Europe. This signaled the peaceful global conquest by Saint Ronald McDonald, at a time when McDonald’s sold only food products and the people of the
World spoke a variety of languages. No,the lack of data is instead because at some point after the development of United World Government and Entertainment Incorporated, history simply lacked any tension to make it interesting. There was also convincing evidence that history was a source of discontent and neuroses. So when people learned to stop recording the trivia of daily and yearly events, history stopped as well. As a result, even the details of Saint Ronald’s birth and life are lost in the mists of antiquity, along with the biographies of lesser
Deities such as Colonel Sanders, the Michelin Man, and Mickey Mouse. Although he accepts the catechism that history is bunk, Gucci hopes that if the roots of current celebrations and their patron saints can be pieced together, this proof of divine inspiration will help stop a strange socio- pathology spreading among a growing number of the people of the earth: heretic asceticism! Not only does this barbaric and nihilistic cult refuse to worship Saint Ronald, they reject all of the major world holidays and refuse to consume the associated products and services to which they are
constitutionally entitled. Recently they have also begun to boycott such sacred sites as Marlboro Country, Ford Country, Sesame Street, Disney Universe, and even McDonaldland. What is worse, they fail to show any enthusiasm for the games, even when such arch rivals as Nissan and Toyota Contest. Obviously, such heresy is dangerous and threatens not only the economy, but essential human values. Gucci has no desire to kindle nostalgia for a long dead past, but by returning to the origins of World holidays, perhaps the nonbelievers can be made to accept the legends celebrated by these holidays and their sacrilegious apathetic behavior can be stopped before it spreads further.