Uploaded on


More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide
  • twitter related to my final paper
  • Frame to understand relation between representation and identity Since last years the rise of internet and easy-to-use software has changed the production, distribution, Perception usage of media contents. Culture= shared meanings „ Everything is mediated“ Livingstone, 2008; cf. Thompson, 1995 And users not only have the possibility to create their own culture but also their own identity.
  • cf. Askew, 2002; Thompson, 1995 And above all
  • deals with one main question: ”What are you doing?”. u do not have to allow someone follow one One-to-many communication only personal relevant publish and receive his messages via website, IRC or mobile technology. But why?
  • And to All that twitter can used for
  • Creation and extension of identity through media So you are now able to construct your own digital identity due to you have many possibilies… facebook,youtube,twitter one mouse click
  • This emerges into a new identity concept In former times understanding of identity was chracterized by persistence and unity - Nowadays: permanently change and diversity getting more important … And believe me or not: Almost everyone of us (except frederico i think) already has such a digital identity
  • Finally: Distances in space are getting closer it is digital: 1 or 0 You are in Facebook or you are not. It is that simple. The same thing with twitter: Avaiable 24 hours a day / 7 days a week -Until you delete your profile
  • “ consumers envision a liberated public sphere, free of network controls, in a decentralized media environment.“


  • 1. Living Online http://www.slideshare.net/learningsolutions/living-online
  • 2. Youth culture , self-representation and digital identity
  • 3.
    • How are existing social formations transformed?
    • What new forms of social interaction have media technologies enabled?
    • How are conceptions of space and time altered through engaged with media?
    Main questions:
  • 4. The circle of culture cf. Hall, 1997
  • 5. How are existing social formations transformed?
      • „ Computer-based technologies enable the pro- cessing of more communication, in less time, across larger distances.“ Stalder, 2006
    „ Media technologies do not mediate between themselves and people. Rather, they mediate between people […]“ Askew, 2002
  • 6.
    • online media are especially suitable to construct and develop several identities of the self Turkle, 1998
    • the mobile phone has become a central device in the construction of young peoples individual identity Castells,Fernandez-Ardevol, Linchuan Qiu & Sey, 2006
    What new forms of social interaction have media technologies enabled?
  • 7. … using Twitter
    • For what porpuse you can use twitter?
    • Personal updates
    • Sharing links
    • Spreading ideas
    • Two levels of representation:
    • Personal events through „own“ specific language:
      • Short messages – only 140 characters
      • Messages are public
    • Constructing own images
  • 8.
    • Symbolic self-completion Wicklund & Gollwitzer, 1982
      • assumption: everyone pursuits to a definition of himself
      • until reached this self image there is tension
      • Individuals try to balancing a self-deficit
      • through symbolic things or actions
    • Impression management Mummendey, 1995
      • A reaction of a specific audience is expected and a feedback necessary
      • Aims: acceptance and sympathy & avoid of
      • refusal to encourage own self-confidence
    Possible motives for usage…
  • 9.
    • Personal Identity
      • sense of being an unique individual
    • Social Identity
      • results from being member of a group
      • In former times: nationality, race, gender, occupation,
      • sport club
      • Mediatization of the self
        • diversity of interest groups in online social networks
        • easy transition between those communities
    The modern identity concept cf. Tafjel, 1978; Turkle,1998; Utz, 2002
  • 10.
    • a person has not just one a stable and homogeneous identity
    • Identity consists of several fragments that permanently change
    • multiple, but coharent Turkle,1998
    • a live-long developing and new conceptualized patchwork Döring, 1999
    Digital Identity
  • 11.
    • Thompson, 1995; Askew 2002
    How are conceptions of space and time altered through engaged with media?
  • 12.
    • ICT enable more communication, in less time, across larger distances
    • online media are especially suitable to construct and develop several identities of the self
    • Mobile devices are very important for the youths identity
    • Twitter could be a useful tool to create and play with your own identity
  • 13. Discussion
    • Do you use Twitter or the Facebook status bar?
    • Have you one or several fake online identities?
    • Twitter messages are public but are they relevant for the Public Sphere?
  • 14. References Askew, K. (2002).Introduction, in The Anthropology of media, A reader, ed. By Kelly Askew & Richard R. Wilk, Malden Ma & Oxford UK: Blackwell. Castells, M., Fernandez-Ardevol, M., Linchuan Qiu, J. & Sey, A. (2006).Mobile Communication and Society: A Global Perspective, Cambridge: MIT Press. Ginsburg, F. ( 2002). Fieldwork at the Movies: Anthropology and Media, in Exotic No More: Anthropology on the Front Lines, ed. Jeremy MacClancy, Univ. of Chicago Press, pp. 359–376. Hall, S. (1997). Representation: Cultural Representations and Signifying Practices London: SAGE Publications. Jenkins, H. (2006). Convergence Culture- Where Old and New Media Collide. New York: New York University Press.
  • 15. References Lull, J. (2007). Culture-on-Demand: Communication in a Crisis World. Boston: Blackwell Publishing. Micek, D., & Whitlock,W. (2008). Twitter Revolution: How Social Media and Mobile Marketing Is Changing the Way We Do Business & Market Online. Las Vegas: Xeno Press. Palfrey, J., & Gasser, U. (2008). Born Digital. New York: Basic Books .   Stalder, F. (2006). Manuel Castells -The Theory of the Network Society. Cambridge: Polity Press.   Tajfel, H. (1978). Differentiation between social groups. London: Academic Press. Thompson, J. (1995). The Media and Modernity: A social Theory of the Media, Stanford: University Press. Tomlinson, J. (2007). The Culture of Speed- The Coming of Immediacy. London: SAGE Publications.
  • 16. References Turkle, S. (1998). Leben im Netz. Hamburg: Rowohlt. Utz, S. (2002). Interaktion und Identität in virtuellen Gemeinschaften. In G. Bente, N. Krämer & A. Petersen (Hrsg.). Virtuelle Realitäten (S.159-180). Göttingen, Bern, Toronto, Seattle: Hogrefe. Wicklund, R.A. &Gollwitzer, P.M. (1982). Symbolic self completion. HIllsdale, NJ: Erlbaum. Winter, C. (2003). Die konfliktionäre kommunikative Artikulation von Identität im Kontext der Globalisierung von Medienkulturen. In C. Winter, T. Thomas & A. Hepp (Hrsg.). Medienidentitäten – Identität im Kontext von Globalisierung und Medienkultur (S. 49- 70). Köln: Herbert von Halem. http://technology.inc.com/networking/articles/200809/twitter.html