What impact has digital technology had on the magazines you have been studying and their institutions?                    ...
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What impact has digital technology had on the magazines you have been studying and their institutions

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What impact has digital technology had on the magazines you have been studying and their institutions

  1. 1. What impact has digital technology had on the magazines you have been studying and their institutions? • Editing software • Convergences; TV channels/radio stations • Printing equipment • Proliferation of hardware (mobile phones etc.) • Web 2.0 • Phone and i-Pad apps • Cost • 24hour news coverage • Speed • Increased competition • Prosuming opportunities • Creation of an online community • Regulation (print vs online) • Audience tracking • Advertising revenue • Brand extensions • Audience awareness - content tailored to consumers needs • Reviews online (forums and ) • Increased demand for high-tech workers also means the • Award shows decreased demand for workers in industries where • festivals computers and other high-tech devices have replaced tasks that used to be performed by people • Fanzines • Less environmental damage Exhibition Production and Consumption Distribution and Exchange Marketing • Accessiblity • Web 2.0 • Speed • Forums • Phone and i-Pad apps • Social newtworknig sites (Facebook (the magazine page • Social nerworking sites itself as well as Likes), Twitter) • Public reviews • Video/photo sharing • Online marketing • Proliferation of digital technology and social networking • Synergies (festivals, ) sites • Award shows • Prosuming oppoortunities • Digital technology- the catalyst for global integration • On a more serious level, some governments are tightening (Globalisation) Internet restrictions further as blogging becomes more and more popular. For example, users who mention topics such • Proliferation of the internet as corruption, prostitution, or apostasy can possibly face a death sentence in countries such as Iran. Iran was also amongst the first countries to ban YouTube from the Iranian Internet providers

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