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What impact has digital technology had on the magazines you have been studying and their institutions

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  • 1. What impact has digital technology had on the magazines you have been studying and their institutions? • Editing software • Convergences; TV channels/radio stations • Printing equipment • Proliferation of hardware (mobile phones etc.) • Web 2.0 • Phone and i-Pad apps • Cost • 24hour news coverage • Speed • Increased competition • Prosuming opportunities • Creation of an online community • Regulation (print vs online) • Audience tracking • Advertising revenue • Brand extensions • Audience awareness - content tailored to consumers needs • Reviews online (forums and ) • Increased demand for high-tech workers also means the • Award shows decreased demand for workers in industries where • festivals computers and other high-tech devices have replaced tasks that used to be performed by people • Fanzines • Less environmental damage Exhibition Production and Consumption Distribution and Exchange Marketing • Accessiblity • Web 2.0 • Speed • Forums • Phone and i-Pad apps • Social newtworknig sites (Facebook (the magazine page • Social nerworking sites itself as well as Likes), Twitter) • Public reviews • Video/photo sharing • Online marketing • Proliferation of digital technology and social networking • Synergies (festivals, ) sites • Award shows • Prosuming oppoortunities • Digital technology- the catalyst for global integration • On a more serious level, some governments are tightening (Globalisation) Internet restrictions further as blogging becomes more and more popular. For example, users who mention topics such • Proliferation of the internet as corruption, prostitution, or apostasy can possibly face a death sentence in countries such as Iran. Iran was also amongst the first countries to ban YouTube from the Iranian Internet providers

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