The Representation of Youth
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The Representation of Youth

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The Representation of Youth  The Representation of Youth Presentation Transcript

  • POP MUSIC AND YOUTH CULTURE
  • WHAT IS A YOUTH SUB-CULTURE?
    • A group of individuals who are united through a common value system and tastes (clothes, music, politics etc.)
    • A group who are also positioned outside of the mainstream, and who unify as a response to the mainstream
  • What are the values of a subculture?
    • Choose a subculture you are familiar with
    • Try to identify its values and beliefs…you may want to think about how they respond to these topics:
    • ‘ fitting in with group/being individual’
    • brand names and fashion
    • other subcultures/ genres/ styles
    • previous versions of their style/genre
  • What are the values of a subculture?
    • Link to values… how the subculture view:
    • Conformity and rebellion
    • Attitude to capitalism and consumerism
    • ‘ Tribal’ rivalry
    • Traditional or ‘neophile’
    • Many groups are involved in protest and resistance against the mainstream… but the form of this is diverse and internally coherent.
    • Teens will often move between subcultures, and older youths mix and match styles/values from a mix of subcultures
    • Or that adults can appear to conform for most of the working week, but re-enter the subculture at specific time (weekend, festivals etc.)
    • “ There are many streams.” Mainstream is in perpetual flux, rapaciously absorbing alternative culture at such a fast rate that the notion of a mainstream becomes obsolete.
    • So if there is no mainstream then there is nothing for the teens to react against – instead they are driven by other motives; and these must be understood on their own terms, individual terms
  • How does the pop music industry target youth cultures?
      • There are two rival views of the relationship between pop music and youth…
    • Pop stars are constructed to appeal to specific market with specific values
    • The audience are so unpredictable in their likes and dislikes that record companies can never truly know how to target them
  • Richard Dyer’s ‘Star Theory’
    • Stars represent shared cultural values and attitudes, and will promote a certain ideology.
    • Fans who agree with that set of values will support the star
    • Fans will imitate stars in an aspirational effort to get ‘closer’ to the glamorous, fantasy lifestyle they appear to have – this may take the form of ‘dressing up’, imitating performances, adopting behaviour etc.
  • What values does Kylie promote here? What kind of audience would be attracted to her?
  • And here?
  • And here?
  • And here? How has Kylie’s image changed over time? Why do you think she (or her manager) has done this?
    • “ The pop music industry does not create long-lasting subcultures – it struggles to keep up with youth values and groups”
    • Three different subcultures:
      • Sub-culture that has been created by pop music – ‘rude boyz’/white gangsta rap fans
      • Sub-culture that has other, non-pop origins – Essex boys/casuals (more class-based)
      • Sub-culture that has resisted pop music industry – ‘ravers’ (scorning commercial dance music, DJs create music purely for the events, not even issued unless it becomes an anthem. No singer/performer to focus on)
  • YOUTH AS A STEREOTYPE
    • TASK
    • Research one positive and one negative representation of youth in any media form.
    • Be prepared to discuss your findings with the class.
  • YOUTH ON TV
    • REPRESENTATION OF YOUTH ON TELEVISION
    • This Life
    • Skins
    • In-betweeners
    • Misfits
    • Hollyoaks
    • Kevin & Perry
    • Little Britain
    • Katherine Tate
    • Glee
    • TEENAGE STEREOTYPES ON TELEVISION
    • Harry Enfield
    • Catherine Tate
    • Little Britain
    YOUTH ON TV
    • Youth Soap: Hollyoaks (Channel 4)
    • Topical Issues
    • Self harm
    • Obsessive Compulsive Disorder
    • Student Teacher relationship
    • Sexual experimentation & peer group pressure
    • Abortion
    • Student debt
    • Alcoholism
    • Unwanted pregnancy
    YOUTH ON TV