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  • 1. NME Classified Media Information The NME is the longest published and most respected music weekly in the world. Every week it gives its Alex Wright readers the most exciting, most Live & Classified Ad Manager T: 0203 148 2571 authoritative coverage of the very F: 0203 148 8159 alexandra_wright@ipcmedia.com best in contemporary music. The Stephen Jobling award-winning www.nme.com, Team Leader T: 0203 148 2558 launched in 1996, has grown to be F: 0203 148 8159 stephen_jobling@ipcmedia.com the biggest commercial music Sophia Salhotra Copy/Production news site in Europe. T: 0203 148 2511 F: 0203 148 8159 sophia_salhotra@ipcmedia.com IPC Media Ltd., Blue Fin Building, 110 Southwark St., Classified 8th Floor, SE1 0SU
  • 2. Key Facts Price £2.20 Frequency Weekly Circulation 56,284 Readership 411,000 Launch Date 1952 Male/Female 73%/27% Average Age 25 ABC1 73% Target Market Men 17-30 For more information please contact: Tom MacDougall T: 0203 148 2557 E: tom_macdougall@ipcmedia.com Classified Classified Rate Card andNME Readers are entertainment enthusiasts! Technical Data • 80% of NME readers feel that music is an important part of their lives Classified Rates 2008 (Colour) Full Page £ 3,920 • 79% of NME readers like to listen to new bands Half Page £ 1,960 • 63% specially choose to listen to indie/guitar bands Quarter Page (4 columns) £ 1,120 • 49% specially choose to listen to live bands in studio Quarter Page (3 columns) £ 845 SCC rate £ 28.00 • 52% are interested in taking a musical (Minimum of 3 cm X 1 column box) course/qualification • 36% are thinking of buying a musical instrument in the New & Unsigned Full Page £ 950 220 mm X 140 mm next year Half Page £ 500 101 mm X 140 mm Quarter page £ 275 101 mm X 75 mmNME readers are techno savvy Sixth page £ 175 60 mm X 75 mm Twelfth page £ 95 30 mm X 75 mm • 72% have a broadband Internet connection at home Free colour is offered on all adverts • 67% have bought something online in the last 12 months Discounts 4 weeks 5% • 59% agree they like to keep up with the latest 12 weeks 7.5 % technologies 26 weeks 12.5 % 52 weeks 25 %More about the reader Bookings do not have to be consecutive to qualify• 34% are working full time, 18% are working part time Column Widths and 26% are full time students 1 column 29.5 mm• 62% read at least 3 out of 4 issues 2 columns 62 mm 3 columns 94.5 mm• Almost half (49%) have been reading NME for at least 4 columns 127 mm 3 years 5 columns 159.5 mm• 84% think the magazine gives them what they want 6 columns 192 mm 7columns 224.5 mm spending an average of 46 minutes reading each issue Page Trim 315 mm (d) X 249 mm (w) Page Bleed 321 mm (d) X 255 mm (w) Page Type 283 mm (d) X 225 mm (w) All rates are exclusive of VAT IPC Media Ltd., Blue Fin Building, 110 Southwark St., Classified 8th Floor, SE1 0SU Rates subject to change
  • 3. For more information please contact: Olatz de Solaeche T: 0203 148 2634 E: olatz_de_solaeche@ipcmedia.com Live Live Rate Card and TechnicalNME readers love festivals/concerts Data• 77% of NME readers have been to at least one pop/rock concert in 2007 Classified Rates 2008 (Colour) Full Page £ 4,635• 80% of NME readers feel that music is an important Half Page £ 2,575 part of their lives Quarter Page £ 1,416• 79% of NME readers like to listen to new bands Eighth Page (horizontal) £ 772 Sixteenth Page (horizontal) £ 418The flourishing music scene Discounts available for spot and mono. • 67% will be attending a festival this year • Average expenditure on-site: £ 402 Dimensions Full Page 283 mm X 225 mm • Average expenditure off-site: £ 368 Half Page (h) 140 mm X 225 mm • Live music market estimated at £743 million in 2007 Half Page (v) 283 mm X 111 mm (up 8% y-o-y) Quarter Page 140 mm X 111 mm Eighth Page (hl) 68 mm X 111 mm Sixteenth Page (h) 32 mm X 111 mmNME readers love the atmosphere of live events All rates are exclusive of VAT • Over half of adults agree that you ‘can’t beat the Rates subject to change atmosphere of a live performance’ and 41% believe Digital Delivery a live performance is more exciting and entertaining Recommended File Types • Quark Documents with all necessary images and than watching it on TV fonts etc • 70% of gig-goers went for the atmosphere as much • EPS with all necessary files e.g. Images, fonts etc (Unless embedded) as the music • Tiffs All images must be supplied as Tiffs in CMYK colours at • 55% of gig-goers went after buying recorded music 300 dpi and at a size specifically for use in the of the artist relevant magazine (postscript fonts only). The client will be held responsible for all other resolution and • 54% of gig-goers went because of the location formats. • 53% of gig-goers went because the had a positive IPC Media Ltd has a 2mb limit on any attached information to external incoming E-Mail past experience ISDN or Prodmail file names should be sent as follows: Ad number-magazine-issue-date e.g. 12345-nme- 29sep ISDN No. 020 7261 0234 or 020 7928 6949 Any material supplied outside of these recommendations cannot be guaranteed to appear IPC Media Ltd., Blue Fin Building, 110 Southwark St., Classified 8th Floor, SE1 0SU correctly
  • 4. For more information please contact: Stephen Jobling T: 0203 148 2558 E: stephen_jobling@ipcmedia.com NME.comOnline Media Key FactsBanner £10 cpm 468 X 60, 30k Page Impressions per Month 21,983,377Leader £12 cpm 728 X 90, 30k (Total number of pages viewed per month)Sky £12 cpm 120 X 600, 30kMPU £12 cpm 300 X 250, 30k Unique Users per Month 3,326,979 (Number of individual people who visit aBanner e-Newsletter £750 550 X 150, 30k 4 frames website)All must be provided with click through URL Visits per Month 5,223,502 (Total number of times anyone visited aNME readers are techno savvy website) • 93% own a computer • 96% have access to the internet Weekly Newsletter sent to 33,000 (Every Tuesday) • 72% have a broadband Internet connection at home • 67% have bought something online in the last 12 months Rate per Month £ 750 • 56% visit NME.com every day/every few days Benefits of advertising Online • Targeted & measurable • Reaches a global audience • Speed of response (point of sale) • Cost effective • Drives traffic to advertisers site • Quality of ad • Speed of turning around ad • Ease of advertising with IPC • Extension of strong existing brands and communities • Perfect pairing with magazines • Control of ad/site content within classified department IPC Media Ltd., Blue Fin Building, 110 Southwark St., Classified 8th Floor, SE1 0SU
  • 5. For more information please contact: Alex Wright T: 0203 148 2571 E: Alexandra_wright@ipcmedia.com NME Radio Key Facts Duration Impacts (000) Reach (000) OTH Copy Cost • NME Radio will deliver all that has made the brand so successful in audio form 30 sec £854 • 24/7 Presenter led station featuring Live 1 week 683 228 3.0 Sessions, up to the minute Music News, 20 sec £683 Gig Guides and much more • Target Market: Men 15-24 30 sec £1,708 2 weeks 1366 326 4.2 20 sec £1,366 Benefits of advertising on Radio 30 sec £3,416 4 weeks 2732 437 6.3 • Cost effective 20 sec £2,732 • Reaches people at relevant times and places • Offers a listen again service available Impacts Reach online Duration OTH Copy Cost (000) (000) • Has a “multiplier effect” on other media • Drives response, especially online 30 sec £523 • Speed of getting campaigns to air 2 day 418 139 3.0 (within 24 hours) with a swift ad campaign 20 sec £418 production • Can offer a high level of integration • Ease of advertising with IPC Impacts • Extension of strong existing brands and Duration Reach (000) OTH Copy Cost (000) communities 30 sec £13,422 13 weeks 10738 648 16.8 20 sec £10,739 NME Radio Audience Projections 30 sec £24,696 Year Reach Hours (000’s) 26 weeks 21475 771 27.9 20 sec £19,755 Sources: 1 295,000 1,180 ABC July-Dec 07 / NRS Jan-Dec 07 30 sec £42,955 2 396,000 Mintel – Live Entertainment 2007 1,758 52 weeks 42951 896 48.0 Mintel – Music Festivals and Concerts 2006 20 sec £34,361 NME Music Enthusiasts Survey 08 / NME Reader Survey 07 Page impressions, unique users and visits/month basedIPC Media Ltd., Blue Fin Building, 110 Southwark St., Classified 8th Floor, SE1 0SU on Omniture figures May 08