Soomaa NP © Arne Ader
Wilderness Tourism in Europe  on World Responsible Tourism Day  Zoltán Kun, Executive Director  PAN Parks FoundationPaanaj...
Is this what we want?
What is PAN Parks?Soomaa NP © Mati Kose
What is PAN Parks?  PAN Parks works to protect  Europe’s wilderness, the continent’s  most undisturbed areas of naturePaan...
What is PAN Parks?                                     The only                                     European-wide         ...
What is PAN Parks?  Applies a truly integrated approach to  mobilise sustainable tourism  development for strengthening  w...
What is PAN Parks? Founded in 1999 by WWF and Molecaten, registered in Netherlands and having its premises in Hungary
What is PAN Parks?                     The                     European                     Wilderness                    ...
The PAN Parks ConceptRetezat NP © Andreas Beckmann
The PAN Parks Concept    An area of at least 10,000 hectares of    land or sea, with its native plant and animal    commun...
The PAN Parks Concept   We help to increase the management effectiveness of   the areas through third party audit based on...
The PAN Parks Concept   We help develop these areas through   • active promotion of local and sustainable tourism and   • ...
The PAN Parks Concept    Visitors have the opportunity to enjoy PAN    Parks Wilderness!Paanajärvi NP © Minna Koramo
The PAN Parks Concept                                           TOURISM                                           • Promot...
The PAN Parks Concept Sustainable Tourism Development • stimulates local cooperation • involves local stakeholders • aims ...
The PAN Parks Concept                             Partnership with Local                             Businesses           ...
The PAN Parks Tourism ModelRetezat NP ©Falk Kienas
Our challenges  Tourism vs wilderness!  1. Wilderness is un-known in Europe – the role of branding     & network  2. Desti...
The PAN Parks Tourism Model                              Tourism as a tool for wilderness                              con...
The PAN Parks Tourism Model                             Building a strong network including :                             ...
The PAN Parks Tourism Model
The PAN Parks Tourism Model  International tour operator            partners
The PAN Parks Tourism ModelBenefits for Protected Areas• helps to better control sustainable tourism• better cooperation w...
The PAN Parks Tourism ModelBenefits for International Tour Operators•they support a good case, by doing what they are best...
The PAN Parks Tourism Model                       Benefits for our Foundat ion                       • it bring benefits t...
The PAN Parks Tourism Model                             Case study - Oulanka National Park                             •  ...
The PAN Parks Turism Model                              Plan for 2013 and                              beyond             ...
PAN Parks works to protect Europe’swilderness, the continent’s mostundisturbed areas of nature         www.panparks.org
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Tourism in Europe's wilderness

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This presentation was provided to the employees of Baumeler Reisen in Luzern, Switzerland, on 7 November the World Responsible Tourism Day. Baumeler and PAN Parks entered into a partnership in September, and the company offers now two PAN Parks branded trips: Majella and Oulanka. This presentation aimed at strengthening the understanding of the partners

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  • Taking picture of people raising hands There are three elements of my presentation: what is PAN Parks? What is our concept of combining wilderness and tourism? Introduction into our tourism model and explaining experiences Before starting ask personal introduction or at least which countries the participants are coming from Expectations maybe from 2-3 people
  • We need more partners to not see this tombstone in reality
  • I hope that after the film I don’t have to convince you that wilderness does exist in Europe
  • There are many other organisations working on wilderness, but they are mainly concentrating to one single country.
  • In order to mobilise or use sustainable tourism as a tool we need to work with large areas where tourism cannot cause damage
  • There are not too many areas, but we are going to get 2 more in this year (Kure Mountains and Dzukija) and there are more potential PAN Parks There are a few countries where having PAN Parks wilderness is not possible, but there is wilderness The Million Target
  • bla
  • Compared to other PAs
  • bla
  • Local tourism partners are not that much different in more and less developed countries. They struggle very similar problems and need very similar trainings.
  • Tourism in Europe's wilderness

    1. 1. Soomaa NP © Arne Ader
    2. 2. Wilderness Tourism in Europe on World Responsible Tourism Day Zoltán Kun, Executive Director PAN Parks FoundationPaanajärvi NP © Viktor Gritsuk
    3. 3. Is this what we want?
    4. 4. What is PAN Parks?Soomaa NP © Mati Kose
    5. 5. What is PAN Parks? PAN Parks works to protect Europe’s wilderness, the continent’s most undisturbed areas of naturePaanajärvi NP © Viktor Gritsuk
    6. 6. What is PAN Parks? The only European-wide organisation focusing on the protection of wilderness areasCentral Balkan NP ©CBNP Appenine Chamois © Bruno D’Amicis
    7. 7. What is PAN Parks? Applies a truly integrated approach to mobilise sustainable tourism development for strengthening wilderness conservationBorjomi-Kharagauli NP © Kote Gabrichidze
    8. 8. What is PAN Parks? Founded in 1999 by WWF and Molecaten, registered in Netherlands and having its premises in Hungary
    9. 9. What is PAN Parks? The European Wilderness Preservatio n System
    10. 10. The PAN Parks ConceptRetezat NP © Andreas Beckmann
    11. 11. The PAN Parks Concept An area of at least 10,000 hectares of land or sea, with its native plant and animal communities and their associated ecosystems, in an essentially natural stateOulanka NP © Hannu Hautala
    12. 12. The PAN Parks Concept We help to increase the management effectiveness of the areas through third party audit based on Principles and CriteriaCentral Balkan © Nanko Minkov
    13. 13. The PAN Parks Concept We help develop these areas through • active promotion of local and sustainable tourism and • raising awareness and creating positive perception of wildernessOulanka NP © Michael Hennemann
    14. 14. The PAN Parks Concept Visitors have the opportunity to enjoy PAN Parks Wilderness!Paanajärvi NP © Minna Koramo
    15. 15. The PAN Parks Concept TOURISM • Promotion of sustainable tourism • Certification of local businesses • Cooperation with international tour operatorsBorjomi-Kharagauli NP © Kote Gabrichidze
    16. 16. The PAN Parks Concept Sustainable Tourism Development • stimulates local cooperation • involves local stakeholders • aims for synergy between conservation and tourism • improves the quality of tourism products • improves the visitors experience • includes local standard for businesses
    17. 17. The PAN Parks Concept Partnership with Local Businesses • ensures the strategy is implemented • partners are committed to the park and PAN Parks • different tourism service providers • 88 partnersOulanka NP © Paavo Hamunen
    18. 18. The PAN Parks Tourism ModelRetezat NP ©Falk Kienas
    19. 19. Our challenges Tourism vs wilderness! 1. Wilderness is un-known in Europe – the role of branding & network 2. Destination management (12 destinations) – the role of incoming operators 3. No marketing budget for strong communication – social mediaArchipelago NP © Seppo Keränen
    20. 20. The PAN Parks Tourism Model Tourism as a tool for wilderness conservation: • creates local support • raises awareness • supports lobbying • generates incomeMajella NP © Bruno D’Amicis
    21. 21. The PAN Parks Tourism Model Building a strong network including : • Local Partners • Incoming Operators • International Operators PAN Parks adds value: • certified local and selected incoming partners • supports product development • supports promotionMajella NP © Barbara Mayer
    22. 22. The PAN Parks Tourism Model
    23. 23. The PAN Parks Tourism Model International tour operator partners
    24. 24. The PAN Parks Tourism ModelBenefits for Protected Areas• helps to better control sustainable tourism• better cooperation with local partners• promotion of their areasBenefits for Local Partners• included in packages• more clients through operators• cooperation with other local partners• incoming operators help to develop their products
    25. 25. The PAN Parks Tourism ModelBenefits for International Tour Operators•they support a good case, by doing what they are best in•pre-selected local suppliers and Incoming Partners•educational trips, help in product development•brand building and help in promotion•networking and cooperating with similar companiesBenefits for Incoming Tour Operators• link with International Operators• better cooperation with protected areas• associated with a wilderness brand
    26. 26. The PAN Parks Tourism Model Benefits for our Foundat ion • it bring benefits to the local partners and parks • generates income for our foundation • creates better local cooperation • raises awareness • educates the visitors ▶▶▶ supports wilderness conservation©iStock/Graeme Purdy
    27. 27. The PAN Parks Tourism Model Case study - Oulanka National Park • Finnish Wilderness Week package • sold by Exodus (UK) – developed by Basecamp Oulanka (FI) • contribution to PPF after each client • 23,000 € raised in 4 years • local project supported in 4 PAN Parks o visitor centre – Retezat NP o eco-trail – Rila NP o information boards –Borjomi NP o photo project – Majella NPOulanka NP © Hannu Hautala
    28. 28. The PAN Parks Turism Model Plan for 2013 and beyond http://panparks.travel increase the number of international operators integrate service element stronger at local business partner get at least one incoming partner for each CertifiedRila NP © Nicolas Cegalerba PAN Park
    29. 29. PAN Parks works to protect Europe’swilderness, the continent’s mostundisturbed areas of nature www.panparks.org
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