Soomaa NP © Arne Ader
THE ECONOMICS OF WILDERNESS  The role of policy and tourism for  enhancing the protection of wilderness  Zoltán Kun, Execu...
Presentation outline                              • introduction to PAN Parks                              Foundation + pe...
Europe’s perceptive      wildernessPeneda-Geres NP © Marcos Veiga
What is PAN Parks?Soomaa NP © Mati Kose
What is PAN Parks?  PAN Parks works to protect  Europe’s wilderness, the continent’s  most undisturbed areas of naturePaan...
What is PAN Parks?                                     The only                                     European-wide         ...
What is PAN Parks?                     PAN Parks links                     wilderness                     protected areas ...
What is PAN Parks?  Integrated approach to mobilise  sustainable tourism development for  strengthening wilderness conserv...
Developing wilderness policyRetezat NP © Andreas Beckmann
Developing wilderness policy                       Lobbying in Europe and                       developing a wilderness   ...
Developing wilderness policy                                        Defining wilderness                                   ...
Developing wilderness policy Wilderness guidance for Natura 2000 areas • Alterra, Eurosite, PAN Parks • guidance for manag...
The Economics of WildernessRetezat NP ©Falk Kienas
Conflict between indirect(ecocentric) and direct(anthropocentric)interpretation of EcosystemServices
The Economics of Wilderness                                           Why dealing with the                                ...
The Economics of Wilderness  Wilderness is not a priceless heritage for future  generations!  • Europeans are not valuing ...
The Economics of Wilderness  Two examples  • Oulanka National Park creating jobs  • Majella National Park regarding restor...
The Economics of Wilderness                              Making wilderness areas                              financially ...
The Economics of Wilderness   To protect wilderness we need to difersify   incomes   • payments for carbon offset   • paym...
The Economics of Wilderness                              Several steps are                              suggested for PA  ...
PAN Parks Tourism ModelSoomaa NP © Mati Kose
PAN Parks Tourism Model   • active promotion of local and sustainable tourism   and   • raising awareness and creating pos...
PAN Parks Tourism Model Sustainable Tourism Development • stimulates local cooperation • involves local stakeholders • aim...
PAN Parks Tourism Model                             Partnership with Local                             Businesses         ...
PAN Parks Tourism Model
All about educationManaging expectationUnderstanding the motives
Managing expectationFulufjället NP © Orsolya Haaberg
Something happeningFulufjället NP © Orsolya Haaberg
Understanding the motiveProve yourselfCompetition New products: Father & Son weekendFulufjället NP © Orsolya Haaberg
PAN Parks Tourism ModelExpected outcome was 300,000 EURannuallyWe needed a more realistic plan in 2011With investing in ma...
PAN Parks Tourism ModelMost important lessons learned•marketing through social media (mouthmarketing)•engaging clients•off...
Wilderness in    Europe                                           „...about 1% of                                         ...
The Million Project  To ensure guaranteed protection of  1 million hectares of wilderness  in Europe by 2015Archipelago NP...
European tendencies                                 Threats and                                 Opportunities exist       ...
Research database                                    Setting up a searchable,                                    public Wi...
Challenge 1       How the definition of wilderness applies to the       case of indigenous / local needs (is it an excuse ...
Challenge 2  We are still in a stage in Europe when we need to  explain the biodiversity benefits of wildernessPaanajärvi ...
PROTECTED AREA ECOSYSTEM   MANAGEMENT PHILOSOPHY                                       EcologicalHunter/                  ...
How people interact withnature? Wilderness helps tore-establish the lost relation
Show (and not tell) a story!
PAN Parks works to protect Europe’swilderness, the continent’s mostundisturbed areas of nature            http://panparks....
The role of policy and tourism in wilderness protection
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The role of policy and tourism in wilderness protection

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The presentation which was made during the 6th Managing Visitors and Visitor Flow conference (www.mmv2012.se) in Stockholm on 22 August 2012

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  • Title is flexible if you have a specific purpose BUT stick to 1 line titles if possible
  • Compared to other PAs
  • Independently
  • Compared to other PAs
  • I hope that after the film I don’t have to convince you that wilderness does exist in Europe
  • There are many other organisations working on wilderness, but they are mainly concentrating to one single country.
  • There are not too many areas, but we are going to get 2 more in this year (Kure Mountains and Dzukija) and there are more potential PAN Parks There are a few countries where having PAN Parks wilderness is not possible, but there is wilderness The Million Target
  • In order to mobilise or use sustainable tourism as a tool we need to work with large areas where tourism cannot cause damage
  • When we say undisturbed what do we mean?
  • bla
  • The Message from Prague also ask for actions quantification of the value of non-extractive economic benefits identify and promote the linkage of ecosystem services to wilderness key economic dimensions, challenges and opportunities of wilderness areas in E urope. TEEB report not penetrated yet into PA management particular importance to define the ecosystem services and potential payment methods for wilderness
  • Communications is an essential part of our work to raise professional and public support for wilderness protection. Creating positive protection of wilderness could be the basis of successful protection In order to do this we use the parks of the network as examples of the best of Europe’s wilderness ‘ You can go there and experience wilderness yourself, earn about it in the field’
  • We have to work with already protected improve management effectiveness, involve local communities in the management (visitor management), increase the public support (awareness raising through making visitation possible -> tourism model) and create new funding opportunities for protection (in the current economic decline there are budget cuts and the gap might be filled through tourism related incomes)  
  • bla
  • Local tourism partners are not that much different in more and less developed countries. They struggle very similar problems and need very similar trainings.
  • However, there is not much left - the remaining pieces of wilderness are often threatened on a daily basis
  • Compared to other PAs
  • Compared to other PAs
  • Thank you again Hope you are personally is going to spread our message from now on Please join our community page – facebook And sign up for our e-newsletter
  • The role of policy and tourism in wilderness protection

    1. 1. Soomaa NP © Arne Ader
    2. 2. THE ECONOMICS OF WILDERNESS The role of policy and tourism for enhancing the protection of wilderness Zoltán Kun, Executive Director PAN Parks FoundationPaanajärvi NP © Viktor Gritsuk
    3. 3. Presentation outline • introduction to PAN Parks Foundation + personal intro • developing wilderness policy in Europe • the economics of wilderness • experiences of PAN Parks Tourism Model • conclusions ALL IMAGES from EUROPEOulanka NP © Kimmo Salminen
    4. 4. Europe’s perceptive wildernessPeneda-Geres NP © Marcos Veiga
    5. 5. What is PAN Parks?Soomaa NP © Mati Kose
    6. 6. What is PAN Parks? PAN Parks works to protect Europe’s wilderness, the continent’s most undisturbed areas of naturePaanajärvi NP © Viktor Gritsuk
    7. 7. What is PAN Parks? The only European-wide organisation focusing on the protection of wilderness areasCentral Balkan NP ©CBNP Appenine Chamois © Bruno D’Amicis
    8. 8. What is PAN Parks? PAN Parks links wilderness protected areas in Europe: European Wilderness Preservation System The size of Spain 0,5 mio ha by now
    9. 9. What is PAN Parks? Integrated approach to mobilise sustainable tourism development for strengthening wilderness conservation www.panparks.orgBorjomi-Kharagauli NP © Kote Gabrichidze
    10. 10. Developing wilderness policyRetezat NP © Andreas Beckmann
    11. 11. Developing wilderness policy Lobbying in Europe and developing a wilderness momentum • 2008 Wilderness resolution • 2009 European Parliament’s special report on wilderness & European Commission- ‘Agenda for Wilderness’ • 2011 Wilderness in Biodiversity Strategy©iStock/Graeme Purdy
    12. 12. Developing wilderness policy Defining wilderness through the Wilderness Working Group NO extractive use such as •hunting •fishing •mining •logging •grazing •grass cutting •road and building constructionFulufjallet NP © Vitantonio Dell’Orto is allowed in wilderness
    13. 13. Developing wilderness policy Wilderness guidance for Natura 2000 areas • Alterra, Eurosite, PAN Parks • guidance for manager • best practice examples (also for restoration) Wilderness register (by Oct 2013) • Alterra, University of Leeds, PAN Parks • public and government consultation based on preliminary list BUT there is no overall Wilderness Research Agenda
    14. 14. The Economics of WildernessRetezat NP ©Falk Kienas
    15. 15. Conflict between indirect(ecocentric) and direct(anthropocentric)interpretation of EcosystemServices
    16. 16. The Economics of Wilderness Why dealing with the economics of wilderness? • the EP report on wilderness Calls on the Commission and Member States to co-operate with local non-governmental organisations to promote the value of wilderness (point 6);Borjomi-Kharagauli NP © Kote Gabrichidze
    17. 17. The Economics of Wilderness Wilderness is not a priceless heritage for future generations! • Europeans are not valuing wilderness as much as they should!Oulanka NP ©Michael Hennemann
    18. 18. The Economics of Wilderness Two examples • Oulanka National Park creating jobs • Majella National Park regarding restorationOulanka NP ©Hannu Hautala
    19. 19. The Economics of Wilderness Making wilderness areas financially viable means seizing opportunities of emerging markets for ecosystem services • Payments for Ecosystem ServicesRila NP © Nicolas Cegalerba
    20. 20. The Economics of Wilderness To protect wilderness we need to difersify incomes • payments for carbon offset • payments for water-related and nature disaster mitigation • payments for recreational servicesArchipelago NP © Heidi Arponen
    21. 21. The Economics of Wilderness Several steps are suggested for PA managers • define the wilderness attributes and their services • define stakeholders benefitting from ES • quantifying revenue and externalities including cost of inactionMajella NP © Bruno D’Amicis
    22. 22. PAN Parks Tourism ModelSoomaa NP © Mati Kose
    23. 23. PAN Parks Tourism Model • active promotion of local and sustainable tourism and • raising awareness and creating positive perception of wildernessOulanka NP © Michael Hennemann
    24. 24. PAN Parks Tourism Model Sustainable Tourism Development • stimulates local cooperation • involves local stakeholders • aims for synergy between conservation and tourism • improves the quality of tourism products • improves the visitors experience • includes local standard for businesses
    25. 25. PAN Parks Tourism Model Partnership with Local Businesses • ensures the strategy is implemented • partners are committed to the park and PAN Parks • different tourism service providers • over 80 partners (typically SMEs)Oulanka NP © Paavo Hamunen
    26. 26. PAN Parks Tourism Model
    27. 27. All about educationManaging expectationUnderstanding the motives
    28. 28. Managing expectationFulufjället NP © Orsolya Haaberg
    29. 29. Something happeningFulufjället NP © Orsolya Haaberg
    30. 30. Understanding the motiveProve yourselfCompetition New products: Father & Son weekendFulufjället NP © Orsolya Haaberg
    31. 31. PAN Parks Tourism ModelExpected outcome was 300,000 EURannuallyWe needed a more realistic plan in 2011With investing in marketing and manpower it cangenerate 150,000 EUR / yearIndividual touristsGroupsCorporate adventures
    32. 32. PAN Parks Tourism ModelMost important lessons learned•marketing through social media (mouthmarketing)•engaging clients•offer a special trip•sustainability across the product cycle•pricing
    33. 33. Wilderness in Europe „...about 1% of Europe’s territory ...can be called wilderness area” Ladislav Miko, EC DG Environment Wilderness is a scarce resource in Europe!Borjomi-Kharagauli NP © Kote Gabrichidze
    34. 34. The Million Project To ensure guaranteed protection of 1 million hectares of wilderness in Europe by 2015Archipelago NP © Seppo Keränen
    35. 35. European tendencies Threats and Opportunities exist parallel • wilderness comes up on the agenda (catch phrase?) • land abandonment provides opportunity to restore • wilderness disappears • restoration is more attractive than protection of existing areas!Archipelago NP © Janne Gröning
    36. 36. Research database Setting up a searchable, public Wilderness Resource Bank (analogy to Aldo Leopold Wilderness Research Institute website) • top 3: PA management, ecosystems, species conservation • down 3: climate change, ecosystem services, financingCentral Balkan NP © Evgeni Diniev wilderness protection
    37. 37. Challenge 1 How the definition of wilderness applies to the case of indigenous / local needs (is it an excuse in Europe?) • Example 1: Nordic countries • Example 2: Peneda-Geres, Portugal • Example 3: Retezat, RomaniaArchipelago NP © Heidi Arponen
    38. 38. Challenge 2 We are still in a stage in Europe when we need to explain the biodiversity benefits of wildernessPaanajärvi NP © PNP Archives
    39. 39. PROTECTED AREA ECOSYSTEM MANAGEMENT PHILOSOPHY EcologicalHunter/ IntegrityGatherers Natural Utilitarian RegulationPre-1900 1900s-1950s 1950s-1990s Post 1990s
    40. 40. How people interact withnature? Wilderness helps tore-establish the lost relation
    41. 41. Show (and not tell) a story!
    42. 42. PAN Parks works to protect Europe’swilderness, the continent’s mostundisturbed areas of nature http://panparks.org http://facebook.com/panparks http://panparks.org/user/register http://linkedin.com/panparksgroup http://youtube.com/user/PANParkshttp://storiesofwilderness.panparks.org http://mymillionproject.ning.com zkun@panparks.org

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