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Design Concepts
 

Design Concepts

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Presentation slides from Think Outside event at Stanford Institute of Design 22/04/2011

Presentation slides from Think Outside event at Stanford Institute of Design 22/04/2011

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Design Concepts Design Concepts Presentation Transcript

  • Concepts in Design Kirill Zdornyy Founder, Bodday.com
  • All the best ideas come out of the process; theycome out of the work itself. - Chuck Close American Painter and Photographer
  • • Colors• Shapes• Patterns• Typography• Aesthetics• Ergonomics• Feedback Loop• Inspiration
  • ColorsDude, I painted the friggin Mona Lisa. Have you heard of it?
  • Colors Color TheoryDude, I painted the friggin Mona Lisa. Have you heard of it?
  • Color TheoryLight (RGB) Dye (CMYK)
  • Color Wheel
  • HSL • lightness (light vs. dark, or white vs. black), • saturation (intense vs. dull) • hue (e.g., red, orange, yellow, green, blue or*Stolen from Photoshop purple)
  • Color Temperature
  • Color Temperature
  • Color Temperature Warm Grey Mixed with 6% yellow.
  • Color Temperature Warm Grey Cold Grey Mixed with 6% yellow. Mixed with 6% blue.
  • Color Meanings Red Orange Yellow Green Danger Joy Sunshine Safety Passion Enthusiasm Intellect Nature Love Fascination Energy Fresh War Creativity Attention HealingBlue Purple White BlackTruth Royalty Light MysteryTrust Power Goodness EleganceStability Nobility Purity FormalityCon dence Luxury Virginity Death
  • ShapesFill Stroke ColorSolid WidthGradient Radius
  • Patterns
  • Patterns
  • Patterns
  • AestheticsAesthetics is a branch of philosophydealing with the nature of beauty,art, and taste, and with the creationand appreciation of beauty. - Merriam-Webster Dictionary
  • AestheticsPlato felt that beautiful objectsincorporated proportion, harmony,and unity among their parts.Similarly, in the Metaphysics,Aristotle found that the universalelements of beauty wereorder,symmetry, and de niteness. - Wikipedia
  • Aesthetics
  • Aesthetics
  • Aesthetics
  • ErgonomicsCognitive ergonomics is concernedwith mental processes, such asperception, memory, reasoning, andmotor response, as they affectinteractions among humans andother elements of a system. - Wikipedia
  • Ergonomics - Donald. A. Norman The Design of Everyday Things
  • Ergonomics - Donald. A. Norman The Design of Everyday Things
  • Ergonomics
  • Ergonomics
  • Ergonomics The “unfuckup” button
  • Feedback Loop
  • InspirationGood artists copy, great artists steal. - Pablo Picasso
  • Thank you.