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Product Presentation - Megapixel Cameras
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Product Presentation - Megapixel Cameras

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I was recently asked to research and present on megapixel market trends within the video surveillance market. The request was made by a leading and well established camera manufacturer. …

I was recently asked to research and present on megapixel market trends within the video surveillance market. The request was made by a leading and well established camera manufacturer.

This presentation was researched, designed and delivered by myself in response to this request.

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Transcript

  • 1. Megapixel Camera Market Trends
    Performance you expect from the brand
    you trust..
    Zoe Yates
  • 2. “Megapixel was the most dominant trend in IP cameras over the first half of 2009”
    “ Industry people voted megapixel as the overwhelming choice for having the most impact on the video surveillance business”
    Source : ipvideomarket.info
    you can
  • 3. What is Megapixel?
    High quality images up to 5MP (2592(H) x 1940(V) )
    Up to 25 / 30 FPS
    Ideal for environments that require high quality, very detailed images
    Casinos
    Factories
    Banks
    Retail
    JPEG, MPEG4 and H.264 versions available.
    you can
  • 4. ISC West Poll
    Which trend will have the most impact on video surveillance purchases in 2009?
    Megapixel Cameras: 58%
    Hybrid DVRs: 20%
    Video Analytics: 9%
    Intelligent/Advanced Storage: 7%
    Other: 6%
    you can
  • 5. Mega Pixel Vs HDTV
    Megapixel
    Typically up to 5MP (2592(H) x 1944(V) )
    Wide range of manufacturers and availability
    Little or no industry standards
    HDTV
    Typically up to 1-2MP (1920 x 1080) aka 1080 I / P
    16:9 Industry standard
    New technology so fewer cameras currently available
    you can
  • 6. Key Market Players
    you can
  • 7. Example Models
    Source : Internet
    * At highest resolution
    you can
  • 8. Image Comparison
    4CIF 740 x 480
    1280 x 970
    2592 x 1944
    Source : Bosch
    you can
  • 9. Important Considerations
    Poor Light Performance*
    Not ideal for Outdoor
    FPS reduces as MP’sincrease
    Source : IQeye
    * Compared to 4CIF Cameras
    you can
  • 10. Important Considerations
    Large images
    More Bandwidth
    Greater Storage
    Dinion IP camera at 4CIF MPEG-4 consumption vs. 1600x1280 megapixel camera
    Source : Bosch
    you can
  • 11. Why Canon and Megapixel?
    Fast Growing Market Segment
    Customer requirement for greater detail and performance
    Utilise existing Canon processor and lens technologies
    Use the brand to drive sales and awareness
    Establish Canon as the industry leader in megapixel technologies
    you can
  • 12. Product Suggestion
    5MP Camera
    25 / 30 FPS (MJPEG & H.264)
    Day / Night (0.1 lux and below)
    Canon superior image quality
    Static and Fixed Dome Mounts
    £800.00 price point
    Long term - PTZ Camera
    you can
  • 13. Questions and Answers
    ?
    you can
  • 14. Contact Information
    Email - Zoe.yates@rocketmail.com
    Telephone – 07877 195217
    THANK YOU!
    you can