AGING WITH DIGNITYZHEJIANG UNIVERSITY IDI|PHILIPS|TU EINDHOVEN
KEY        LEARNING            INSIGHT                                RESEARCH                             PRESENT       A...
Opportunities and Challenges of China’s Aging Society  The trends for people over 60 years in China                       ...
We Focus on   Aging doesnt necessarily mean lack of health care, being              alone and low quality life, it can be ...
Investment into different life stages  |Vitality-Age|  We must see our life as an organically integrated                Dy...
“动则不衰,乐则长寿”“Life lies in motion, longevity lies in happiness”                                                             ...
KEY        LEARNING            INSIGHT                                RESEARCH                             PRESENT       A...
What does he THINK and FEEL ?                                移情图                  Hope dull day;                          ...
What does he THINK and FEEL ?                                    移情图                                    Empathy map       ...
What does he THINK and FEEL ?                                  移情图                                                        ...
What does he THINK and FEEL ?                                  移情图                     He believes the happiest thing is s...
EAT       LEISURE            HEALTH                 REST                CAREISSUE50         Apportioned   Poor square     ...
IssueconclusionAlmostalloftheoldpeoplewanttokeephealthandtendtopayspeciala]en3ontotheirhealthkeeping Almostnoneofthemusing...
生活方式管理//                        平衡生活//                           Providing solutions and         Optimizing daily rituals ...
Weposi3onthisproductas:PersonalCare         高质量                               可负担                               可持续     HI...
Learnfromtradi3onalChinesehealthkeepingphilosophy                                   Acupressuremassage                    ...
PacngTherapy经络拍打疗法Itsatradi3onal,greentherapythatboostmetabolismandstrengthenimmunesystem.Itswidelyappliedtomanydiseasesan...
giro    Playgiro           scratchback       Idlerwheelmassagershu]lecock    diabolo             pallSmall             fitn...
Mainopportuni3es1.Canwedesignaproductthatcanleadthemtoexercisetheirbodyeveryday?2.FromtheelderlyweknowChinahasmanyoldhealt...
KEY        LEARNING            INSIGHT                                RESEARCH                             PRESENT       A...
SmartHealthCareFamily      “Pushy”and“Knockie”bothcanimprove      yourphysicalhealthcondi3onsaccording      toChineseAcupr...
“Pushy”isanosemassager.Duringthemassage,thefric3onwillgraduallycreate heatwhichwillstayatamostcomfortabletemperature.Peopl...
1   Simplyholditwithtwofingers    2   Massageuser‘snose roundYingXiangpoint    3   Massageanywhereandany3me
Nose,isthemostimportantgateofhumanbody,it                              controlsthefreshairintakeandthewasteairoutput      ...
“Knockie”isapathammer.Theproducthas3massagemodessuchashea3ngmode,mul3Stouchmodeandrota3ngmode.Byusingit,userscanreleasestr...
Scenario
According to the thoughts of traditional Chinese medicine,                            our organs, limbs, skins and all the...
罗哲宁               邱懿武               袁思思                俞立颖  Charlene LUO          Yiwu QIU        Sisi YUAN           Liyi...
Thank you for              your attention                   Q&AZHEJIANG UNIVERSITY IDI|PHILIPS|TU EINDHOVEN
ZJU-Philips-TUE workshop
ZJU-Philips-TUE workshop
ZJU-Philips-TUE workshop
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ZJU-Philips-TUE workshop

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ZJU-Philips-TUE workshop

  1. 1. AGING WITH DIGNITYZHEJIANG UNIVERSITY IDI|PHILIPS|TU EINDHOVEN
  2. 2. KEY LEARNING INSIGHT RESEARCH PRESENT Analysistoinsights Insighttocrea3on Crea3ontorealiza3on Background&study:&Rediscovery Learn&consumer:&Gaininsightsinto Design&product:&Divergethoughts,aginginoureyes,definetheproblem users,condi3onsempathyvisualiza3on assessvalueofideas,designandconductdesignresearch. andKeylearning. productswithinterpreta3onand Learn&market:&Designatheme,posi3on elabora3on. ourproduct,discoveringopportuni3es. Analysis:&brainstormforcrea3onsand drawflowofuserexperience.
  3. 3. Opportunities and Challenges of China’s Aging Society The trends for people over 60 years in China 2050,320 million years old More than 23% of the total population U.S.A We will enter the widely aged society ≥60 Next decade in CHINA: 180 million Industrialization 11% of the total Urbanization population Information Age Modernization
  4. 4. We Focus on Aging doesnt necessarily mean lack of health care, being alone and low quality life, it can be and should be changed.
  5. 5. Investment into different life stages |Vitality-Age| We must see our life as an organically integrated Dynamicchanges:walkingintoaging Sta3c:inaging≥60 entity, which is composed of mutually connected and overlapped life stages. Thats also how we should experience our life. Experiences in the earlier stages of our life affect our life later. Age 10 20 30 40 50 60 70 80+0-18 Adolescent : 18S25Youth: 25S40Adults: 40S60 Adjustmentand 60+ Redefining our lifeCradle of longevity The beginning of good The time when we can Transi3on The vulnerability and sense of loss in ourlongevity, knowledge lifestyle. Young people develop ourselves and Middle age is a crucial time of old age can be interpreted as anand emotional may have no idea about shoulder a citizens transition. Contrary to what indispensable part of the unstoppablefoundations were built the future, however, they responsibility. All those many people believe, this development of our life. Experiencing lossin our adolescent do know that their current activities contributed to the period of time is actually very can be transformed into forgiveness andperiod of time. lifestyle, mindset and building of our economic, shapeable. It should and must sympathy. Many people see the coming of habits or anything going on social and human capital, be seen as the overture for an death as a transformation. Thus, aging and may have some which helps to ensure energetic aging. Its the same experiences can be transformed into consequences later. happiness of our later life logic as the good development and wisdom. stages. accumulation as a teen is an overture for a better adult life.
  6. 6. “动则不衰,乐则长寿”“Life lies in motion, longevity lies in happiness” 精神/spirit 动形/movement “阴阳平衡,天人合一”“The integrity of man and nature” 固精/gujing 调气/regulating Qi “戒骄戒躁,养调情绪”“guard against arrogance and rashness, 食养/food maintenance regulate emotions” 药饵/medicinal herbs 东方养生观 Eastern Thinking of keeping health 言行,心态,文化 Words and deeds, mentality, culture
  7. 7. KEY LEARNING INSIGHT RESEARCH PRESENT Analysistoinsights Insighttocrea3on Crea3ontorealiza3on Background&study:&Rediscovery Learn&consumer:&Gaininsightsinto Design&product:&Divergethoughts,aginginoureyes,definetheproblem users,condi3onsempathyvisualiza3on assessvalueofideas,designandconductdesignresearch. andKeylearning. productswithinterpreta3onand Learn&market:&Designatheme,posi3on elabora3on. ourproduct,discoveringopportuni3es. Analysis:&brainstormforcrea3onsand drawflowofuserexperience.
  8. 8. What does he THINK and FEEL ? 移情图 Hope dull day; Empathy map Young people should have their own personality! Of course, also the elderly; Few people has the same interest in the town; Marital harmony, well-behaved daughter study, do not have to worry about his daily lives, very happy. What does he SEE ? Many products with too many What does he51岁 Dr. Wu HEAR ? features, but do not know how to use it; Friends like chatting with him to Square dance is very popular in get his suggestions; China, but the sound facilities is poor;He live in a small town, Like to share with others; As a doctor, found a lot of people feelhoping to develop his Good relationships with uncomfortable go first to a doctorinterests. He is planning the rarely buy medical equipment. neighbors.retirement life. What does he SAY and DO ?"I love photography and grow Start photography last year, went to urban Photographic Society;vegetables." Start learning Internet chat, online shopping when he’s 40;"I am an otaku. " Grow vegetables with wife after work; Often say no to meat, to lose weight, but never do. PAIN GAIN Genetic headache 20 years young, enjoy the fun of modern life Can not quit smoking Be able to have more time to pursue his own things
  9. 9. What does he THINK and FEEL ? 移情图 Empathy map Hope the older products really think for the elderly; Country should do practical work for the elderly; Life is well-off, but can not afford high medical expenses; Want to play but have no place to go, all need money What does he SEE ? What does he HEAR ?71岁 Mr. Liu The elderly are cheated; One never need to worry about thief before 1990 ; 10 thousand people help one person The Community outdoor activitiesHe is exercising with when he is young, but now no one equipment were broken, nobodycommunity public health dare to help the elderly when they fall repair it; on the street.facilities. As retired workerfrom a silk factory , he is quite What does he SAY and DO ?concerned about the high Shopping and cooking by himself;medical costs. Chat and rest in the park; Play free facilities;Our living conditions is better, Phone only be used to answer calls;but social condition is poor! People who invited him to lectures, their real purpose“TV says every day that the is selling the product (high prices)aging, old age security, butclubs for elders began to PAIN GAINcharging a fee, why?” Once he spent more than two months’ pension to Do not have a serious illness; pay the hospital expenses (25000RMB after More services agency; Medicare6000RMB); More facilities for the elderly Few free facilities for the elderly
  10. 10. What does he THINK and FEEL ? 移情图 Health is the most important thing; Empathy map People can not be idle. He always find something to kill time; Social stability is happiness; Could do what he wanted to do after Retirement, Without the pressures of life, very happy. What does he SEE ? Experienced the war when he’s young;75岁 Mr. Zhang What does he HEAR ? Life is not easy to modern young people; Read and watch news everyday, Seeking the hard days of food andHe used to be a Chinese concerned about national affairs; clothing;chess teacher. After retiring, Suggest health promotion of to Grandson’s academic pressure is toohe picked up his interest and others; largebiking to Hupao Spring just tocollect the water for boiling What does he SAY and DO ?tea. He don’t believe the advertising of health products; Biking, gardening, fishing, often go traveling to spend time; Eating habits is different from his son and wife.“The mentality of life is most Play MahJong, chatting, drinking tea to pass the time;important!” Son bought him a touch-screen phone, but he just use it“I should get out more before I answer and save phone;can’t walk.” PAIN GAIN Too much advertising when watching TV Healthy body Many people cheat the elderly Future generations’ happiness Radio noise is too much Social stability
  11. 11. What does he THINK and FEEL ? 移情图 He believes the happiest thing is social stability. Empathy map He learned to control his emotions and forgive other people. When he think about my past time, he would be moved into tears. He was proud that he can take care of himself. What does he What does he SEE ? He experienced the hard time of Anti- HEAR ?86岁 Prof. Li Read newspapers and watch TV Japanese war and the period time when PR China was built. for news to understand national He used to live in Beijing and Shanghai, affairs. and now choose to stay in theUsed to be a Russian hangzhou, that felt like everywhere istranslator and teacher in When one found an effective way to stay healthy, the message will park;Shanghai Foreign Language soon be spreader out.School. He had suffered manydiseases, however hold What does he SAY and DO ?himself up for 30 years with a He is concerned about the health care keeping in good healthhealthy lifestyle. knowledge, from the 70s to exercise every day. Every day he most of the time the massage and health care. He and his family divide food, pay attention to nutrition rather than“Sports is the essence of life” taste.“As long as the hobby is good He didnt have any electronic equipment;for my health, I will like it . PAIN GAIN Joints are not flexible Health Dysaudia Peace, stability and harmonious life Dizzy、hepatitis、gastrosia Teeth
  12. 12. EAT LEISURE HEALTH REST CAREISSUE50 Apportioned Poor square Headache Insomnia Want to use the equipment internet but Joints are not flexible Children has no use mobile phone patience to teach just for answer High maintenance fee Nostalgia Teeth Gone High blood Shopping less pressure, blood pressure monitor Children earn less, quality is poor Bad environmental have to depend on quality oneself Movements were Deafness80+ Food safety painfully Fall no one will help
  13. 13. IssueconclusionAlmostalloftheoldpeoplewanttokeephealthandtendtopayspeciala]en3ontotheirhealthkeeping Almostnoneofthemusinganyhealthcareequipment Someoftheirhealthkeepingmethodsarenotprofessional
  14. 14. 生活方式管理// 平衡生活// Providing solutions and Optimizing daily rituals for small, guidance for managing convenient health improvements. health risks. 专业医疗// 健康爱好者// Professional solutions Fueling and supporting a passion for acute or chronic for a healthy lifestyle. health problems.Motivation Being not motivated is not an option Motivation Can vary through life-defining moments,because there is a need for change and support. is highly dependent on enthusiasm.Hard-hitting, precautionary Empowering, optimisticTime-bound, programmed Continuous, lifestyle
  15. 15. Weposi3onthisproductas:PersonalCare 高质量 可负担 可持续 HIGH QUALITY AFFORDABLE SUSTAINABLE The ever-increasing need for personal care is contributed to the reality that modern hygiene and medical system were built for urgency rather than chronic. It is one of the biggest challenge for a rapidly aging society to design a high quality, affordable and sustainable health care service, especially health care service in the long run. Such increasing need is also related to the transformation from community care to mobilized care and family care. IMAGEFROMFLICKR.COM
  16. 16. Learnfromtradi3onalChinesehealthkeepingphilosophy Acupressuremassage 穴位按摩
  17. 17. PacngTherapy经络拍打疗法Itsatradi3onal,greentherapythatboostmetabolismandstrengthenimmunesystem.ItswidelyappliedtomanydiseasesandbecamepopularamongChinesepeopleforitsimplicity.Pacngtherapycanremovetoxinsfromourbodythuscuringdiseasesandstrengthenimmunesystemofourbody.IMAGEFROMFLICKR.COM
  18. 18. giro Playgiro scratchback Idlerwheelmassagershu]lecock diabolo pallSmall fitnessball Tradi3onalhealthcaretools
  19. 19. Mainopportuni3es1.Canwedesignaproductthatcanleadthemtoexercisetheirbodyeveryday?2.FromtheelderlyweknowChinahasmanyoldhealthkeepingmethod,howtodevelopthemandcanweconnectthemtodesign?
  20. 20. KEY LEARNING INSIGHT RESEARCH PRESENT Analysistoinsights Insighttocrea3on Crea3ontorealiza3on Background&study:&Rediscovery Learn&consumer:&Gaininsightsinto Design&product:&Divergethoughts,aginginoureyes,definetheproblem users,condi3onsempathyvisualiza3on assessvalueofideas,designandconductdesignresearch. andKeylearning. productswithinterpreta3onand Learn&market:&Designatheme,posi3on elabora3on. ourproduct,discoveringopportuni3es. Analysis:&brainstormforcrea3onsand drawflowofuserexperience.
  21. 21. SmartHealthCareFamily “Pushy”and“Knockie”bothcanimprove yourphysicalhealthcondi3onsaccording toChineseAcupressure.Wehopeto designaseriesofproductsthatcontain bothChineseancientwisdomandmodern technologyandkeepeveryoneliving longerandlivingbe]er.
  22. 22. “Pushy”isanosemassager.Duringthemassage,thefric3onwillgraduallycreate heatwhichwillstayatamostcomfortabletemperature.Peoplecansimplyhold itwithtwofingersandthenmassagetheirnosearoundYingXiangpoint.Itwill keeppeopleawayfrommanydiseasesincludingcatchingcold.
  23. 23. 1 Simplyholditwithtwofingers 2 Massageuser‘snose roundYingXiangpoint 3 Massageanywhereandany3me
  24. 24. Nose,isthemostimportantgateofhumanbody,it controlsthefreshairintakeandthewasteairoutput fromourbody.Astheoldsaying:“lungisconnec3ng directlywiththenose”.Thenoseisthefirstguardof ourbodydefensesystem,keepingusawayfromdust anddisease.Thus,thecareofnoseisextremely important. Ying-Point | 迎香穴 (in the nose lateral 0.5cm) Massagethebothsidesofnose,especiallymassage theYingSPoint(0.5cen3metersawayfromthenose) cancurehypomania,facialparalysisorspasm. Ifelderlymassagetheirnoseeveryday.Itwillhelp themtonourishlungsair,andpreven3onofcoldsand nasaldiseases,aswellaskeepbodyfitness. IMAGEFROMQUANJING.COM
  25. 25. “Knockie”isapathammer.Theproducthas3massagemodessuchashea3ngmode,mul3Stouchmodeandrota3ngmode.Byusingit,userscanreleasestressesontheirshoulders,legsandfeet.
  26. 26. Scenario
  27. 27. According to the thoughts of traditional Chinese medicine, our organs, limbs, skins and all the visible and invisible body parts, are closely and mutually connected and has widely profoundly impact on each other. Patting stimulate our skin, while the positive change on some part of our skin can bring about positive changes to the whole body thus strengthen immune system and self- repair function, thus curing diseases. Head: Good sights and clear hearing. 眼不花来,耳不聋。 Face: No wrinkles, feel younger 皱纹不生,更年轻。 Back: No Hyperostosis, No pains in the waist 骨质不增,腰不疼 Chest: No coughing and No Respiratory diseases 气管畅通,咳嗽宁 Limbs: Feel fresh and walk fast 走路如风,全身轻IMAGEFROMQUANJING.COM
  28. 28. 罗哲宁 邱懿武 袁思思 俞立颖 Charlene LUO Yiwu QIU Sisi YUAN Liying YUwww.zhening.me www.qiuyiwu.com www.yuansisi.me TEAM MEMBER
  29. 29. Thank you for your attention Q&AZHEJIANG UNIVERSITY IDI|PHILIPS|TU EINDHOVEN
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