Hello thank you, it is a pleasure to be here For organizing and hosting You may gather from the title that I am emphasing the social character of the internet and the fact that the internet is a social medium used by people who want to be social.
Please do not expect the internet to be anything but ordinary It is not the internet, it is our expectations Just another place with its intricacies Early research organizational/informational - social was mostly anecdotal accounts of mysterious things that happened in cyberspace
The power of social networking How information spreads, social information, too Why do humans take action and mobilize , work together and communicate Large scale social network experiment – crowdsourcing the entire US (locate terrorists, other threats) Online Social Networks SNSs and Social Media- What are they?
All information and social oriented: Appeal: Variety of social network sites http://www.techcrunch.com/2007/11/28/social-site-rankings-october-2007/ Public Displays of Connection (PDCs) Social cost of not joining Public information and privacy connectivity
A performance You are who your friends are – not a new thing, but amplified Gossip magazines Things we post online need to make sense to a lot of different people, without compromising our sense of identity/ who we are Social capital is a term we use to refer to relationships that generate value for us
What am I interested in? with my collaborators Produce more or less social people? CMU story
Asked questions about how people use facebook Asked questions about personality factors and demographics And about habits – mobility, life satisfaction, economic security Relaxing entertainment and habitual passtime – new kind of sociability, in the past….activity, extroversion, talking Those social use it to sustain strong ties with family Those mobile use it to sustain weak ties – remote People do not distinguish between reasons why, use it fulfill a number of needs, some information, some social, some that used to be met by other media (I will hear of late breaking news via facebook or tweeter, before I hear from anywhere else) Sociability exercised from comfort of ones own couch Not fixed
Culture of posing for the camera, enables an analysis of the semiology of photos
A semiotic and discourse analysis of college student photo albums and the associated comments reveals that photography is integral to student identity formation. Photographs are used to demonstrate the existence of friendship groups and their cohesiveness and independence from family. Further, photographs and the camera are a almost required element of college life. Events and relationships are made real through the involvement of a camera. The vast majority of the images demonstrate a clear awareness of the camera by being posed, in addition the demonstrate behavior produced specifically for the camera. Comments reinforce this relationship. The photographs are used to spark conversation for those present at the making of thew photographs and for those who missed out. Contextual elements, through backgrounds, are de-emphasized, suggesting the the primacy of the human relationships and the existing knowledge in the head of viewers required for decoding the images. Facebook images are clearly meant for a closed group, reinforcing membership and cohesiveness. One must be a member to understand the full-meaning and by recognizing the meaning one gains a greater sense of membership. Facebook photo albums ≠ all photos. Student use Facebook to play out college lives to/for each other Speaking to each other visually, publically The outfits /locations change, the poses/people don’t Meaning exists in viewers’ minds Primacy of relationships “ Proven” by quantity & nature of pics Events important only because of experiences w/ friends Suspended sociality
Definition of architecture : structure, content design How does it restrict and inspire your behavior? How does it shape, and how do you shape it? Similar to the physicality of spaces, this room No windows? Windows open? Door open, no walls? Smaller room? These are the slight differences I am talking about - what is the online equivalent to that? How do we sense it and react to it?
Inviting open, network comms conncetion everyone can join
Little less open liitte more private - professionals, to connect, you must specify a prof connection that the other person confirms
Private, by invitation only
Profile page This is everything I am and a small fraction of it at the same time Lively, colorful, open, messy and organized at at the same time
Here things get a little easier, setting more private, professional only, limited apps and opportunities to play
Here even more private, and it is like my personality has been put on mute
Facebook: carefully crafted statements, that mean different things to different people, but you communicate your social status by friend selection, and attitude toward the medium Easy to pick out celebrities, arrivistas, etc Linked in: symbolizes professional code of ethic, and a western, rather US based dogma of professionalism Smallworld:act of joining is a status statement in and of itself Tight and loose structures --- Goffman
Privacy as you know it is a thing of the past Space guides shapes how you behave, linken to room Internet another place Extraordinary is derived out of the ordinary What we understand as social behavior is reformed
Traverse to sociality via interlinked friends and connecttions 2. Privacy NOT essential for sociality (in response to point 2) Here, we are seeing an effort to become social, and at the same time, stay private Privacy a commodity of the modern era – people living in rural areas had no privacy 3. Rest on number of connections that are networked, that is the principle here redactional – you edit your own, others edit you Remixed, working on content that has been reworked, which you then re-work to provide a temporary personal stamp 4. Private public blurred, collapsed into the grand domain of the social, which consists of spaces and audiences that are multiplied Here the sese of place formed is reflexive to one’s sense of self
Social Media,Social People: Emerging Sociabilities on Social Network Site s Zizi Papacharissi, PhD Professor and Head, Communication University of Illinois-Chicago