Effective taxi
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
855
On Slideshare
855
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
13
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • « Specializing » üçün alternativ olacaq
  • Helvetica fontu etmek girişleri

Transcript

  • 1. Company profile TAXI monitor ads © 2012 EFFECTIVE Media
  • 2. Introduction Effective Media is a media expert specializing in marketing solutions. Unlike traditional media agencies, we’re not stuck with conventional planning based on reasonable spending of the budget. Our approach is not limited by “ad spaces”. For us, everything and everybody we can use to communicate our target audience is a Media.Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | info@effectivemedia.az |
  • 3. TAXI monitor ads © 2012 EFFECTIVE Media
  • 4. Advantages / TAXI adsAudienceupper middle income; 110 000 contacts / month.Environmentnot cluttered, one-to-one contact; people are open to receive information.Average trip duration 20 minutesHighest rate of each ad impression (5 minutes entertainment / 5 minutes ad block).ContentCommercials are mixed with entertaining videos. Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | info@effectivemedia.az |
  • 5. Our Services / TAXI ads• We are the exclusive seller of ad places on headrest LCD monitors inside the cabs of “189” Call Taxi Service. 300 TAXI 24 HOUR SERVICE 300 MONITOR• Your ad will be placed in 300 taxis and will work for your marketing goals 7/24.• You will reach upper middle income audience at their receptivity moment. Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | info@effectivemedia.az |
  • 6. Passengers / TAXI ads 67% 33% customers customers are women are men• “189” Call Taxi Service passengers are above average income earners.• 100% of men customers are employed.• Significant part of women customers are also employed.• “189” Call Taxi Service has more than 80 corporate clients. Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | info@effectivemedia.az |
  • 7. Coverage / TAXI ads• “189” Call Taxi Service has more than 400 taxi cabs. At the moment, monitors are installed inside of the most active 300 cabs.• Each taxi receives 5-7 orders from 189 Taxi Service a day, with average 2 passenger per a drive. Plus passengers picked up outside of “189” Call Taxi Service• About 110.000 contacts per month. Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | info@effectivemedia.az |
  • 8. Pricing / TAXI ads• 110.000 contacts, 0,04 AZN per contact• Monthly payment for 300 taxi is 5.000 AZN Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | info@effectivemedia.az |
  • 9. Content / TAXI adsTo reduce annoyance from advertising we added entertainingvideos mixed with commercials.We believe that it’s easier to sell to happy people. Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | info@effectivemedia.az |
  • 10. Technical info / TAXI ads SD Card 7” display Motion sensor Remote sensor Volume Buttons• Your advertisement will start automatically when passenger sits in front of display.• Passengers won’t be able to switch it off, they’ll be able only to mute sound and adjust volume.• Remote Control is only for taxi drivers’ use. Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | info@effectivemedia.az |
  • 11. Thanks for attention Address: Islam Safarli 3, Baku AZ1001, Azerbaijan Phone: +99412 437 93 43 info@effectivemedia.az www.effectivemedia.az © 2012 EFFECTIVE Media