Effective media credentials

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  • «Specializing»üçün alternativ olacaq
  • Effective media credentials

    1. 1. Company profileIslam Safarli 3 | +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az
    2. 2. Introduction Effective Media is a media expert specializing in marketing solutions. Unlike traditional media agencies, we’re not stuck with conventional planning based on reasonable spending of the budget. Our approach is not limited by “ad spaces”. For us, everything and everybody we can use to communicate our target audience is a Media.Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az
    3. 3. Our servicesIslam Safarli 3 | +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az
    4. 4. Our services TV & RADIO DIGITAL OUTDOOR INDOOR TAXI ADSIslam Safarli 3 | +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az
    5. 5. Our services TV & RadioIslam Safarli 3 | +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az
    6. 6. Our services / TV & RADIOEffective Media has extensive knowledge of strategic media planning, media placement and post-buy analysis. Regardless of the method of communication, strategic planning and the implementation of that planning is critical to the success of any marketing effort.We believe in innovative, cost efficient media buying. We are committed to negotiating the best possiblebuys for our clients everyday, constantly updating our media buying systems and making sure that we are on the cutting edge of media buying techniques. Islam Safarli 3 | +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az
    7. 7. Our services DigitalIslam Safarli 3 | +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az
    8. 8. Digital Services Internet has dramatically changed the marketing communications, switching the focus from the advertiser’s monolog to the dialog with a Customer. With our unique knowledge of Aznet and the expertise in media planning, we help you establish a conversation with your target audience. Additionally, our strategic relationships with the leading websites give us ability to optimize your budget.Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az
    9. 9. Digital Services in partnership with Web development Promo microsites Contests Corporate Applications Facebook Mobile• Media Buying API Integrations• Media Planning MMS SMS Social media campaign Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az
    10. 10. Digital Services / Exclusive partnersEffective Media has exclusive media-selling rights for thefollowing websites: boxca.com zerkalo.az / ayna.az box.az yoxla.az mp3-az.com weboxu.com azcookbook.com/azeri Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az
    11. 11. Exclusive partners / boxca.com Monthly statsUnique visitors 1,175,730Total impressions 10,751,802Azerbaijan unique visitors 252,519 Website info: Boxca.com is file sharing system Website audience: Young people between 18-25 age Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az
    12. 12. Exclusive partners / zerkalo.az / ayna.az Monthly statsUnique visitors 42,000Total impressions 280,000Azerbaijan unique visitors 13,000Azerbaijan total impressions 130,000 Daily national newspaper with weeklyWebsite info: analytical issue Educated, literate people, who are interestedWebsite audience: in current affairs, politics, and the arts Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az
    13. 13. Exclusive partners / box.az Mail service statsRegistered users 120,000New registrations per day 500Active users 55,000 Monthly trafficUnique visitors 395,000Total impression 804,000Website info: #1 national mail service in AzerbaijanWebsite audience: Majority is young people between 18-25 age Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az
    14. 14. Exclusive partners / azcookbook.com/azeri Monthly statsUnique visitors 29,000Total impressions 192,000 The biggest cookery blog in AzerbaijaniWebsite info: language.Website audience: Women who love to cook Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az
    15. 15. Exclusive partners / yoxla.az Monthly statsUnique visitors 5,000Total impressions 25,000 Comparison system of data provider’sWebsite info: servicesWebsite audience: Broadband, wireless mobile internet users Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az
    16. 16. Exclusive partners / mp3-az.com Monthly statsUniqe visitors 180,000Total impressions 2,000,000Website info: Mp3-az.com is music download portal Young people who enjoy the music andWebsite audience: entertainment Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az
    17. 17. Exclusive partners / weboxu.com Monthly statsUniqe visitors 11,000Total impressions 33,000Website info: Technology oriented group blog Technology geeks, advanced pc users, socialWebsite audience: media specialists Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az
    18. 18. Other partners and etc.Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az
    19. 19. Our services IndoorIslam Safarli 3 | +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az
    20. 20. Our services / IndoorNowadays it’s getting more difficult toreach consumers through the clutter.Effective Media gives you an opportunityto reach your audience in unclutteredenvironment.Indoor advertisement is effective, targetedand gives long impression.Effective Media brings you innovativeindoor advertising solutions. Such as:- Advertising on mirrors- Advertising on monitors (elevators, universities,metro)- Lightboxes- Shoe polish machines- And many other advertisements at businesscenters, restaurants, hotels, wedding halls Islam Safarli 3 | +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az
    21. 21. Our services Mirror AdsIslam Safarli 3 | +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az
    22. 22. Advantages / Mirror adsAudienceThe best (100%) gender segmentation. Opportunity for incomelevel segmentation, based on venues.Environmentnot cluttered, one-to-one contact; highly relevant for manycategories (home care, personal care, etc.).Probability of ad viewingIn WC, for image mirrors - 100% among people washing theirhands, and for video mirrors - 100% for people using papertowels.AccountabilityOpportunity to give approximate audience size. Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az
    23. 23. 100% Image Mirror• Ad mirror is a new step in advertising and a new medium. It’s a combination of mirror and light box.• It appears as a light box when there is nobody in front of it, when somebody approaches, it turns into regular mirror.• It works with motion sensor. Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az
    24. 24. 30% Image Mirror• 30% Image ad mirror functions vice versa. At first glance it’s a regular mirror, but when somebody approaches , at the bottom on 30% of its’ surface appears advertising.• It has a surprising effect and will impress audience.• It doesn’t limit a person from looking at him/herself on the mirror. Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az
    25. 25. Video Ad Mirror• Video ad mirror works in the same way as 30% image mirror. At first glance it’s a regular mirror, but when somebody approaches, at the bottom of it appears small video advertising with sound.• It has a surprising effect and will impress audience.• It doesn’t limit a person from looking at him/herself on the mirror. Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az
    26. 26. Places / Ad Mirrors• These mirrors are to be installed in WCs and halls of: - Restaurants - Fitness and Spas - Shopping malls - Theaters - Business centers - Airport - Concert halls - Public toilets Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az
    27. 27. Coverage / Ad Mirrors• Our mirrors will be placed at most popular places of Baku• At first stage will be available: 30% Image Mirrors – 200 pcs, 100% Image Mirrors – 100 pcs, Video Ad Mirrors – 100 pcs Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az
    28. 28. Our services TAXI AdsIslam Safarli 3 | +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az
    29. 29. Advantages / TAXI adsAudienceupper middle income; 110 000 contacts / month.Environmentnot cluttered, one-to-one contact; people are open to receiveinformation.Average trip duration 20 minutesHighest rate of each ad impression (5 minutes entertainment /5 minutes ad block).ContentCommercials are mixed with entertaining videos. Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az
    30. 30. Our Services / TAXI ads• We are the exclusive seller of ad places on headrest LCD monitors inside the cabs of “189” Call Taxi Service. 300 TAXI 24 HOUR SERVICE 300 MONITOR• Your ad will be placed in 300 taxis and will work for your marketing goals 7/24.• You will reach upper middle income audience at their receptivity moment. Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az
    31. 31. Passengers / TAXI ads 67% 33% customers customers are women are men• “189” Call Taxi Service passengers are above average income earners.• 100% of men customers are employed.• Significant part of women customers are also employed.• “189” Call Taxi Service has more than 80 corporate clients. Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az
    32. 32. Coverage / TAXI ads• “189” Call Taxi Service has more than 400 taxi cabs. At the moment, monitors are installed inside of the most active 300 cabs.• Each taxi receives 5-7 orders from 189 Taxi Service a day, with average 2 passenger per a drive. Plus passengers picked up outside of “189” Call Taxi Service• About 110.000 contacts per month. Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az
    33. 33. Pricing / TAXI ads• 110.000 contacts, 0,04 AZN per contact• Monthly payment for 300 taxi is 5.000 AZN Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az
    34. 34. Content / TAXI adsTo reduce annoyance from advertising we added entertainingvideos mixed with commercials.We believe that it’s easier to sell to happy people. Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az
    35. 35. Technical info / TAXI ads SD Card 7” display Motion sensor Remote sensor Volume Buttons• Your advertisement will start automatically when passenger sits in front of display.• Passengers won’t be able to switch it off, they’ll be able only to mute sound and adjust volume.• Remote Control is only for taxi drivers’ use. Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az
    36. 36. Thanks for attention Address Baku, Islam Safarli 3 Phone +99412 437 93 43 info@effectivemedia.az www.effectivemedia.az

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