Classical Conditioning A behavioral learning theory according to which a stimulus is paired with another stimulus that elicits a known response that serves to produce the same response when used alone.
How does CVS Pharmacy use stimulus generalization for their private brands?
Do you think it is effective?
Should this be allowable?
Strategic Applications of Classical Conditioning
Selection of a specific stimulus from similar stimuli
This discrimination is the basis of positioning which looks for unique ways to fill needs
Instrumental (Operant) Conditioning A behavioral theory of learning based on a trial-and-error process, with habits forced as the result of positive experiences (reinforcement) resulting from certain responses or behaviors.