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ZipCash Credentials & Case StudiesM A K I NG M O B I L E / D I G I TA L M O N E Y & R E W A R D S W O R K F O R YO U R BRAND
Zip Cash – Digital Money conceptWho we are, what we do ZipCash is a mobile and internet based transactions engine which powers Brand Promotions Connecting Brands & Customers Brand Rewards Consumer / Trade Loyalty Programs Social Media Rewards Employee Incentives & Rewards Co-Branded & White Labeled Payment Solutions ZipCash is India’s first mobile payment service for consumers using the pre paid model whereby consumers can shop online, offline or pay their bills using a mobile phone. ZipCash has been authorized by the Reserve Bank of India to set up a Payment System under the “Payments & Settlement Act, 2007 ZipCash has robust systems & processes in place which have undergone thorough Information System audits to ensure scalability, availability of the system & good end-user experience. ZipCash provides a simple, frictionless and intuitive Redemption platform to its it’s end customers.
ZipCash Digital Payment ZipCash is a payment service targeted at consumers whereby they can make online as well as offline micropayments using Mobile SMS as well as the Internet Each party needs only a Mobile phone & a prepaid ZipCash balance to conduct a transaction Implementation is Bank/ Telco/ Device agnostic Prepaid model ensures limited liability Customers can top up their ZipCash balance via ZipCash Cash Cards You have received a bill home delivered across the country from MTNL for or use any VISA/ MASTER credit Rs. 450 To pay cards or one of the 26 Netbanking SMS to 56767 ZIP 1002 <PIN> Accounts online. Soon, ZipCash will also be available at 6000 outlets across India.
A. User Experience: Online Shopping Product Demo 2 AX124Z 1 Message System 9810098100 generated Received *BookMyShow* unique has sent you bill Transaction ID for Rs 250 *2 Movie Tickets * 3 Payment ZIP Successful! AX124Z paid You have **** Rs 250 to BookMyShow. Bal: Rs 650 Choose ZipCash Payment Option Enter Mobile 9830098300 1 Number & PIN
Services offered by ZipCash Awareness Interest Desire Action Digital Brand SMS Sampling mVouchers Promotion Promotions Blast Social Media / Digital Consumer Events Mobile Loyalty mGifting Updates Promos Programs Social Customer Trade Sales Media loyalty Loyalty CRMCampaigns
Brand Promotions & Rewards 1. ACROSS MARKETS / CITIES2 . A C R O S S C O N S U M E R S – E D U C AT E D / N O N E D U C AT E D 3. ACROSS CONSUMERS – EVEN FOR NON -ONLINE 4. ACROSS MOBILE HANDSETS 5 . A C R O S S T E L E C O M O P E R AT O R S
Brand Purchase/Trial/ Interaction – User uses the balance Real time Activation Workflow 1 ZIP GET TOPUP MOBILENO AMOUNT PIN User receives the SMS 2 ZIP PAYBILL CONSUMERID Thank you for ZipCash validates AMOUNT PIN Participating in XXX. the unique no. from You have received Customer the Campaign list, ZipCash Coupons worth 3 scratches the creates a digital Account Rs.X. Use this to pay bills, Buy CCD, Shoppers Stop, card and sends for the Mobile Number, buy mobile talk time, Gift FabIndia or Lifestyle Gift the unique no. to Then credits ZipCash Vouchers, Ringtones or Vouchers at www.zipcash.in Coupons worth shop at over 250 websites! 56767 or 98xxxx: predefined amount With XXX you are ZIP PEPSI A6TAX Always a winner! 4 Into the digital Account. Online Merchants such As BookMyShow, IndiaPlaza, HomeShop18, Arzoo etc. 5 Buy Daily Deals & ProductsMOBILE TOPUPS, MOBILE/DTH BILL PAYMENTS, UTILITY BILL i.e. Catalogue Shopping fromPAYMENTS, ONLINE SHOPPING, ONLINE MOVIE TICKETS, ZipCash.in for over 200+ cities all over IndiaDAILY DEALS, GIFT VOUCHERS, ONLINE RAIL/FLIGHT TICKETS,HOTEL BOOKINGS, HOLIDAY PACKAGES, ONLINE PIZZA ORDERING, 6 Click on the link belowCOFFEE SHOP, MUSIC, CALLER TUNES, APPAREL, HOUSEHOLD to buy cool ringtones or CallITEMS, FLOWERS, CAKES, ETC. WITH A HOME DELIVERY OPTION. For astrology updates/ chat
Brand Rewards –Activation Workflow User uses the balance Deferred Rewards 1 ZIP GET TOPUP MOBILENO AMOUNT PIN User receives the SMS 2Brand Promotion/ Event etc. ZIP PAYBILL CONSUMERID Thank you for AMOUNT PIN ZipCash Participating in XXX. creates a Digital You have received Brand Provides List of Consumers Account ZipCash Coupons worth 3 Rs.X. Use this to pay bills, Buy CCD, Shoppers Stop, With Mobile Nos, & for the Mobile Number, buy mobile talk time, Gift FabIndia or Lifestyle Gift Reward Money to be Then credits ZipCash Vouchers, Ringtones or Vouchers at www.zipcash.in Given to them. Coupons worth shop at over 250 websites! + Letter of KYC to predefined amount With XXX you are ZipCash Into the digital Account. Always a winner! 4 Online Merchants such As BookMyShow, IndiaPlaza, HomeShop18, Arzoo etc. 5 Buy Daily Deals & Products MOBILE TOPUPS, MOBILE/DTH BILL PAYMENTS, UTILITY BILL i.e. Catalogue Shopping from PAYMENTS, ONLINE SHOPPING, ONLINE MOVIE TICKETS, ZipCash.in for over 200+ cities all over India DAILY DEALS, GIFT VOUCHERS, ONLINE RAIL/FLIGHT TICKETS, HOTEL BOOKINGS, HOLIDAY PACKAGES, ONLINE PIZZA ORDERING, 6 Click on the link below COFFEE SHOP, MUSIC, CALLER TUNES, APPAREL, HOUSEHOLD to buy cool ringtones or Call ITEMS, FLOWERS, CAKES, ETC. WITH A HOME DELIVERY OPTION. For astrology updates/ chat
Social Media Promotions 1 . I N S TA N T O N L I N E R E D E M P T I O N 2 . S E A M L E S S R E W A R D S A C C U M U L AT I O N
Some Notes about the Facebook Connect feature Direct Facebook Connect on ZipCash.in is under final stages of Audit. It is been tested by our IT Audit team & Financial Compliance team to ensure that the appropriate IT & RBI Compliance guidelines are met. Hence it will be going live in a couple of months. Until then we propose the following Workflow for Social Media Rewards using the ZipCash platform.
Social Media Campaign – User uses the balance Rewards Workflow 1 ZIP GET TOPUP User shares only his MOBILENO AMOUNT PIN Brand/SM Agency ZipCash username shortlists list of on the same FB Fan User receives SMS 2 Winners on FB Page in a / Twitter etc. comment/Pvt. Msg. ZIP PAYBILL CONSUMERID Thank you for AMOUNT PIN etc with the interacting in XXX. Brand/SM Agency. You have received Brand / SM Agency 3 sends the username ZipCash Coupons Buy CCD, Shoppers Stop, + Reward Amount to Worth Rs.X. FabIndia or Lifestyle Gift ZipCAsh. Just login into A FB/Twitter reply Vouchers at www.zipcash.in www.zipcash.in By the Brand/ SM Agency to claim is sent Your Reward Cash. 4 to the Winning Users Online Merchants such With XXX you are to visit ZipCash credits the As BookMyShow, IndiaPlaza, Always a winner! www.zipcash.in & Reward Amount HomeShop18, Arzoo etc. Create an Account into the relevant i.e. Username/ Winners ZipCash Account. 5 Buy Daily Deals & Products Password. i.e. Catalogue Shopping from ZipCash.in for over 200+ cities all over IndiaMOBILE TOPUPS, MOBILE/DTH BILL PAYMENTS, UTILITY BILL PAYMENTS, ONLINESHOPPING, ONLINE MOVIE TICKETS, DAILY DEALS, GIFT VOUCHERS, ONLINE 6RAIL/FLIGHT TICKETS, HOTEL BOOKINGS, HOLIDAY PACKAGES, ONLINE PIZZA Click on the link belowORDERING, COFFEE SHOP, MUSIC, CALLER TUNES, APPAREL, HOUSEHOLD ITEMS, to buy cool ringtones or Call For astrology updates/ chatFLOWERS, CAKES, ETC. WITH A HOME DELIVERY OPTION.
Benefits of Zip Cash Simple to comprehend by the consumer. He gets his reward money on his Digital Id / Mobile phone for anytime redemption. Instantaneous Cash Back/Reward to the Consumer. Instant Customer Delight while interacting with your Social Media activity. Easy to Administer. No need for Agency to validate address, identity etc. Easy for Consumer, Social Media Fan to collect Reward points.
Benefits of Zip Cash Zip Cash can be redeemed at over 3,000 outlet options from anywhere in India. Redemptions will be as per customers likings. i.e. Mobile Recharges, Gift Vouchers, Travel Tickets, Electronics, Household items, Deals on Meals, Utility Bill Payments, Pizza websites, Coffee Shops etc.
Benefits of Zip Cash Can be used for rewards in a Social Media contests & promotions seamlessly. Consumer Contact detail i.e. the Mobile number is available for later promotions & communication, to the Brand Very Cost effective as it reduces reward redemption costs. Instant Gratification provides tremendous Fan Delight and viral impact to the Digital / Social Media Campaign. Easy to implement and integrate with existing Social Media pages, databases etc.
Case Studies 1 . D E L I V E R I N G B U S I N E S S R E S U LT S F O R B R A N D S 2. IMMENSE CUSTOMER DELIGHT3 . E F F E C T I V E C O N S U M E R R E L AT I O N S H I P W I T H B R A N D
Some Case Studies Trade Loyalty We have been engaged by a leading electrical company to run a loyalty program across 60,000+ retailers and over 100,000 electricians across India. Customer Acquisition YouMint set up a referral program whereby their members were instantly rewarded ZipCash when their referred friends signed up for their service Consumer Promotion Shark Tooth Vodka Promotion. Customers were rewarded with ZipCash worth Rs.10 to Rs.1000 on purchase of Shark Tooth. Customer Gratification We are working with a online Market Research company in incentivising its respondents to fill in questionnaire regularly and accurately
Case Study: Consumer Promotions ZipCash is a great way for companies to run and manage consumer promotions They can pass on discounts and benefits to the consumer directly Opportunity to bypass the trade Generate end consumer database & real time consumption habits & pattern Example: Shark Tooth (Diageo Group) Promo for consumers • Consumers who buy Shark Tooth get a scratch card • They SMS SHARK <Answer> <PIN> to our short code and instantly win Talktime or ZipCash vouchers on their phones • It can be used to buy talk time, shop online etc. • Successfully Campaign which resulted in a direct increase in sales
Rewards with Godrej PowerplayFeatures Godrej Powerplay Every consumer buying a Godrej product would get certain Cashbacks based on the product cost. The company sends across a list of the winners and the amounts along with their registered Mobile numbers. User gets rewarded on Mobile Phone
Mobile Money with Loop Telecom Features of our Platform• Powers the Mobile Money concept forthe 3.5 Million strong user base of LoopMobile• Tried & Tested Technology Platform• Redemption is based on simple SMSCommands like SMS ZIP BAL to 56767 orSMS GET CCD to 56767• Users of any Age, Uneducated, Anylocation in India covered by a Mobilenetwork can use this platform• We are handset & Telecom Operatoragnostic. Hence any Indian owning aMobile Phone can use it.
Our ClientsR E A P I N G T H E B E N E F I T S O F O U R P L AT F O R M
Some of our Clients for ActivationDiageo – Consumer Promo ABD – Class 21 Vodka