Generic zipcash - activation -latest jan 2012

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Mobile Money based Brand Rewards, Brand Campaigns using Mobile Money, Brand Activation using Mobile Money

Mobile Money based Brand Rewards, Brand Campaigns using Mobile Money, Brand Activation using Mobile Money

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  • 1. ZipCash Credentials & Case StudiesM A K I N G M O B I LE / D I G I TA L M O N E Y & R E W A R D S W O R K F O R YO U R BRAND
  • 2. Zip Cash – Digital Money conceptWho we are, what we do  ZipCash is a mobile and internet based transactions engine which powers  Brand Promotions Connecting Brands & Customers  Brand Rewards  Consumer / Trade Loyalty Programs  Social Media Rewards  Employee Incentives & Rewards  Co-Branded & White Labeled Payment Solutions  ZipCash is India’s first mobile payment service for consumers using the pre paid model whereby consumers can shop online, offline or pay their bills using a mobile phone. ZipCash has been authorized by the Reserve Bank of India to set up a Payment System under the “Payments & Settlement Act, 2007  ZipCash has robust systems & processes in place which have undergone thorough Information System audits to ensure scalability, availability of the system & good end-user experience. ZipCash provides a simple, frictionless and intuitive Redemption platform to its it’s end customers.
  • 3. ZipCash Digital Payment ZipCash is a payment service targeted at consumers whereby they can make online as well as offline micropayments using Mobile SMS as well as the Internet  Each party needs only a Mobile phone & a prepaid ZipCash balance to conduct a transaction  Implementation is Bank/ Telco/ Device agnostic  Prepaid model ensures limited liability  Customers can top up their ZipCash balance via ZipCash Cash Cards You have received a bill home delivered across the country from MTNL for or use any VISA/ MASTER credit Rs. 450 To pay cards or one of the 26 Netbanking SMS to 56767 ZIP 1002 <PIN> Accounts online. Soon, ZipCash will also be available at 6000 outlets across India.
  • 4. A. User Experience: Online Shopping Product Demo 2 AX124Z 1 Message System 9810098100 generated Received *BookMyShow* unique has sent you Transaction ID / bill for Rs 250 One Time Password *2 Movie Tickets * 3 Payment ZIP Successful! AX124Z paid You have **** Rs 250 to BookMyShow. Bal: Rs 650 Choose ZipCash Payment Option Enter Mobile 9830098300 1 Number
  • 5. Services offered by ZipCash Awareness Interest Desire Action Radio Brand SMS Sampling mVouchers Promotion Promotions Blast Social Consumer Media / Events Loyalty mGifting Updates Mobile Promos Social Customer Trade Sales Media loyalty Loyalty CRMCampaigns
  • 6. Brand Promotions & Rewards 1. ACROSS MARKETS / CITIES2 . A C R O S S C O N S U M E R S – E D U C AT E D / N O N E D U C AT E D 3. ACROSS CONSUMERS – EVEN FOR NON-ONLINE 4. ACROSS MOBILE HANDSETS 5 . A C R O S S T E L E C O M O P E R AT O R S
  • 7. Brand Purchase/Trial/ Interaction – User uses the balance Real time Activation Workflow 1 MOBILE TOPUPS 2 User receives the SMS BILLS – UTILITY ZipCash validates & POSTPAID Thank you for the unique no. from Participating in XXX. the Campaign list, You have received 3 Customer creates a ZipCash Coupons worth ONLINE SHOPPING scratches the digital Account Rs.X. Use this to pay bills, card and sends for the buy mobile talk time, Gift the unique no. to Mobile Number, Vouchers, Ringtones or 4 Then credits ZipCash shop at over 250 websites! DAILY DEALS 56767 or 98xxxx: Coupons worth With XXX you are ZIP PEPSI A6TAX Always a winner! predefined amount 5 Into the SEND MONEY digital Account. TO FRIENDS 6 TRANSFER TO BANK ACCOUNT 7 RETAIL GIFT VOUCHERS 8 SONGS, RINGTONES, VIDEOS, GAMES
  • 8. Brand Rewards –Activation Workflow User uses the balance Deferred Rewards 1 MOBILE TOPUPS 2 User receives the SMS BILLS – UTILITYBrand Promotion/ Event etc. Thank you for & POSTPAID ZipCash Participating in XXX. creates a Digital You have received 3 Brand Provides Account ZipCash Coupons worth ONLINE SHOPPING List of Consumers for the Rs.X. Use this to pay bills, With Mobile Nos, & Mobile Number, buy mobile talk time, Gift Reward Money to be Then credits ZipCash Vouchers, Ringtones or 4 Given to them. Coupons worth shop at over 250 websites! DAILY DEALS + Letter of KYC to predefined amount With XXX you are ZipCash Into the Always a winner! 5 digital Account. SEND MONEY TO FRIENDS 6 TRANSFER TO BANK ACCOUNT 7 RETAIL GIFT VOUCHERS 8 SONGS, RINGTONES, VIDEOS, GAMES
  • 9. Social Media Promotions 1 . I N S TA N T O N L I N E R E D E M P T I O N 2 . S E A M L E S S R E W A R D S A C C U M U L AT I O N
  • 10. Social Media Rewards Brands can now reward their Users directly on Social Media platforms Only the Social Media handle is required for the process i.e. email id for Facebook, twitter handle etc. The User can directly claim the Reward Money via Online or via his Mobile phone. Currently in beta deployment mode. Will be live in 2 weeks time.
  • 11. User uses the balanceSocial Media Rewards Workflow 1 MOBILE TOPUPS 2 User receives FB BILLS – UTILITY Message abt it. & POSTPAID 3 User logs in on Brand/SM Agency www.zipcash.in ONLINE SHOPPING shortlists list of ZipCash credits the to claim Winners on FB Reward Amount The Reward Cash. 4 / Twitter etc. into the relevant DAILY DEALS A FB/Twitter reply Winners ZipCash Welcome Message : By the Brand/SM Agency Account. Thank you for is sent to ZipCash 5 Your Participation. SEND MONEY With the Amount of TO FRIENDS Reward Money & ID Brand XXX has Rewarded you with 6 Rs. 1234 TRANSFER TO With Brand XXX you are BANK ACCOUNT Always a winner! 7 RETAIL GIFT VOUCHERS 8 SONGS, RINGTONES, VIDEOS, GAMES
  • 12. The Send Payment / Transfer to Bank …
  • 13. Case Studies 1 . D E L I V E R I N G B U S I N E S S R E S U LT S F O R B R A N D S 2. IMMENSE CUSTOMER DELIGHT3 . E F F E C T I V E C O N S U M E R R E L AT I O N S H I P W I T H B R A N D
  • 14. Some Case Studies Trade Loyalty We have been engaged by a leading electrical company to run a loyalty program across 60,000+ retailers and over 100,000 electricians across India. Customer Acquisition YouMint set up a referral program whereby their members were instantly rewarded ZipCash when their referred friends signed up for their service Consumer Promotion Shark Tooth Vodka Promotion. Customers were rewarded with ZipCash worth Rs.10 to Rs.1000 on purchase of Shark Tooth. Customer Gratification We are working with a online Market Research company in incentivising its respondents to fill in questionnaire regularly and accurately
  • 15. Case Study: Consumer Promotions ZipCash is a great way for companies to run and manage consumer promotions  They can pass on discounts and benefits to the consumer directly  Opportunity to bypass the trade  Generate end consumer database & real time consumption habits & pattern Example: Shark Tooth (Diageo Group) Promo for consumers • Consumers who buy Shark Tooth get a scratch card • They SMS SHARK <Answer> <PIN> to our short code and instantly win Talktime or ZipCash vouchers on their phones • It can be used to buy talk time, shop online etc. • Successfully Campaign which resulted in a direct increase in sales
  • 16. Case Study : Rewards with Godrej Powerplay Every consumer buying a Godrej product would get certain Cashbacks based on the product cost. The company sends across a list of the winners and the amounts along with their registered Mobile numbers. User gets rewarded on Mobile Phone
  • 17. Case Study : Mobile Money with Loop TelecomFeatures of our Platform• Powers the Mobile Money concept forthe 3.5 Million strong user base of LoopMobile• Tried & Tested Technology Platform• Redemption is based on simple SMSCommands like SMS ZIP BAL to 56767 orSMS GET CCD to 56767• Users of any Age, Uneducated, Anylocation in India covered by a Mobilenetwork can use this platform• We are handset & Telecom Operatoragnostic. Hence any Indian owning aMobile Phone can use it.
  • 18. BenefitsWHY BRANDS PREFER US?
  • 19. Benefits of Zip Cash Simple to comprehend by the Consumer. He gets his reward money on his Mobile phone for anytime redemption. Instantaneous Cash Back/Reward to the Consumer. Instant Customer Delight while interacting with your Social Media activity. Easy to Administer. No need for Agency to validate address, identity etc. Easy for Consumer, Social Media Fan to collect Reward points.
  • 20. Benefits of Zip Cash Zip Cash can be redeemed at over 3,000 outlet options from anywhere in India. Redemptions will be as per customers likings. i.e. Mobile Recharges, Gift Vouchers, Travel Tickets, Electronics, Household items, Deals on Meals, Utility Bill Payments, Pizza websites, Coffee Shops etc. Sales MIS during the Activation Campaign period is available on a real-time basis to the Activation Agency & the Brand
  • 21. Benefits of Zip Cash Can be used for rewards in a Social Media contests & also TV/RADIO/PRINT promotions seamlessly. Consumer Contact detail i.e. the Mobile number is available for later promotions & communication, to the Brand Very Cost effective as it reduces reward redemption costs. Instant Gratification provides tremendous Fan Delight and viral impact to the Digital / Social Media Campaign. Easy to implement and integrate with existing Social Media pages, databases etc.
  • 22. Our ClientsR E A P I N G T H E B E N E F I T S O F O U R P L AT F O R M
  • 23. Some of our Clients for ActivationDiageo – Consumer Promo ABD – Class 21 Vodka
  • 24. Some of our Clients for MLPHavells – Trade Loyalty Godrej – Consumer Loyalty
  • 25. Some of Our ClientsRewards for UB Spirits Mobile Money for Loop
  • 26. For further queries, please email: nelsonf@zipcash.in Cell - +91 98198 78597