FUTURE OF ENGINEERING
Better • Faster • Smaller
Summary
Consumerization
of IT
Cloud
Computing
Mobility
Big Data and
Analytics
Internet of
Things
1 2 3 4 5 6 7 8 9 10
Social
Mobil...
Perspectives on how products will be engineered in the future
Mobility and Analytics part of design
Continued Convergence,...
Global locations taking mind share when it comes to globalization for 2014
Companies are exploring a variety of global loc...
North America contributes over 40% of the 5 overall R&D spend across regions
and in comparison APAC contributes only 7%
So...
Semiconductors
Automotive
E & CE
Software &
Internet
Telecom &
Networking
25%
25%
57%
71%
79%
82%
100%
41% 38%
30% 29%
17%...
Companies would have to rethink their approach to engineering products in
the future
Structure People Process
An integrate...
And what about the global centers?
Structure People Process
An integrated approach to the 3 pillars of product engineering...
thankyou
Bangalore Office:
69 "Prathiba
Complex", 
4th 'A' Cross Koramangala
Ind. Layout, 
Koramangala 5th
Block,
Bangalor...
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Zinnov Confluence 2014 : US Chapter Zinnov Keynote Summary : Better, Faster, Smaller: Future of Engineering By Pari Natarajan , CEO Zinnov

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Consistently, Every Minute, Every Second, the world as we know it..changes. We live in hyper associated times where fringes are simply on maps, and hindrances to section are relics of days gone by. Today, engineering organizations are confronted with the actuality that there is expanded rivalry, uplifted consciousness of shoppers, quickly advancing advances which they have to adjust to. Designing organizations need to successfully adjust item improvement, help administrations, bargains, proficient administrations and so on to change, if not stay in front of the game.this keynote by "Zinnov" will intend to give experiences on the meeting of the diverse mainstays of globalization, ability, instruments & engineering and biological community and to draw a picture of how better, speedier, more diminutive will characterize what's to come for building.

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  • 64% Cloud 63% Big data 74% Mobility IOT 53%42% Social
  • Companies in Semiconductors, Software and Telecom are the 3 biggest vertical in silicon valley bay area. They also are the 3 verticals that has been opening up the highest number of centers in Bay Area. For vertical analysis the entire 500 companies were analyzed and the major 5 verticals were taken for the representation.Rest of America has the maximum R&D centers in Bay Area. Rest of America is followed by Europe (48 R&D centers in Bay Area). However this only comes to around 29% of the G500 European companies. In terms of percentage Japan comes second with 38% ( 36 companies) and APAC comes third with 30% ( 14 companies).
  • Zinnov Confluence 2014 : US Chapter Zinnov Keynote Summary : Better, Faster, Smaller: Future of Engineering By Pari Natarajan , CEO Zinnov

    1. 1. FUTURE OF ENGINEERING Better • Faster • Smaller Summary
    2. 2. Consumerization of IT Cloud Computing Mobility Big Data and Analytics Internet of Things 1 2 3 4 5 6 7 8 9 10 Social Mobility , Cloud followed by Big Data and Analytics, are believed to be some of the key technologies area that will impact the future 6% 17% 39% 17% 11% 6% 6% 5% 11% 5% 16% 11% 32% 21% 5% 5% 5% 11% 11% 32% 5% 26% 11% 5% 5% 26% 26% 16% 11% 5% 5%11% 5% 11% 21% 42% 5% 5% 5% 5% 5% 5%16% 21% 32% Trends which will drive the future of technology in the next 1 -3 years Data Localization, Data Interpretation and Wellness, Safety and Energy preservation were also some technologies perceived to have an impact in the future No Impact Maximum Impact Based on a survey of 50 respondents from across 38 companies
    3. 3. Perspectives on how products will be engineered in the future Mobility and Analytics part of design Continued Convergence, Miniaturization, Home Automation and Control. Multi screen experience Focus on Carbon Footprint - Smaller, Power efficient products Faster, Designful, Open API's & Easier to integrate Commoditized devices - Continuously updated, upgraded, reconfigured & repurposed Technology integration Mobile anywhere everywhere Based on a survey of 50 respondents from across 38 companies
    4. 4. Global locations taking mind share when it comes to globalization for 2014 Companies are exploring a variety of global locations based on a variety of strategic values Bangalore Hyderabad Shanghai Beijing Silicon Valley Shenzhen Kfar-Saba Tefen Haifa Tel Aviv Austin Singapore Sao Paolo Porto Alegre Based on a survey of 50 respondents from across 38 companies USA • R&D • Innovation • Talent • Startups • Designers • Revenue • Ideas • Demanding consumer base ISRAEL • Talent • Applied Innovation INDIA • Complete product ownership • Access to talent • R&D growth • Consumer Base • Entrepreneurship • Adaptability CHINA • Available market • Consumer base • Hungry mass talent pool
    5. 5. North America contributes over 40% of the 5 overall R&D spend across regions and in comparison APAC contributes only 7% Source: Zinnov Analysis of G500 R&D Spenders 8% X% Indicates Increase in R&D Spend from 2012 to 2013 Note:*Size of the bubble indicates contribution of region to overall R&D; E&CE indicates Electrical & Consumer Electronics 1. Software & Internet 2. Pharmaceuticals 3. Semiconductor North America: 40% Japan: 18% 13% 22% 14% 13% 50% 25 % 24 %12 % 39 % Europe: 34%9% 4 1… 1 7… 1 2… 3 1… 32 % 31 %12 % 25 % Regional R&D Spend Trends 16%APAC: 7% 1. Pharmaceuticals 2. Automotive 3. Telecom & Networking 1. E & CE 2. Telecom & Networking 3. Automotive 1. E & CE 2. Automotive 3. Pharmaceuticals
    6. 6. Semiconductors Automotive E & CE Software & Internet Telecom & Networking 25% 25% 57% 71% 79% 82% 100% 41% 38% 30% 29% 17% 59% 62% 70% 71% 83% Rest of America Japan APAC Europe ROW R&D Presence in Bay Area Companies from all over the world are setting up their R&D presence in the Bay Area 68 51 45 252 51 53 95 161 648 Has presence in Bay Area No presence in Bay Area Bay Area 137 Others 33 Source: Zinnov Analysis of G500 R&D Spenders
    7. 7. Companies would have to rethink their approach to engineering products in the future Structure People Process An integrated approach to the 3 pillars of product engineering Source: Zinnov Research & Analysis 1. Dynamic product portfolio 2. Self contained global teams 3. Consolidate R&D locations 4. Network ecosystem 1. Large Scale Skill assessment & rescaling 2. Aqui-hire  Global 3. Optimized talent portfolio 1. Distributed Agile Deployment 2. Data driven product management 3. Integrated Design process
    8. 8. And what about the global centers? Structure People Process An integrated approach to the 3 pillars of product engineering Source: Zinnov Research & Analysis 1. Focus on depth & domain 2. Place few but large bets on product leadership 3. Cross functional leverage 4. Balance Execution with Value 1. Global Leadership 2. Self-managing agile teams 3. Build market context 4. Technical/Architectural Leadership 1. Distributed Agile Deployment 2. Data driven product management 3. Integrated Design process 4. Innovation Management
    9. 9. thankyou Bangalore Office:
69 "Prathiba Complex", 
4th 'A' Cross Koramangala Ind. Layout, 
Koramangala 5th Block,
Bangalore-560 095. 
Phone: +91- 80-41127925/6 California Office
3080 Olcott Street 
Suite A125, 
Santa Clara, CA 95054 
Phone: +408-716- 8432 
Email: info@zinnov.c om Texas Office
21, Waterway Ave
Suite 300 
The Woodlands
TX-77380 USA
Phone:+1-281-362- 2773 
Email: info@zinnov.com Gurgaon Office:
First Floor,
Plot no. 131, Sector 44, 
Gurgaon- 122002,
Phone: +91 124 4420100

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