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Zinnov Confluence 2014 : US Chapter External Keynote: Brave new World By Ayan Mukerji, SVP & Global Head of Media and Telecom Strategic Business Unit, Wipro Technologies
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Zinnov Confluence 2014 : US Chapter External Keynote: Brave new World By Ayan Mukerji, SVP & Global Head of Media and Telecom Strategic Business Unit, Wipro Technologies

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Technological improvements are affecting all part of human action in a mixture of ways. We are ending up obsolete here and there, attempting to change our lifestyle or receive to the new world that …

Technological improvements are affecting all part of human action in a mixture of ways. We are ending up obsolete here and there, attempting to change our lifestyle or receive to the new world that being characterized by these advancements. This keynote will give a viewpoint on impacts of proceeding innovative advancement on human culture, how we can conform to the new substances and the obligations we have as makers of these advances.

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  • 1. Brave New World Ayan Mukerji SVP & Global Head Media and Telecom SBU Wipro Technologies
  • 2. © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL2 © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL2
  • 3. © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL3 © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL3 Evolution of Cosmic Timeline 13.7 B i l l i o n years 4.5 B i l l i o n years Earth & Life History 5 Billion years of Human Pre-History Controlled Fire The Wheel I n v e n t e d The Loom The Steam Engine Electricity Medicines Nuclear Energy Computers Software Mobiles Now we are in The Information Age L a s t 5 0 0 0 Y e a r s
  • 4. © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL4 © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL4 Age of Pervasive Technology Information Age Industrial Age Agricultural Age 4000 BC AD 1740 1960 1995 2020 2035 2050 Digital Age Pace of Innovation
  • 5. © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL5 © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL5 INVERTEDSCALE 1 10 12 24 60 1860 1880 1900 1920 1940 1960 1980 2000 Electricity Radio Television PC Mobile Phone Telephone Internet Months Doubling Time : 12 months MASS USE OF INVENTIONS Speed of Adoption Source : “The Law of Accelerating Returns - Ray Kurzweil.” Copyright: Ray Kurzweil All copyrights and trademarks acknowledged as belonging to the respective owners.
  • 6. © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL6 © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL6 Technology is All Pervasive S u r r o u n d i n g U s On our person, In our cars, & In our homes. Transition between A physical world to a digital world B u t wh y i s t h i s a l l h a p p e n i n g ? A n d t h a t t o o a t s u c h a f a s t p a c e ?
  • 7. © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL7 © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL7 A Perfect Storm Entrepreneurship Networks Software Miniaturization
  • 8. © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL8 © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL8 Smaller & Cheaper Physical footprint of technology is getting smaller.
  • 9. © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL9 © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL9 Software Proliferation Intelligent software algorithms is making our gadgets smaller, faster, and more capable
  • 10. © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL10 © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL10 Evolution of Wireless Networks Sources: http://www.bandwidth.gov and http://www.mk.tu-berlin.de/lehre/sose/vl_wireless/7- 2%20Beyond%203G_4G%20pt%202%203nd%20version.pdf All copyrights and trademarks acknowledged as belonging to the respective owners. 3G HSPA HSPAevo LTE… Cost per MbyteThroughput HSPA HSPA evo LTE Latency HSPA HSPA evo LTE 0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 GPRS EDGE WCDMA HSPA, Rel 5 HSPA, Rel 6 HSPA, Rel 7 LTE Bandwidth Efficiency Low CostsBetter User Experience
  • 11. © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL11 © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL11 Rupture of Space Time Continuum
  • 12. © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL12 © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL12 Had We Predicted the Future? FROM DIGITAL AGE PERVASIVE TECHNOLOGY AGE t o WILL CO-EXIT WHERE TECHNOLOGY & BIOLOGY TO M O R R O W ’ S R E A L I T Y SCIENCE FICTION is T O D AY ’ S
  • 13. © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL13 © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL13 OF TECHNOLOGY THE YIN AND YANG
  • 14. © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL14 © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL14 1000 1200 1400 1600 1800 2000 0 500 1,000 1,500 2,000 2,500 3,000 3,500 World GDP per person, 1000=100 Sources: Angus Maddison: J.P. Morgan Industrial Revolution Transportation (Railway, Automobile) Information & Communication Technologies Technology has been a Driver of World GDP Growth All copyrights and trademarks acknowledged as belonging to the respective owners.
  • 15. © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL15 © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL15 0 2 4 6 8 10 12 14 16 18 20 1870 1900 1920 1930 1940 1950 1973 1990 2000 2010 %Productivitygain(Cumulative) Transportation, Trade, Business Organizations, communication Electricity, Internal combustion engine, chemicals, Telecommunications Information Technology Source: “Total Factor Productivity Growth in Historical Perspective” - Robert Shackleton, Congressional Budget Office Working paper 2013-01 It Has Improved Our Standard of Living Improvement in Total Factor Productivity All copyrights and trademarks acknowledged as belonging to the respective owners.
  • 16. © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL16 © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL16 Source: “Total Factor Productivity Growth in Historical Perspective” - Robert Shackleton, Congressional Budget Office Working paper 2013-01 0 5 10 15 20 25 30 1870 1900 1920 1930 1940 1950 1973 1990 2000 2010 Transportation, Trade, Business Organizations, communication Electricity, Internal combustion engine, chemicals, Telecommunications Information Technology YearsPerdecade(Cumulative) It Has Improved Our Standard of Living Improvement in Life Expectancy by Birth All copyrights and trademarks acknowledged as belonging to the respective owners.
  • 17. © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL17 © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL17 Drones – Good or Bad? Drones can be used to Mount War or Help in Disaster Relief
  • 18. © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL18 © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL18 * High Estimate Source: The economic impact of cybercrime and cyber espionage – A study by The Center for Strategic and International Studies (CSIS) Estimated cost of global cybercrime activity* 1Trillion Estimated cost of cybercrime activity in US* 120Billion Cyber Attacks
  • 19. © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL19 © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL19 Cyber Crime- Defense Eco-system: 30k Ft View There is no International International co-operation is also in its initial stages Cyber Law Treaty, To-Date  Legal framework- National cyber laws  Institutional frameworks of Nation states  International co-operation agreements  Security standards (such as ISO 27001)
  • 20. © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL20 © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL20 I think that technologies are morally neutral until we apply them. It's only when we use them for good or for evil that they become good or evil. William Gibson
  • 21. © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL21 © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL21 Tech is Changing Our Habits
  • 22. © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL22 © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL22 And Also Our Behavior
  • 23. © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL23 © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL23 Battle for Privacy As T h e E c o n o m i s t s a y s The biggest change is an update to the European Union’s privacy rules Consumers may get the right to ‘Data Portability’ This could enable people to obtain the information that a company has collected about them, in a format that allows then to send it (or sell it) to another firm
  • 24. © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL24 © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL24 Sell Your Soul Personal data is oil for THE DIGITAL ECONOMY BCG Predicts that THE MARKET FOR SELLING it could be worth 1.4 Trillion by 2020
  • 25. © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL25 © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL25 Connected Life There are Perhaps Other Paths Perhaps a question we should ask is whether the frenetic, always-on, ever-connected, deeply-examined world is the world we wish to choose?
  • 26. © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL26 © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL26 DO WE NEED TECHNOLOGY TO BE All Pervasive?
  • 27. © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL27 © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL27 Gross National Happiness GNH Psychological Wellbeing Health Time Use Education Cultural Diversity and Resilience Good Governance Community Vitality Living Standards Ecological Diversity and Resilience  Life Satisfaction  Positive emotions  Negative emotions  Spirituality  Mental Health  Self reported health status  Healthy days  Disability  Work  Sleep  Literacy  Schooling  Knowledge  Value  Speak native language  Cultural participation  Artistic skills  Driglam Namzha  Govt’s Performance  Fundamental Rights  Services  Political Participation  Donations (time & money)  Community relationship  Family  Safety  Ecological issues  Responsibility towards environment  Wildlife damage (Rural)  Urbanization issues  Assets  Housing  Household per capita income Source: Center for Bhutan Studies
  • 28. © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL28 © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL28 Happy Planet Index (HPI) In July 2006, the New Economics Foundation (NEF) introduced the Happy Planet Index (HPI) - an index of human well- being and environmental impact. Costa Rica – not the most technologically advanced country in the world - topped the ranking for the second time in 2012. And while the US fared well on life expectancy and wellbeing, it ranks a low 104 due to ecological considerations
  • 29. © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL29 © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL29 Our Responsibilities As Innovators.. Resiliency Social and Ethical Implications Control and Safeguards
  • 30. © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL30 © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL30 COMES GREAT WITH GREAT POWER RESPONSIBILITY
  • 31. © 2014 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL31 thankyou Bangalore Office: 69 "Prathiba Complex", 4th 'A' Cross Koramangala Ind. Layout, Koramangala 5th Block, Bangalore-560 095. Phone: +91- 80-41127925/6 California Office 3080 Olcott Street Suite A125, Santa Clara, CA 95054 Phone: +408-716- 8432 Email: info@zinnov.com Texas Office 21, Waterway Ave Suite 300 The Woodlands TX-77380 USA Phone:+1-281-362- 2773 Email: info@zinnov.com Gurgaon Office: First Floor, Plot no. 131, Sector 44, Gurgaon- 122002, Phone: +91 124 4420100