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Zinnov Management Consulting




           Global Location Analysis
           Landscape update
           2011




This report is solely for the use of Zinnov Client and Zinnov Personnel. No Part of it may be quoted, circulated or reproduced for
                       distribution outside the client organization without prior written approval from Zinnov.
SCOPE

 This report is intended to provide country wise talent pool analysis across key global locations
  (highlighted in the map)
 The report will focus on the following
  domains
      IT Services
      Product development (Hardware &
                                                                                         Russia
       Software)
      BPO
      Technical support
 The key dimensions for analysis for the                                Egypt
                                                                                 India
                                                                                          China

  above domains include                                                                  Vietnam
                                                                                                   Philippines
        Expected and projected talent pool                                       Malaysia
        Service Insights                                       Brazil
        Annual salary
        Attrition
        Hiring Insights – challenges, career       Argentina
         motivators etc.


PREVIEW REPORT
 The current document is a preview to the complete study and covers two locations, Argentina
  and India, on talent pool aspects

                                                                                                                 2
Zinnov’s Country-wise talent pool analysis




                                                                     Russia




                                             Egypt                    China
                                                             India
                                                                     Vietnam
                                                                               Philippines
                                                             Malaysia

                          Brazil

                                         PREVIEW REPORT
                                          The current document is a preview to the
              Argentina                    complete study and covers two locations,
                                           Argentina and India, on talent pool aspects

                                                                                             3
Argentina is distinguished by its highly-educated talent pool, attractive costs, and
various well established IT brand names

             Expected Talent Landscape Transition

         100000                                                                                            30

           80000                                                                                           25                    Talent Pool 2008
                                                                                                           20
           60000                                                                                                                 Projected Talent
                                                                                                           15                    Pool 2012
           40000
                                                                                                           10                    Service CAGR
           20000                                                                                           5

                 0                                                                                         0
                          IT Services   BPO         Tech Support           PDS               PDH


                                                       Service Insights
                                        IT services sector specializes in four strategic areas:- Agribusiness, Digital Content & Internet Related
             IT Services
                                        Solutions, Healthcare, and Value Added IT Services
                                        IT players like HP, Oracle and Cisco are seeking to consolidate their regional back office and customer-
                 BPO
                                        service operations in Argentina
                                        Argentina's aggressive promotion of Software Development Centers has seen its software industry grow
Software Product Development
                                        2 to 3 times as fast as the overall economy

Hardware Product Development            There is low availability of talent in the Hardware product development domain

                                        Leading Hardware and Software product companies have set up captive shared services centers to
         Technical Support
                                        provide enterprise technical support to their clients

Source: Zinnov Analysis                                                                                                                             4
Except for product development, all other IT domains are facing less hiring challenges
due to abundance of quality talent

            Top 2 Career Deciding Parameters                                                    Annual Salary and Attrition
                                                                             18000                                             18

      Compensation                            Brand Value                    16000                                             16
                                                                             14000                                             14
                                                                             12000                                             12
                                                                             10000                                             10
                          Hiring Challenges                                   8000                                             8         Average Salary
                                                                                                                                         (USD)
                                                                              6000                                             6
IT Services               PD (S&H)        Tech Support         BPO                                                                       Percentage
                                                                              4000                                             4
                                                                                                                                         Attrition Rate
                                                                              2000                                             2
                                                                                 0                                             0
                                                                                        IT    BPO  Tech   PDS         PDH
                                                                                     Services     Support
Moderate Severity         High Severity     Low Severity     Low Severity

                                                                                                        Hiring Insights

•   Like any emerging market, Monetary Compensation is a key motivating factor for Argentineans. Brand name is given high importance and
    Argentineans generally prefer to work for well known foreign companies, , which provide work environment of international standards

•   Availability of talent along with relatively lower hiring costs makes hiring for high-end tech support and BPO less severe

•   The cost of operations and compensation are much below those in Mexico, Brazil and Chile. However, in tune with the market demand,
    compensation as well as attrition levels have been increasing

•   The time advantage is believed to be the main reason for the low attrition rate in BPO. Currently, attrition levels for the IT-Services, Tech-
    Support and Software product development is on the higher side due to rising competition


Source: Zinnov Analysis                                                                                                                                   5
Zinnov’s Country-wise talent pool analysis




                                                                    Russia




                                             Egypt                   China
                                                            India
                                                                      Vietnam
                                                                                Philippines
                                                             Malaysia
                          Brazil

                                         PREVIEW REPORT
                                          The current document is a preview to the
              Argentina                    complete study and covers two locations,
                                           Argentina and India, on talent pool aspects

                                                                                              6
India’s excellent social, political and economic conditions along with high penetration
 & usage of technology makes business operations in the country convenient

              Expected Talent Landscape Transition                                                Annual Salary and Attrition
1600000                                                       30
1400000                                                                                 18000                                           35
                                                              25       Talent Pool
1200000
                                                                                        16000                                           30
                                                                       2008
                                                              20                        14000                                                      Average
1000000                                                                                                                                 25         Salary
                                                                                        12000
                                                                                                                                                   (USD)
800000                                                        15       Projected        10000                                           20
                                                                       Talent Pool
600000                                                                 2012              8000                                           15         Attrition
                                                              10                         6000
400000                                                                                                                                  10
                                                                       Service           4000
                                                              5        CAGR                                                             5
200000                                                                                   2000
      0                                                       0                              0                                          0
              IT           BPO    Tech     PDS       PDH                                            IT    BPO  Tech   PDS       PDH
                                                                                                 Services     Support
           Services              Support
                                                             Service Insights

          IT Services                  Application Development and Maintenance constitutes to over 70% of the total IT services market in India

             BPO                       Currently, the BPO industry stands at USD 9.4 billion and employs approximately 600,000 professionals in India

     Software Product                  Revenues from software products for India based software product companies is expected to increase by about
       Development                     40% till 2012
    Hardware Product
                                       There are over 45,000 professional working in HPD in MNC R&D centers
      Development

     Technical Support                 Tech Support talent concentration is higher in cities like Bangalore, Pune & Hyderabad


 Source: Zinnov Analysis                                                                                                                                7
The country’s large pool of young talent between the ages of 15-64 is one of the key
 drivers of the economy

             Filter 1                     Filter 2                                                 Filter 3
    Population Above the           Employed Population                                              Sector                       Labor Force Distribution
         Legal Age                                                                                 Analysis

                                                                                                                                                Industry: 13%



1.15 billion                   516 million                   480.3 million


India’s Total               Legally Employable                     Working
 Population                     Population                        Population                                                Agriculture: 55%         Services: 32%


                                                                                                   3000                 Fresh Talent Pool Growth (CAGR 15%)
    Talent Pool Insights:


                                                                      Talent Pool (in Thousands)
                                                                                                   2500
    • Relaxation in labor laws is reducing employment gap
      between organized and unorganized sector                                                     2000
    • Over 60% of the projected labor force growth is occurring
      in age group of 15-64 years                                                                  1500                                                              2008
    • India has a large resource base in terms of young                                                                                                              2012
      population which can serve as talent pool for business &                                     1000
      technology
    • The IT and ITES sector is estimated to presently provide                                      500
      direct employment to more than 1.9 million professionals
                                                                                                     0
                                                                                                          Engineering Commerce     Arts    Science      others

Source: Zinnov Analysis                                                                                                                                                     8
IT services and BPO are the largest domains within the Services talent pool as these
sectors are relatively more mature in India

                          IT Services (833,198)                                          BPO (911,154)


                      9%                          Application
                                                  Development and               12%                             F&A
              8%                                  Maintenance
                                                  Application Testing
                                                                                              41%
          10%                                                                                                   HR

                                                  Infrastructure and     31%
                                    57%
                                                  Application Support                                           Marketing/Sales
             16%
                                                  System Integration
                                                                                      16%                       Others




              Product Development (273,836)                                           Tech Support (139,293)



                                                  Software Application
                                                  Development             28%                                  Customer Support
            36%
                                    45%
                                                  Embedded Software


                                                                                             72%
                                                  Engineering Design &                                         Enterprise Support
                     19%                          Development




Source: Zinnov Analysis                                                                                                             9
India has put considerable emphasis on up-grading its talent pool not only in ICT sector
but also in other booming sectors

                           Hiring Challenges                                             Career Deciding Parameters
                                    IT Ser   PD (S&H)   TS   BPO


       Availability of Resources                                           Most employees in India puts lesser relevance to perks and
                                                                            rewards compared to job content, training and development
                                                                            opportunities. However, compensation remains a key
       Regulatory Constraints                                               consideration in job selection
                                                                           More than brand name, the work force in India is influenced by
     Quality of Talent
                                                                            the organizational culture/work culture
                                                                           In India, having a long-term career is considered positive and
       Skill Specific Competency
                                                                            stable. Frequent job changes are viewed negatively. Therefore,
                                                                            high importance is given to commitment level
     Cost of Hiring


     Overall Assessment                                                                            IT Ser   PD (S&H)   TS       BPO

           High Severity            Moderate Severity                        Compensation

           Low Severity             Non Severe
                                                                             Brand Value


 •    Availability of talent & business ecosystem of Bangalore, Pune,        Career Growth
      & Hyderabad makes it an ideal location for IT, BPO, Tech               The people we work
      Support & Product Development operations                               with and for
 •    India expertise is High in BPO, Tech Support & Financial
      Services but low in Hardware and Software Product                      Work Quality
      Development
 •    Across all domains, Bangalore and Pune remain the highest              Work Culture
      paymasters followed by NCR and Hyderabad respectively
                                                                                 Very Important     Important      Less Important     Least Important


Source: Zinnov Analysis                                                                                                                            10
Additional Information

 The full report provides country wise talent pool analysis across the following other key global
  locations
      Brazil
      Egypt
      Russia
      China
      Malaysia
      Vietnam
      Philippines

 Full report on country wise talent pool analysis can be accessed at
      Zinnov ‘s Global Location & Talent Pool Portal. Sign up today for a free trial account
         http://zinnov.com/US/demo_signup.php
      Or, email us at info@zinnov.com




                                                                                                     11
Zinnov LLC


4701 Patrick Henry Dr.
Building 7
Santa Clara
CA – 95054
Phone: +1-408-716-8432

21, Waterway Ave,
                                                        Thank You
Suite 300
The Woodlands
TX – 77380
Phone: +1-281-362-2773

69 "Prathiba Complex", 4th 'A'
Cross, Koramangala Ind. Layout
5th Block, Koramangala
Bangalore – 560095
Phone: +91-80-41127925/6

11, First Floor,
Paras Downtown Center,
                                              info@zinnov.com
Golf Course Road, Sector 53,                  www.zinnov.com
Gurgaon – 122002
Phone: +91-124- 4378211/13


                                                       @zinnov

                                                                    Zinnov LLC ( Confidential)   12

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Global Location Analysis: Landscape update

  • 1. Zinnov Management Consulting Global Location Analysis Landscape update 2011 This report is solely for the use of Zinnov Client and Zinnov Personnel. No Part of it may be quoted, circulated or reproduced for distribution outside the client organization without prior written approval from Zinnov.
  • 2. SCOPE  This report is intended to provide country wise talent pool analysis across key global locations (highlighted in the map)  The report will focus on the following domains  IT Services  Product development (Hardware & Russia Software)  BPO  Technical support  The key dimensions for analysis for the Egypt India China above domains include Vietnam Philippines  Expected and projected talent pool Malaysia  Service Insights Brazil  Annual salary  Attrition  Hiring Insights – challenges, career Argentina motivators etc. PREVIEW REPORT  The current document is a preview to the complete study and covers two locations, Argentina and India, on talent pool aspects 2
  • 3. Zinnov’s Country-wise talent pool analysis Russia Egypt China India Vietnam Philippines Malaysia Brazil PREVIEW REPORT  The current document is a preview to the Argentina complete study and covers two locations, Argentina and India, on talent pool aspects 3
  • 4. Argentina is distinguished by its highly-educated talent pool, attractive costs, and various well established IT brand names Expected Talent Landscape Transition 100000 30 80000 25 Talent Pool 2008 20 60000 Projected Talent 15 Pool 2012 40000 10 Service CAGR 20000 5 0 0 IT Services BPO Tech Support PDS PDH Service Insights IT services sector specializes in four strategic areas:- Agribusiness, Digital Content & Internet Related IT Services Solutions, Healthcare, and Value Added IT Services IT players like HP, Oracle and Cisco are seeking to consolidate their regional back office and customer- BPO service operations in Argentina Argentina's aggressive promotion of Software Development Centers has seen its software industry grow Software Product Development 2 to 3 times as fast as the overall economy Hardware Product Development There is low availability of talent in the Hardware product development domain Leading Hardware and Software product companies have set up captive shared services centers to Technical Support provide enterprise technical support to their clients Source: Zinnov Analysis 4
  • 5. Except for product development, all other IT domains are facing less hiring challenges due to abundance of quality talent Top 2 Career Deciding Parameters Annual Salary and Attrition 18000 18 Compensation Brand Value 16000 16 14000 14 12000 12 10000 10 Hiring Challenges 8000 8 Average Salary (USD) 6000 6 IT Services PD (S&H) Tech Support BPO Percentage 4000 4 Attrition Rate 2000 2 0 0 IT BPO Tech PDS PDH Services Support Moderate Severity High Severity Low Severity Low Severity Hiring Insights • Like any emerging market, Monetary Compensation is a key motivating factor for Argentineans. Brand name is given high importance and Argentineans generally prefer to work for well known foreign companies, , which provide work environment of international standards • Availability of talent along with relatively lower hiring costs makes hiring for high-end tech support and BPO less severe • The cost of operations and compensation are much below those in Mexico, Brazil and Chile. However, in tune with the market demand, compensation as well as attrition levels have been increasing • The time advantage is believed to be the main reason for the low attrition rate in BPO. Currently, attrition levels for the IT-Services, Tech- Support and Software product development is on the higher side due to rising competition Source: Zinnov Analysis 5
  • 6. Zinnov’s Country-wise talent pool analysis Russia Egypt China India Vietnam Philippines Malaysia Brazil PREVIEW REPORT  The current document is a preview to the Argentina complete study and covers two locations, Argentina and India, on talent pool aspects 6
  • 7. India’s excellent social, political and economic conditions along with high penetration & usage of technology makes business operations in the country convenient Expected Talent Landscape Transition Annual Salary and Attrition 1600000 30 1400000 18000 35 25 Talent Pool 1200000 16000 30 2008 20 14000 Average 1000000 25 Salary 12000 (USD) 800000 15 Projected 10000 20 Talent Pool 600000 2012 8000 15 Attrition 10 6000 400000 10 Service 4000 5 CAGR 5 200000 2000 0 0 0 0 IT BPO Tech PDS PDH IT BPO Tech PDS PDH Services Support Services Support Service Insights IT Services Application Development and Maintenance constitutes to over 70% of the total IT services market in India BPO Currently, the BPO industry stands at USD 9.4 billion and employs approximately 600,000 professionals in India Software Product Revenues from software products for India based software product companies is expected to increase by about Development 40% till 2012 Hardware Product There are over 45,000 professional working in HPD in MNC R&D centers Development Technical Support Tech Support talent concentration is higher in cities like Bangalore, Pune & Hyderabad Source: Zinnov Analysis 7
  • 8. The country’s large pool of young talent between the ages of 15-64 is one of the key drivers of the economy Filter 1 Filter 2 Filter 3 Population Above the Employed Population Sector Labor Force Distribution Legal Age Analysis Industry: 13% 1.15 billion 516 million 480.3 million India’s Total Legally Employable Working Population Population Population Agriculture: 55% Services: 32% 3000 Fresh Talent Pool Growth (CAGR 15%) Talent Pool Insights: Talent Pool (in Thousands) 2500 • Relaxation in labor laws is reducing employment gap between organized and unorganized sector 2000 • Over 60% of the projected labor force growth is occurring in age group of 15-64 years 1500 2008 • India has a large resource base in terms of young 2012 population which can serve as talent pool for business & 1000 technology • The IT and ITES sector is estimated to presently provide 500 direct employment to more than 1.9 million professionals 0 Engineering Commerce Arts Science others Source: Zinnov Analysis 8
  • 9. IT services and BPO are the largest domains within the Services talent pool as these sectors are relatively more mature in India IT Services (833,198) BPO (911,154) 9% Application Development and 12% F&A 8% Maintenance Application Testing 41% 10% HR Infrastructure and 31% 57% Application Support Marketing/Sales 16% System Integration 16% Others Product Development (273,836) Tech Support (139,293) Software Application Development 28% Customer Support 36% 45% Embedded Software 72% Engineering Design & Enterprise Support 19% Development Source: Zinnov Analysis 9
  • 10. India has put considerable emphasis on up-grading its talent pool not only in ICT sector but also in other booming sectors Hiring Challenges Career Deciding Parameters IT Ser PD (S&H) TS BPO Availability of Resources  Most employees in India puts lesser relevance to perks and rewards compared to job content, training and development opportunities. However, compensation remains a key Regulatory Constraints consideration in job selection  More than brand name, the work force in India is influenced by Quality of Talent the organizational culture/work culture  In India, having a long-term career is considered positive and Skill Specific Competency stable. Frequent job changes are viewed negatively. Therefore, high importance is given to commitment level Cost of Hiring Overall Assessment IT Ser PD (S&H) TS BPO High Severity Moderate Severity Compensation Low Severity Non Severe Brand Value • Availability of talent & business ecosystem of Bangalore, Pune, Career Growth & Hyderabad makes it an ideal location for IT, BPO, Tech The people we work Support & Product Development operations with and for • India expertise is High in BPO, Tech Support & Financial Services but low in Hardware and Software Product Work Quality Development • Across all domains, Bangalore and Pune remain the highest Work Culture paymasters followed by NCR and Hyderabad respectively Very Important Important Less Important Least Important Source: Zinnov Analysis 10
  • 11. Additional Information  The full report provides country wise talent pool analysis across the following other key global locations  Brazil  Egypt  Russia  China  Malaysia  Vietnam  Philippines  Full report on country wise talent pool analysis can be accessed at  Zinnov ‘s Global Location & Talent Pool Portal. Sign up today for a free trial account http://zinnov.com/US/demo_signup.php  Or, email us at info@zinnov.com 11
  • 12. Zinnov LLC 4701 Patrick Henry Dr. Building 7 Santa Clara CA – 95054 Phone: +1-408-716-8432 21, Waterway Ave, Thank You Suite 300 The Woodlands TX – 77380 Phone: +1-281-362-2773 69 "Prathiba Complex", 4th 'A' Cross, Koramangala Ind. Layout 5th Block, Koramangala Bangalore – 560095 Phone: +91-80-41127925/6 11, First Floor, Paras Downtown Center, info@zinnov.com Golf Course Road, Sector 53, www.zinnov.com Gurgaon – 122002 Phone: +91-124- 4378211/13 @zinnov Zinnov LLC ( Confidential) 12