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Overview Zing MeWeb Business Development – VNG Corporation
Agenda   About Zing Me               3   Who are using Zing Me?      4-9   Why Should Agencies Care?   10 - 14   Fan page ...
About Zing Me                                                                              Site information               ...
New Section  Who Are Using Zing Me?http://open.zing.vn        4
Zing Me Users are Young               57%                                        .                                        ...
and active             Occupation                      Frequency of usagePupil                                   Student  ...
Daily Activities                                       Make friends                        Share status                  P...
Zing Me is a SNS for CommunicationDaily activities ofZing Me Users                                750,000   S hare photoZi...
What Do They Care About?                      Make friends and join communities who                      share the same th...
New Section  Why Should Brands Care?http://open.zing.vn         10
Zing Me has attracted both international and local brands.   “Vietnamese are very open to brand    interaction online”    ...
Zing Me is an OPEN Platform           “ Zing Me is open to brands to engage with users and                     bring added...
Zing Me is an OPEN Platformhttp://open.zing.vn                            13
Zing Me Tool Box          Zing Me offers an array of tools for brands to connect with fans      o     Brand Fan Pages     ...
New Section  FAN PAGEhttp://open.zing.vn   15
Fan Page is Your Brand Community    A Zing Me Page is a public profile that enable you to communicate and             shar...
Fanpage                                                  Like button                 Song them e          Avatar     Icon ...
New Section  APPLICATIONhttp://open.zing.vn   18
About Application                               Build your own application    Apps are the applications running on platfor...
Fan Page – Applicationshttp://open.zing.vn                        20
Campaign Tools        Campaigns can be organized based on users daily activities such as uploading photo,                 ...
Campaign and Contest    Blog contest about Kool Scoop   Student photo contest           Promotion campaign                ...
Campaign      Campaign   Support implementation of the campaign is using                  Apps   a combination of:        ...
New Section  IN-GAME ADVERTISINGhttp://open.zing.vn     24
About In-game Advertising                                          The opportunity to reach                               ...
Static                      Items can be customized with your brand palette.                          House               ...
Game-Play IntegrationPoca Snack can…      PotatoThemeHouseBrand mascotSeedMagic potionBooth…                              ...
Mini Game           o Mini game                  – Your brand image will be a slot, cell in game.                  – Backg...
New Section  Measure Successhttp://open.zing.vn   29
Measure success“Successful brands establish success metrics prior tobeginning any campaign.”– Kevin Barenblat, Context Opt...
Measure Success               Brand Impact         Metrics                  Measurement                                   ...
In Summary  o Zing Me users are young, engaging, love to explore and        open to brand messages  o     Zing Me is an op...
Contacthttp://open.zing.vn             33
Q&A                      http://open.zing.vn                      Hoàng Hường                      huonght@vng.com.vn     ...
http://open.zing.vnHoàng Hườnghuonght@vng.com.vnT: (08) 3 866 4666 (ext.1042)M: (+84) 01636 936 936
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Zing me credential

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What does Zing Me social network have?
What Brands can do on Zing Me?

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Transcript of "Zing me credential"

  1. 1. Overview Zing MeWeb Business Development – VNG Corporation
  2. 2. Agenda About Zing Me 3 Who are using Zing Me? 4-9 Why Should Agencies Care? 10 - 14 Fan page 15 - 17 Application 18 - 23 In-game Advertising 24 - 28 Measure Success 29 - 32 Q&A 34http://open.zing.vn 2
  3. 3. About Zing Me Site information – URL: http://me.zing.vn – Starting Date: August 2009 – Monthly active users: ~ 8,2 Mil (Source: Google Ad planer March – 2012) Brief Introduction – Zing Me, established by VNG Corporation, is considered the most social networking site in Viet Nam. – Zing Me offers status, personal blogging, photo and music, online chatting, interactive games and many other networking functionshttp://open.zing.vn 3
  4. 4. New Section Who Are Using Zing Me?http://open.zing.vn 4
  5. 5. Zing Me Users are Young 57% . Basic Information 43% 39% Gender Age 24% 14% 12% 11% 13 16 18 25 35 to to to to + 15 17 24 34http://open.zing.vn 5
  6. 6. and active Occupation Frequency of usagePupil Student Workerhttp://open.zing.vn 6
  7. 7. Daily Activities Make friends Share status Play game Share photo Write wall Chat Write Bloghttp://open.zing.vn 7
  8. 8. Zing Me is a SNS for CommunicationDaily activities ofZing Me Users 750,000 S hare photoZing Me Users often share thecontents, especially sharephotos. 380,000 Update S tatus Each day on Zing 24,000 S hare Link Me have 750,000 photos uploaded 15,000 Write Blog
  9. 9. What Do They Care About? Make friends and join communities who share the same thoughts and hobbies Self expression and differentiation: users want to be cool Love to get new gadgetshttp://open.zing.vn 9
  10. 10. New Section Why Should Brands Care?http://open.zing.vn 10
  11. 11. Zing Me has attracted both international and local brands. “Vietnamese are very open to brand interaction online” – TNS 2010http://open.zing.vn 11
  12. 12. Zing Me is an OPEN Platform “ Zing Me is open to brands to engage with users and bring added-value content to users ”http://open.zing.vn 12
  13. 13. Zing Me is an OPEN Platformhttp://open.zing.vn 13
  14. 14. Zing Me Tool Box Zing Me offers an array of tools for brands to connect with fans o Brand Fan Pages – A Zing Me Page is a public profile that enables you to share your business and products with Zing Me users – Within Fan Page you have the option of posting and collecting content, collecting user reviews, and hosting discussions o Applications – An application is a platform for developers which provides a framework to build tools which Zing Me users can add to their profile – Tools can be plug-in into fan page to enrich content and encourage users’ activities on fan page o In-game Advertisement – Your brand can engage with Zing Me users within social games in the native way o Campaign Tools – Campaigns can be organized based on users daily activities such as uploading photo, sharing link, writing blog and other interactions o Viral Elements – Newsfeed is helping to spread out your brand message – Celebrities as influencershttp://open.zing.vn 14
  15. 15. New Section FAN PAGEhttp://open.zing.vn 15
  16. 16. Fan Page is Your Brand Community A Zing Me Page is a public profile that enable you to communicate and share your business and products with Zing Me users |Verified by Zing Me|http://open.zing.vn 16
  17. 17. Fanpage Like button Song them e Avatar Icon fanpage Background Basic appsMarketing apps Fans list & Fan number Photo album Feeds: link, status, comment, like… http://open.zing.vn 17
  18. 18. New Section APPLICATIONhttp://open.zing.vn 18
  19. 19. About Application Build your own application Apps are the applications running on platform of Zing Me, support business to implement campaigns, programs in line with all your needs. • Short-term: Support for your small campaigns • Long-term: Support for a long social media plan. ? .. . ore m i te ic ros am eed un D o yohttp://open.zing.vn 19
  20. 20. Fan Page – Applicationshttp://open.zing.vn 20
  21. 21. Campaign Tools Campaigns can be organized based on users daily activities such as uploading photo, sharing link, writing blog and other interactionshttp://open.zing.vn 21
  22. 22. Campaign and Contest Blog contest about Kool Scoop Student photo contest Promotion campaign Event app
  23. 23. Campaign Campaign Support implementation of the campaign is using Apps a combination of: Implementation of advertising Apps campaigns Fanpage Product introduction. VIP profile Fanpage VIP profile Celebs support the campaignhttp://open.zing.vn 23
  24. 24. New Section IN-GAME ADVERTISINGhttp://open.zing.vn 24
  25. 25. About In-game Advertising The opportunity to reach the target audience directly by using In-game advertising Farm Animal Fishhttp://open.zing.vn 25
  26. 26. Static Items can be customized with your brand palette. House Theme Items Booth Doghttp://open.zing.vn 26
  27. 27. Game-Play IntegrationPoca Snack can… PotatoThemeHouseBrand mascotSeedMagic potionBooth… 27 http://open.zing.vn
  28. 28. Mini Game o Mini game – Your brand image will be a slot, cell in game. – Background mini game. – Create another brand mini game and integrated in to NT2 like: ● Lucky Draw ● Caro ● Bejeweled ● Tetris ● …http://open.zing.vn 28
  29. 29. New Section Measure Successhttp://open.zing.vn 29
  30. 30. Measure success“Successful brands establish success metrics prior tobeginning any campaign.”– Kevin Barenblat, Context Optional
  31. 31. Measure Success Brand Impact Metrics Measurement Impression Reach Impressions, fans Pageview number on Fan Page Number of fans Number of Comment on Feed Clicks, Interactive Number of Like on Feed Engagement Number of Click actions Number of Wall Post CTR Action Clicks, entries Number of contest entries Web traffic generatedhttp://open.zing.vn 31
  32. 32. In Summary o Zing Me users are young, engaging, love to explore and open to brand messages o Zing Me is an open platform for you to build your brand communities on Zing Me o Zing Me provides tools and tips to engage with users.http://open.zing.vn 32
  33. 33. Contacthttp://open.zing.vn 33
  34. 34. Q&A http://open.zing.vn Hoàng Hường huonght@vng.com.vn T: (08) 3 866 4666 (ext.1042) M: (+84) 01636 936 936http://open.zing.vn 34
  35. 35. http://open.zing.vnHoàng Hườnghuonght@vng.com.vnT: (08) 3 866 4666 (ext.1042)M: (+84) 01636 936 936
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