Zing Me - Build brand engagement with Zing Me


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Zing Me - Build brand engagement with Zing Me

  1. 1. Building Brand Engagement with Zing Me NGUYỄN VĂN ĐỨC TRỌNG Web Business Development – VNG Corporation
  2. 2. New Section Who Are Using Zing Me? http://open.zing.vn
  3. 3. Zing Me Users are Young 6.8 M users http://open.zing.vn Age group: 18 - 24 39% Age group: 13 - 17 38% Age group: 25 - 35 12%
  4. 4. Daily Activities http://open.zing.vn Make friends Share status Write on wall Share Photo Write blog Play social games Chat
  5. 5. Zing Me is a Social Platform for Communication <ul><li>Every day </li></ul><ul><ul><li>500K Photos uploaded (grow rate 10% per month) </li></ul></ul><ul><ul><li>750K Comments sent (grow rate 10% per month) </li></ul></ul><ul><ul><li>8M Chat Message sent (grow rate 20% per month) </li></ul></ul>http://open.zing.vn Users tend to be more social
  6. 6. What Do They Care About? <ul><li>3 things users care about: </li></ul>http://open.zing.vn Make friends and join communities who share the same thoughts and hobbies Self expression and differentiation : users want to be cool Love to get new gadgets
  7. 7. New Section Why Should Agencies Care? http://open.zing.vn
  8. 8. “ Vietnamese are very open to brand interaction online ” – TNS 2010 http://open.zing.vn
  9. 9. Zing Me is an OPEN Platform Zing Me is open to brands to engage with users and bring added-value content to users http://open.zing.vn
  10. 10. Zing Me Tool Box <ul><li>Zing Me offers an array of tools for brands to connect with fans </li></ul><ul><li>Brand Fan Pages </li></ul><ul><ul><li>A Zing Me Page is a public profile that enables you to share your business and products with Zing Me users </li></ul></ul><ul><ul><li>Within Fan Page you have the option of posting and collecting content, collecting user reviews, and hosting discussions </li></ul></ul><ul><li>Applications </li></ul><ul><ul><li>An application is a platform for developers which provides a framework to build tools which Zing Me users can add to their profile </li></ul></ul><ul><ul><li>Tools can be plug-in into fan page to enrich content and encourage users’ activities on fan page </li></ul></ul><ul><li>Campaign Tools </li></ul><ul><ul><li>Campaigns can be organized based on users daily activities such as uploading photo, sharing link, writing blog and other interactions </li></ul></ul><ul><li>In-game Advertisement </li></ul><ul><ul><li>Your brand can engage with Zing Me users within social games in the native way </li></ul></ul><ul><li>Viral Elements </li></ul><ul><ul><li>Newsfeed is helping to spread out your brand message </li></ul></ul><ul><ul><li>Celebrities as influencers </li></ul></ul>http://open.zing.vn
  11. 11. Why Use Zing Me <ul><li>Reach 6.8M potential customers </li></ul><ul><li>Dedicated support for premium partners </li></ul><ul><li>Peace of mind: never lose your investment </li></ul>http://open.zing.vn
  12. 12. New Section How To Engage With Zing Me Users? http://open.zing.vn
  13. 13. How to Engage With Zing Me Users? http://open.zing.vn
  14. 14. New Section 1. Engage Your Community http://open.zing.vn
  15. 15. Fan Page is Your Brand Community <ul><li>A Zing Me Page is a public profile that enable you to communicate and share your business and products with Zing Me users </li></ul><ul><li>Verified by Zing Me </li></ul>http://open.zing.vn
  16. 16. Fan Page http://open.zing.vn
  17. 17. Fan Page – Applications http://open.zing.vn
  18. 18. Engage Your Community <ul><li>3 ways to engage your Zing Me community: </li></ul><ul><li>Reach out to current brand fans. </li></ul><ul><li>Host discussions around your customers’ interests. </li></ul><ul><li>Provide fans with branded digital goods. </li></ul>http://open.zing.vn
  19. 19. Engage Your Community Identify existing communities http://open.zing.vn
  20. 20. Engage Your Community Host discussions around your customers’ interests http://open.zing.vn
  21. 21. Engage Your Community Provide fans with branded digital goods. http://open.zing.vn
  22. 22. New Section 2. Drive Action http://open.zing.vn
  23. 23. Take Action <ul><li>3 ways to embrace Zing Me users: </li></ul><ul><li>Provide coupons and exclusive offers for fans </li></ul><ul><li>Offer applications that provide value or support a cause </li></ul><ul><li>Host contests and promotions that drive users to a landing page </li></ul>http://open.zing.vn
  24. 24. Take Action Provide coupons and exclusive offers for fans
  25. 25. Take Action <ul><li>Apps are the applications running on platform of Zing Me, support business to implement campaigns, programs in line with all your needs. </li></ul><ul><li>Short-term: Support for your small campaigns </li></ul><ul><li>Long-term: Support for a long social media plan. </li></ul>Build your own application or game http://open.zing.vn
  26. 26. Take Action Host contests and promotions http://open.zing.vn
  27. 27. New Section 3. Measure Success http://open.zing.vn
  28. 28. Measure success “ Successful brands establish success metrics prior to beginning any campaign. ” – Kevin Barenblat, Context Optional
  29. 29. Measure Success http://open.zing.vn Brand Impact Metrics Measurement Reach Impressions, fans Impression Pageview number on Fan Page Number of fans Engagement Clicks, Interactive actions Number of Comment on Feed Number of Like on Feed Number of Click Number of Wall Post Action Clicks, entries CTR Number of contest entries Web traffic generated
  30. 30. In Summary <ul><li>Zing Me users are young , engaging, love to explore and open to brand messages </li></ul><ul><li>Zing Me is an open platform for you to build your brand communities on Zing Me </li></ul><ul><li>Zing Me provides tools and tips to engage with users. </li></ul>http://open.zing.vn
  31. 31. Contact http://open.zing.vn
  32. 32. <ul><li>Q&A </li></ul><ul><li>http://open.zing.vn </li></ul><ul><li>http://me.zing.vn/dzobanbe </li></ul><ul><li>Email: [email_address] </li></ul>http://open.zing.vn
  33. 33. New Section Thank you! http://open.zing.vn