Vấn đề bản quyền và mô hình quảng cáo mới tại Việt Nam
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  • 1. Việt Nam Video Online
  • 2. Vietnam Internet market overview 2011 Internet usage percentage of Vietnamese Source: Net Index 2011 by Yahoo & Kantar Media 36 mil Internet users 2011 52 mil Internet users 2013 It is a fact! You can reach your consumers effectively through the Internet. Internet has get over radio & prints to become the common communication tool in Vietnam. source: vnexpress.net
  • 3. Vietnam Internet market overview 2011 Time spent daily on Internet (hours) Source: Net Index 2011 by Yahoo & Kantar Media Vietnamese uses 3 hours daily for surfing web Internet speed 4,8 mil Broadband internet users in 2011 12,8 mil Broadband internet users in 2015 (est.)
  • 4. There is equal chance for us in the digital ages. Like most developed countries, Vietnam also start many new services in media field.
  • 5. Internet Vietnam has great and developed infrastructure ADSL Telecom Television Cable Leased line 3G SMS banking CDMA IPTV Cable TV DVB
  • 6. The empty boat need to carry CONTENT This is the empty beautiful boat with NOTHING Drama Music Game Movie TV show
  • 7. Supporting Protection Tax redeem Investing welcome Other advantages from Government Penalty DMCA law Technology protection Ways to keep the sustainability of content
  • 8. TVC Banner Computer TV
  • 9. TVC on licensed & high quality content TVC on piracy & low quality content
  • 10. vivo.go.vn