Vấn đề bản quyền và mô hình quảng cáo mới tại Việt Nam

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Vấn đề bản quyền và mô hình quảng cáo mới tại Việt Nam

  1. 1. Việt Nam Video Online
  2. 2. Vietnam Internet market overview 2011 Internet usage percentage of Vietnamese Source: Net Index 2011 by Yahoo & Kantar Media 36 mil Internet users 2011 52 mil Internet users 2013 It is a fact! You can reach your consumers effectively through the Internet. Internet has get over radio & prints to become the common communication tool in Vietnam. source: vnexpress.net
  3. 3. Vietnam Internet market overview 2011 Time spent daily on Internet (hours) Source: Net Index 2011 by Yahoo & Kantar Media Vietnamese uses 3 hours daily for surfing web Internet speed 4,8 mil Broadband internet users in 2011 12,8 mil Broadband internet users in 2015 (est.)
  4. 4. There is equal chance for us in the digital ages. Like most developed countries, Vietnam also start many new services in media field.
  5. 5. Internet Vietnam has great and developed infrastructure ADSL Telecom Television Cable Leased line 3G SMS banking CDMA IPTV Cable TV DVB
  6. 6. The empty boat need to carry CONTENT This is the empty beautiful boat with NOTHING Drama Music Game Movie TV show
  7. 7. Supporting Protection Tax redeem Investing welcome Other advantages from Government Penalty DMCA law Technology protection Ways to keep the sustainability of content
  8. 8. TVC Banner Computer TV
  9. 9. TVC on licensed & high quality content TVC on piracy & low quality content
  10. 10. vivo.go.vn

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