sns - open platform

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  • The shops and the shopping mall
  • sns - open platform

    1. 1. Social Network – The Open Platform Vương Quang Khải VP of Web Business, VNG Corporation
    2. 2. SNS Zing Open Platform for CPs Open Platform Table of content 1 3 2
    3. 3. SNS
    4. 4. What is Social Network <ul><li>A social networking service is an online service that focuses on building and reflecting of social relations among people, e.g., who share interests and/or activities </li></ul><ul><li>Basic services </li></ul><ul><ul><li>Profile </li></ul></ul><ul><ul><li>Friend list </li></ul></ul><ul><ul><li>Wall, Status, Photo, Blog </li></ul></ul>Strictly Confidential – Do Not Distribute
    5. 5. History of social networks Strictly Confidential – Do Not Distribute Source: Google Ad Planner 7/2011
    6. 6. Social networks in Vietnam Strictly Confidential – Do Not Distribute Source: Google Ad Planner 7/2011
    7. 8. Open Platform <ul><li>Everything is better with social elements </li></ul><ul><ul><li>Cheap way to reach millions of users </li></ul></ul><ul><ul><li>And millions of their friends </li></ul></ul><ul><ul><li>And additional exposure daily </li></ul></ul><ul><li>Win-win situation </li></ul><ul><ul><li>Product get more audience </li></ul></ul><ul><ul><li>Campaign get more fan </li></ul></ul><ul><ul><li>SNS get more content </li></ul></ul>Strictly Confidential – Do Not Distribute
    8. 9. Inner Platform <ul><li>Free or cheap marketing channel </li></ul><ul><li>Social App / Fanpage </li></ul><ul><li>Components </li></ul><ul><ul><li>Like </li></ul></ul><ul><ul><li>Feeds </li></ul></ul><ul><ul><li>Notification </li></ul></ul><ul><ul><li>Menu bookmark </li></ul></ul>Strictly Confidential – Do Not Distribute
    9. 10. Outer Platform <ul><li>External websites to embed social plugins (widgets) </li></ul><ul><li>Components </li></ul><ul><ul><li>Profile (required) </li></ul></ul><ul><ul><li>Payment (required) </li></ul></ul><ul><ul><li>Interaction: Like, Comment, Share </li></ul></ul><ul><ul><li>Communication: Presence, Chat </li></ul></ul><ul><ul><li>Advertisement </li></ul></ul>Strictly Confidential – Do Not Distribute
    10. 11. Why open platform? <ul><li>It’s hard to have a great idea that people love </li></ul><ul><li>It’s even harder to aggregate millions of users, and give them easy channel to pay </li></ul><ul><li>Open Platform is disruptive force that flatten the playground </li></ul><ul><ul><li>Garagames vs. Trochoiviet </li></ul></ul><ul><ul><li>Megastar fanpage vs. Megastar website </li></ul></ul>Strictly Confidential – Do Not Distribute
    11. 12. Why local partners? Strictly Confidential – Do Not Distribute
    12. 13. Why local partners? <ul><li>User bases </li></ul><ul><ul><li>Zing and Go both have > 10 millions users </li></ul></ul><ul><ul><li>Facebook: 2M, Twitter, G+: <100K </li></ul></ul><ul><li>Payment channel </li></ul><ul><ul><li>Only can provide by domestic players </li></ul></ul><ul><ul><li>Zing and Go have country-wide distribution channels </li></ul></ul><ul><li>Local operation </li></ul><ul><ul><li>Dedicated support personnel </li></ul></ul><ul><ul><li>Reliable, high speed Internet connection </li></ul></ul><ul><ul><li>Infrastructure on demand </li></ul></ul>Strictly Confidential – Do Not Distribute
    13. 15. Why Zing? Strictly Confidential – Do Not Distribute
    14. 16. Zing Open Platform Strictly Confidential – Do Not Distribute Social Apps External Websites Zing Component Services HPC / DB / Cache Zing Infrastructure Virtualization / CDN / Server / Bandwidth Zing Platform Profile / Payment / Communication / Ad Mobi Apps Zing Me Zing Connect
    15. 17. Appstore Strictly Confidential – Do Not Distribute
    16. 18. Business Model <ul><li>Zing Me provides </li></ul><ul><ul><li>User base (Zing ID) </li></ul></ul><ul><ul><li>Payment channel (Zing Xu) </li></ul></ul><ul><ul><li>Components and Infrastructure services (if needed) </li></ul></ul><ul><li>CPs provide </li></ul><ul><ul><li>Content </li></ul></ul><ul><ul><li>Marketing </li></ul></ul><ul><li>Revenue model </li></ul><ul><ul><li>Exclusive in Vietnam: 70/30 </li></ul></ul><ul><ul><li>Non exclusive: 50/50 </li></ul></ul>Strictly Confidential – Do Not Distribute
    17. 19. Q&A http://me.zing.vn/khai

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