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sns - open platform

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sns - open platform sns - open platform Presentation Transcript

  • Social Network – The Open Platform Vương Quang Khải VP of Web Business, VNG Corporation
  • SNS Zing Open Platform for CPs Open Platform Table of content 1 3 2
  • SNS
  • What is Social Network
    • A social networking service is an online service that focuses on building and reflecting of social relations among people, e.g., who share interests and/or activities
    • Basic services
      • Profile
      • Friend list
      • Wall, Status, Photo, Blog
    Strictly Confidential – Do Not Distribute
  • History of social networks Strictly Confidential – Do Not Distribute Source: Google Ad Planner 7/2011
  • Social networks in Vietnam Strictly Confidential – Do Not Distribute Source: Google Ad Planner 7/2011
  •  
  • Open Platform
    • Everything is better with social elements
      • Cheap way to reach millions of users
      • And millions of their friends
      • And additional exposure daily
    • Win-win situation
      • Product get more audience
      • Campaign get more fan
      • SNS get more content
    Strictly Confidential – Do Not Distribute
  • Inner Platform
    • Free or cheap marketing channel
    • Social App / Fanpage
    • Components
      • Like
      • Feeds
      • Notification
      • Menu bookmark
    Strictly Confidential – Do Not Distribute
  • Outer Platform
    • External websites to embed social plugins (widgets)
    • Components
      • Profile (required)
      • Payment (required)
      • Interaction: Like, Comment, Share
      • Communication: Presence, Chat
      • Advertisement
    Strictly Confidential – Do Not Distribute
  • Why open platform?
    • It’s hard to have a great idea that people love
    • It’s even harder to aggregate millions of users, and give them easy channel to pay
    • Open Platform is disruptive force that flatten the playground
      • Garagames vs. Trochoiviet
      • Megastar fanpage vs. Megastar website
    Strictly Confidential – Do Not Distribute
  • Why local partners? Strictly Confidential – Do Not Distribute
  • Why local partners?
    • User bases
      • Zing and Go both have > 10 millions users
      • Facebook: 2M, Twitter, G+: <100K
    • Payment channel
      • Only can provide by domestic players
      • Zing and Go have country-wide distribution channels
    • Local operation
      • Dedicated support personnel
      • Reliable, high speed Internet connection
      • Infrastructure on demand
    Strictly Confidential – Do Not Distribute
  •  
  • Why Zing? Strictly Confidential – Do Not Distribute
  • Zing Open Platform Strictly Confidential – Do Not Distribute Social Apps External Websites Zing Component Services HPC / DB / Cache Zing Infrastructure Virtualization / CDN / Server / Bandwidth Zing Platform Profile / Payment / Communication / Ad Mobi Apps Zing Me Zing Connect
  • Appstore Strictly Confidential – Do Not Distribute
  • Business Model
    • Zing Me provides
      • User base (Zing ID)
      • Payment channel (Zing Xu)
      • Components and Infrastructure services (if needed)
    • CPs provide
      • Content
      • Marketing
    • Revenue model
      • Exclusive in Vietnam: 70/30
      • Non exclusive: 50/50
    Strictly Confidential – Do Not Distribute
  • Q&A http://me.zing.vn/khai