megastar - zing me social network story

MEGASTAR – ZINGME
SOCIAL NETWORK STORY

What does Megastar need ?

Build up Megastar pages on ZingMe
to be a community that falls in love with Cinema.

What makes Zingers DIFFIRENT ? me

Zingers

Zingers Eager to share voice and opinion. But… Hard to express their feelings into words. … ! Wow this film is extremely great Good good ! This film is so good

A small research on Zing Me shows that… easiest most difficulty Comment Upload Photos Post status Write blog

Zingers
...are usually influenced by community.
Your discussions make me curious . I want to watch this to find out why everybody crazy about the movie

Zingers Full of creative and crazy ideas Hurry up ! Cowboys & Aliens tickets are being sold out !!!

Zingers
Available to be entrusted
Everybody hurry up ! … ^^ I’ve known that the gift is

Zingers
Like to follow their idol and beloved ones
Who wants to join with My in coming up Cowboys & Aliens show at Megastar on 9 th Aug ?!! 548 comments

The importance is how we understand them to make friends become buddies . Zingers are friends

What we use ?

Blog / Communication tool
Zingers love to read blogs
1339 views for blog “ Cowboys & Aliens ZingMe Event ”
200 comments for blog “ Transformers 3 characters “
Blog is one of the most effective communication tool on ZingMe

Blog / Engagement tool
374 submited blogs on “ Transformer 3 blog contest”
Zingers love to write blogs

Blog / Engagement tool
“ I haven’t seen this movie so I can’t give comment about your blog content. But after reading your blog, I must going to watch this movie tonight…”

ZingMe Apps
Customize ZingMe apps to Campaign apps
Saving time
Stable
User friendly

Landing tap/ Custom apps
Thanks for ZingMe open platform. You can create what ever you want for your campaign and add on ZingMe by iFrame

Zing Community
Convert member from big available community to Megastar community.
Celebrity Student /University Gamers

Display Ad
Use all Zing channels to maximize communication

Offline Event
Bring community from Online to Offline
Let them experience product and service at offline event
Ask them to share their experience to online community

Ask for help
Supported from ZingMe team:
Technical team: Directly guide and support
Celebrities management team/Community team:
Help to understand their community
Cooperate to run campaign
… .

What we get ?

Increase fans members Number of Fan : Current: 17,053 +4459 (%35.41) Fan Event Campaign

Make fan active: Share/ Discuses/ Create contents Create contents: “ My post on Yume about Rise Of The Planet Of The Apes Movie that I told you yesterday ” NEW MASTERPIECE OF PLANET OF THE APES SERIES – YuMe.vn

Make fan active: Share/ Discuses/ Create contents Contribuild : “ I just miss a wonderful ending that was shown after credit of movie. Megastar should let we know about it. It will make your fans happier ” Discuses : Long and deep discussion about showing movie

Engage fan : Love/ Loyalty

Engage fan : Love / Loyalty I love to go to Megastar, what’s matter huh ?!! I want you to go to XYZ Cinema with me NOW ?!? XYZ

Data 2933 Customers data for just 2 days Form data for Lucky Draws at ZingMe Collected data at our servers

What is beyond ?

We just discovered only few of them.
We want to explore more and more ZingMe community out there.

Social Network can be a seller.

Zingers had been trained to pay online
Online booking is ready

http://open.me.zing.vn	893
http://open.zing.vn	792
http://phavoraocan.com	125
http://www.phavoraocan.com	78
http://dev.openplatform.me.zing.vn	9
http://open.zing.vn.	5

megastar - zing me social network story

by zingopen on Aug 29, 2011

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megastar - zing me social network story Presentation Transcript