megastar - zing me social network storyPresentation Transcript
MEGASTAR – ZINGME
SOCIAL NETWORK STORY
What does Megastar need ?
Build up Megastar pages on ZingMe
to be a community that falls in love with Cinema.
What makes Zingers DIFFIRENT ? me
Zingers Eager to share voice and opinion. But… Hard to express their feelings into words. … ! Wow this film is extremely great Good good ! This film is so good
A small research on Zing Me shows that… easiest most difficulty Comment Upload Photos Post status Write blog
...are usually influenced by community.
Your discussions make me curious . I want to watch this to find out why everybody crazy about the movie
Zingers Full of creative and crazy ideas Hurry up ! Cowboys & Aliens tickets are being sold out !!!
Available to be entrusted
Everybody hurry up ! … ^^ I’ve known that the gift is
Like to follow their idol and beloved ones
Who wants to join with My in coming up Cowboys & Aliens show at Megastar on 9 th Aug ?!! 548 comments
The importance is how we understand them to make friends become buddies . Zingers are friends
What we use ?
Blog / Communication tool
Zingers love to read blogs
1339 views for blog “ Cowboys & Aliens ZingMe Event ”
200 comments for blog “ Transformers 3 characters “
Blog is one of the most effective communication tool on ZingMe
Blog / Engagement tool
374 submited blogs on “ Transformer 3 blog contest”
Zingers love to write blogs
Blog / Engagement tool
“ I haven’t seen this movie so I can’t give comment about your blog content. But after reading your blog, I must going to watch this movie tonight…”
Customize ZingMe apps to Campaign apps
Landing tap/ Custom apps
Thanks for ZingMe open platform. You can create what ever you want for your campaign and add on ZingMe by iFrame
Convert member from big available community to Megastar community.
Celebrity Student /University Gamers
Use all Zing channels to maximize communication
Bring community from Online to Offline
Let them experience product and service at offline event
Ask them to share their experience to online community
Ask for help
Supported from ZingMe team:
Technical team: Directly guide and support
Celebrities management team/Community team:
Help to understand their community
Cooperate to run campaign
What we get ?
Increase fans members Number of Fan : Current: 17,053 +4459 (%35.41) Fan Event Campaign
Make fan active: Share/ Discuses/ Create contents Create contents: “ My post on Yume about Rise Of The Planet Of The Apes Movie that I told you yesterday ” NEW MASTERPIECE OF PLANET OF THE APES SERIES – YuMe.vn
Make fan active: Share/ Discuses/ Create contents Contribuild : “ I just miss a wonderful ending that was shown after credit of movie. Megastar should let we know about it. It will make your fans happier ” Discuses : Long and deep discussion about showing movie
Engage fan : Love/ Loyalty
Engage fan : Love / Loyalty I love to go to Megastar, what’s matter huh ?!! I want you to go to XYZ Cinema with me NOW ?!? XYZ
Data 2933 Customers data for just 2 days Form data for Lucky Draws at ZingMe Collected data at our servers
What is beyond ?
We just discovered only few of them.
We want to explore more and more ZingMe community out there.