megastar - zing me social network story


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megastar - zing me social network story

  1. 1. <ul><li>MEGASTAR – ZINGME </li></ul><ul><li>SOCIAL NETWORK STORY </li></ul>
  2. 2. What does Megastar need ?
  3. 4. <ul><li>Build up Megastar pages on ZingMe </li></ul><ul><li>to be a community that falls in love with Cinema. </li></ul>
  4. 5. What makes Zingers DIFFIRENT ? me
  5. 6. Zingers
  6. 7. Zingers Eager to share voice and opinion. But… Hard to express their feelings into words. … ! Wow this film is extremely great Good good ! This film is so good
  7. 8. A small research on Zing Me shows that… easiest most difficulty Comment Upload Photos Post status Write blog
  8. 9. Zingers <ul><li>...are usually influenced by community. </li></ul>Your discussions make me curious . I want to watch this to find out why everybody crazy about the movie
  9. 10. Zingers Full of creative and crazy ideas Hurry up ! Cowboys & Aliens tickets are being sold out !!!
  10. 11. Zingers <ul><li>Available to be entrusted </li></ul>Everybody hurry up ! … ^^ I’ve known that the gift is
  11. 12. Zingers <ul><li>Like to follow their idol and beloved ones </li></ul>Who wants to join with My in coming up Cowboys & Aliens show at Megastar on 9 th Aug ?!! 548 comments
  12. 13. The importance is how we understand them to make friends become buddies . Zingers are friends
  13. 14. What we use ?
  14. 15. Blog / Communication tool <ul><li>Zingers love to read blogs </li></ul><ul><li>1339 views for blog “ Cowboys & Aliens ZingMe Event ” </li></ul><ul><li>200 comments for blog “ Transformers 3 characters “ </li></ul>Blog is one of the most effective communication tool on ZingMe
  15. 16. Blog / Engagement tool <ul><li>374 submited blogs on “ Transformer 3 blog contest” </li></ul>Zingers love to write blogs
  16. 17. Blog / Engagement tool <ul><li>“ I haven’t seen this movie so I can’t give comment about your blog content. But after reading your blog, I must going to watch this movie tonight…” </li></ul>
  17. 18. ZingMe Apps <ul><li>Customize ZingMe apps to Campaign apps </li></ul><ul><li>Saving time </li></ul><ul><li>Stable </li></ul><ul><li>User friendly </li></ul>
  18. 19. Landing tap/ Custom apps <ul><li>Thanks for ZingMe open platform. You can create what ever you want for your campaign and add on ZingMe by iFrame </li></ul>
  19. 20. Zing Community <ul><li>Convert member from big available community to Megastar community. </li></ul>Celebrity Student /University Gamers
  20. 21. Display Ad <ul><li>Use all Zing channels to maximize communication </li></ul>
  21. 22. Offline Event <ul><li>Bring community from Online to Offline </li></ul><ul><li>Let them experience product and service at offline event </li></ul><ul><li>Ask them to share their experience to online community </li></ul>
  22. 23. Ask for help <ul><li>Supported from ZingMe team: </li></ul><ul><li>Technical team: Directly guide and support </li></ul><ul><li>Celebrities management team/Community team: </li></ul><ul><ul><li>Help to understand their community </li></ul></ul><ul><ul><li>Cooperate to run campaign </li></ul></ul><ul><ul><li>… . </li></ul></ul>
  23. 24. What we get ?
  24. 25. Increase fans members Number of Fan : Current: 17,053 +4459 (%35.41) Fan Event Campaign
  25. 26. Make fan active: Share/ Discuses/ Create contents Create contents: “ My post on Yume about Rise Of The Planet Of The Apes Movie that I told you yesterday ” NEW MASTERPIECE OF PLANET OF THE APES SERIES –
  26. 27. Make fan active: Share/ Discuses/ Create contents Contribuild : “ I just miss a wonderful ending that was shown after credit of movie. Megastar should let we know about it. It will make your fans happier ” Discuses : Long and deep discussion about showing movie
  27. 28. Engage fan : Love/ Loyalty
  28. 29. Engage fan : Love / Loyalty I love to go to Megastar, what’s matter huh ?!! I want you to go to XYZ Cinema with me NOW ?!? XYZ
  29. 30. Data 2933 Customers data for just 2 days Form data for Lucky Draws at ZingMe Collected data at our servers
  30. 31. What is beyond ?
  31. 32. <ul><li>We just discovered only few of them. </li></ul><ul><li>We want to explore more and more ZingMe community out there. </li></ul>
  32. 33. Social Network can be a seller.
  33. 34. <ul><li>Zingers had been trained to pay online </li></ul><ul><li>Online booking is ready </li></ul>