Integrating social media into your marketing


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  • These are samples of the types of technologies that can help you create dialogue with your customers.
  • Viral marketing with share to social
  • Integrating social media into your marketing

    1. 2. Integrating Social Media into your marketing communication. Zing Open Platform
    2. 3. Quick review about social media marketing.
    3. 5. Social media <ul><li>The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. </li></ul><ul><li>- Wikipedia/ August 2011. </li></ul>
    4. 6. Social media <ul><li>The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue . </li></ul><ul><li>- Wikipedia/ August 2011. </li></ul>
    5. 8. Those conversations are happening here
    6. 9. Social media is heating up in VN
    7. 10. Integrating social media means Using technology to enable conversations . How do you get your brands to be part of the ongoing conversations of the planet or your market?
    8. 11. Components of a social media marketing framework. (Chris Brogan) Listening Station Homebase Embassies Outposts Passports Seeders Tools that are used to monitor conversations appropriate to your objective. Corporate Brand Personal Product Website or microsite (for campaigns) Social sites selected to build community on (balanced between userbase, growth and functions) Profiles and feeds that carry/amplify information from your embassies or homebase. Profiles that is tactically used to build relationship with consumers of that community. Profiles that is tactically used as sentiment neutralization agents as well as outposts to amplify message. Brandtology Radian6 Scoutlabs Your WWW facebook Twitter Youtube Zing Me Paid bloggers PR outreach Digg Webtretho Lamchame Tamtay Seeder Famous bloggers
    9. 12. Integrating social media means to integrate social components into existing marketing communication.
    10. 13. Advertise your social presence Let users know you have a social presence in all marketing materials. 1
    11. 15. Corporate emails
    12. 16. Website
    13. 17. Integrate social into your email marketing programs Allowing your direct mail materials to be easily shareable to target social networks. 2
    14. 18. The efficacy of a normal email campaign
    15. 19. Social networks expand virally
    16. 20. Make your website more social Enabling social features to allow faster access to social networks (friends, community) 3
    17. 21. Social login <ul><li>Allow your users to sign in via Facebook, Google, Twitter, Yahoo!, LinkedIn instead of having to build new profiles (registration). </li></ul>
    18. 22. Social Share <ul><li>Let your users share comments, purchases or other activities from your site to their friends on multiple social networks. </li></ul>
    19. 23. Instant community <ul><li>Enable your users to import their friends and contacts to your website to instantly build community and engagement. </li></ul>
    20. 24. Live commenting (more like chatting)
    21. 25. Track your content Sometimes your content goes on social networks without you knowing it, so let’s track it, measure it and keep it fresh. 4
    22. 27. Fun video (bonus)
    23. 29. Appendix Fun slides from slideshare