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Branding in Farm 2

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How Brands can branding in social game? …

How Brands can branding in social game?

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  • 1. Advertising in Happy Farm 2
    By Web Business Development
    28/10/2011
  • 2. Agenda
    2
    http://open.zing.vn
  • 3. New Section
    3
    About Happy Farm 2
    http://open.zing.vn
  • 4. About Happy Farm 2
    • Site information
    • 5. URL: http://me.zing.vn/apps/ntvv2
    • 6. Launched: Oct 2010
    • 7. Traffic
    • 8. Monthly Active User(A30): ~ 2,5 Mil
    • 9. Major services
    • 10. Farm, Zoo, Fish
    Farm
    Fish breeding
    Animal breeding
    http://open.zing.vn
  • 11. Demographic
    5
    Age
    Gender
    Job
    Place
    http://open.zing.vn
  • 12. New Section
    6
    Social Game Activities
    http://open.zing.vn
  • 13. Take care farm…
    Plant, tend, harvest and sell crops to expand your virtual farm.
    Feed and care for your animals and remember to lend your farmer friends a helping hand.
    Help your farmer friends by caring, harvest..
    7
    http://open.zing.vn
  • 14. Social game activities
    Buy virtual goods
    Seeds, animals, fishes…
    Extra goods: grass, dog…
    8
    http://open.zing.vn
  • 15. Decoration
    9
    Dog
    House, Gate
    Decorate your farm by using…
    Butterfly
    Theme
    http://open.zing.vn
  • 16. Social game activities
    Production
    Amount of crops will be processed by factory for getting more benefits.
    Play mini game
    Receive virtual goods.
    More exp.
    10
    http://open.zing.vn
  • 17. Why they do that?
    Connecting friends.
    Visit your farmer friends
    Give their friends some virtual goods.
    Extremely like getting free virtual goods.
    Nice.
    More % Production.
    More Exp.
    11
    http://open.zing.vn
  • 18. New Section
    12
    Brands Can Do…
    http://open.zing.vn
  • 19. Brands can do…
    Static advertising
    Decorations:
    Theme
    House, gate.
    Special bugs, animals.
    Other: billboard, poster
    Product placement:
    Booth
    Products
    Place in game
    Put your name on branded virtual goods.
    13
    http://open.zing.vn
  • 20. Decorate your farm by using…
    14
    Items can be customized with your brand palette.
    House
    Theme
    Items
    Booth
    Dog
    http://open.zing.vn
  • 21. Brands can do…
    Dynamic advertising
    Presents
    Virtual goods: seed, fish, animal with high benefit.
    Quest
    Users must plant some seeds.
    After harvest, users uses machine in factory for processing real product in life: Coke, Poca Snack, Merino Ice-cream…
    Users will be received some presents like:
    Nice theme with high benefit.
    A real product: a Coke, Merino…
    15
    http://open.zing.vn
  • 22. Game-Play Integration
    16
    Poka Snack can…
    Potato
    Theme
    House
    Brand mascot
    Seed
    Magic potion
    Booth

    http://open.zing.vn
  • 23. Brands can do…
    Brand game
    Mini game
    Your brand image will be a slot, cell in game.
    Background mini game.
    Create another brand mini game and integrated in to NT2 like:
    Lucky Draw
    Caro
    Bejeweled
    Tetris

    17
    http://open.zing.vn
  • 24. How to promote from Zing Me?
    Notice on top link in game HF2.
    Fanpage HF2: Blog, Photo...
    Splash advertising.
    Zing News
    Icon in game
    Zing Ads
    18
    http://open.zing.vn
  • 25. How to measure
    Monthly Active Users (campaign): A30
    Event:
    Item Shopping
    Quest Finishing
    Item Producing
    % users complete event
    19
    http://open.zing.vn
  • 26. Contact to
    Hoàng Hường
    E: huonght@vng.com.vn
    T: (+84) 83 – 866 4666 (ext 6195)
    20
    http://open.zing.vn
  • 27. 21
    Q&A
    http://open.zing.vn