Branding in Farm 2

2,378 views

Published on

How Brands can branding in social game?

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,378
On SlideShare
0
From Embeds
0
Number of Embeds
871
Actions
Shares
0
Downloads
27
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Branding in Farm 2

  1. 1. Advertising in Happy Farm 2<br />By Web Business Development<br />28/10/2011<br />
  2. 2. Agenda<br />2<br />http://open.zing.vn<br />
  3. 3. New Section<br />3<br />About Happy Farm 2<br />http://open.zing.vn<br />
  4. 4. About Happy Farm 2<br /><ul><li>Site information
  5. 5. URL: http://me.zing.vn/apps/ntvv2
  6. 6. Launched: Oct 2010
  7. 7. Traffic
  8. 8. Monthly Active User(A30): ~ 2,5 Mil
  9. 9. Major services
  10. 10. Farm, Zoo, Fish</li></ul>Farm<br />Fish breeding<br />Animal breeding <br />http://open.zing.vn<br />
  11. 11. Demographic<br />5<br />Age<br />Gender<br />Job<br />Place<br />http://open.zing.vn<br />
  12. 12. New Section<br />6<br />Social Game Activities<br />http://open.zing.vn<br />
  13. 13. Take care farm…<br />Plant, tend, harvest and sell crops to expand your virtual farm. <br />Feed and care for your animals and remember to lend your farmer friends a helping hand.<br />Help your farmer friends by caring, harvest..<br />7<br />http://open.zing.vn<br />
  14. 14. Social game activities<br />Buy virtual goods<br />Seeds, animals, fishes…<br />Extra goods: grass, dog…<br />8<br />http://open.zing.vn<br />
  15. 15. Decoration<br />9<br />Dog<br />House, Gate<br />Decorate your farm by using…<br />Butterfly<br />Theme<br />http://open.zing.vn<br />
  16. 16. Social game activities<br />Production<br />Amount of crops will be processed by factory for getting more benefits.<br />Play mini game <br />Receive virtual goods.<br />More exp.<br />10<br />http://open.zing.vn<br />
  17. 17. Why they do that?<br />Connecting friends.<br />Visit your farmer friends<br />Give their friends some virtual goods.<br />Extremely like getting free virtual goods.<br />Nice.<br />More % Production.<br />More Exp.<br />11<br />http://open.zing.vn<br />
  18. 18. New Section<br />12<br />Brands Can Do…<br />http://open.zing.vn<br />
  19. 19. Brands can do…<br />Static advertising<br />Decorations:<br />Theme<br />House, gate.<br />Special bugs, animals.<br />Other: billboard, poster<br />Product placement:<br />Booth<br />Products<br />Place in game<br />Put your name on branded virtual goods.<br />13<br />http://open.zing.vn<br />
  20. 20. Decorate your farm by using…<br />14<br />Items can be customized with your brand palette. <br />House<br />Theme<br />Items<br />Booth<br />Dog<br />http://open.zing.vn<br />
  21. 21. Brands can do…<br />Dynamic advertising<br />Presents<br />Virtual goods: seed, fish, animal with high benefit.<br />Quest<br />Users must plant some seeds.<br />After harvest, users uses machine in factory for processing real product in life: Coke, Poca Snack, Merino Ice-cream…<br />Users will be received some presents like:<br />Nice theme with high benefit.<br />A real product: a Coke, Merino…<br />15<br />http://open.zing.vn<br />
  22. 22. Game-Play Integration<br />16<br />Poka Snack can…<br />Potato<br />Theme<br />House<br />Brand mascot<br />Seed<br />Magic potion<br />Booth<br />…<br />http://open.zing.vn<br />
  23. 23. Brands can do…<br />Brand game<br />Mini game<br />Your brand image will be a slot, cell in game.<br />Background mini game.<br />Create another brand mini game and integrated in to NT2 like: <br />Lucky Draw<br />Caro<br />Bejeweled<br />Tetris<br />…<br />17<br />http://open.zing.vn<br />
  24. 24. How to promote from Zing Me?<br />Notice on top link in game HF2.<br />Fanpage HF2: Blog, Photo...<br />Splash advertising.<br />Zing News<br />Icon in game<br />Zing Ads<br />18<br />http://open.zing.vn<br />
  25. 25. How to measure<br />Monthly Active Users (campaign): A30<br />Event:<br />Item Shopping<br />Quest Finishing<br />Item Producing<br />% users complete event<br />19<br />http://open.zing.vn<br />
  26. 26. Contact to<br />Hoàng Hường<br />E: huonght@vng.com.vn<br />T: (+84) 83 – 866 4666 (ext 6195)<br />20<br />http://open.zing.vn<br />
  27. 27. 21<br />Q&A<br />http://open.zing.vn<br />

×