Website design, build & development
Your businesses website is one of the most important tools you
possess, if not the most important. An effective and
professionally designed website makes you stand out to
potential customers by differentiating you from the
competition. Zinger utilizes the latest design styles and web
technologies to deliver a website that attracts visitors, sparks
and maintains interest, while clearly communicating your
Zinger works hard to design and develop your website that best suits your business
needs and budget. Regardless of your internet experience, we do our best to make the
process of creating a website as simple as possible for all of our clients.
Static websites, also known as a brochureware
website, or a brochure website, can be a very
effective tool in attracting new customers, but
only if it is presented with a professional and
clear vision. Often the site has been developed as
a direct translation of existing printed
promotional materials, hence the name. Brochureware sites therefore take little
advantage of the capabilities of the web that are unavailable in printed
publication. Zinger will design and develop a website that best suits your business
needs and budget.
Brochure sites are commonly used by small businesses that need a web presence to
provide contact and location information, but do not need (or want) ecommerce or
other interactive features.
In design terms, brochure sites are often produced on very small budgets, are frequently
executed in static HTML, and make liberal use of stock photography
A brochure website typically includes 5-7 web pages that include information about
your business, its products/services and contact information.
Dynamic sites can be more expensive to
develop initially, but the advantages are
numerous. At a basic level, a dynamic website
can give the website owner the ability to
simply update and add new content to the
site. For example, news and events could be
posted to the site through a simple browser
interface. Dynamic features of a site are only
limited by imagination. Some examples of dynamic website features could be: content
management system, e-commerce system, bulletin / discussion boards, intranet or
extranet facilities, ability for clients or users to upload documents, ability for
administrators or users to create content or add information to a site (dynamic
Some examples of dynamic website features could be: content management system, e-
commerce system, bulletin / discussion boards, intranet or extranet facilities, ability for
clients or users to upload documents, ability for administrators or users to create
content or add information to a site (dynamic publishing).
Implementing e-commerce in to your sales strategy is an effective
way to save money and increase profits through establishing a
broader customer base online. Accepting online payments leads
to faster, more reliable transactions with your customers. And as
e-commerce continues to grow in popularity, an option to pay
online is a gesture of convenience many customers have come to
Despite this, we recognize that selling online is a complex, often
daunting transition for your traditional business model. There are
many options available, and lots of choices to consider. Making
the right decisions for your business depends on many factors,
including: the expected volume of sales, the required features, the online marketing
strategy, and sales budgets.
Zinger can help simplify this complex setup process, guiding you through the steps
necessary, and helping you to make the right decisions for your business. We can build
e-commerce functionality into your existing website, or create a completely new site—
designed specifically to sell your products or services online. We design online stores
that are attractive and inviting, to convey a sense of warmth and trustworthiness to
your viewers. We build shopping carts that are scalable, designed to grow as you grow.
Once the site is complete, we give you full control over your stock, and orders. Our e-
commerce sites can be integrated with 1ShoppingCart, Google Checkout, PayPal and
many other online payment systems.
With the ever-present risk of fraud on the internet, having a secure site for your
ecommerce business has never been more important.
Ease of Navigation
This is universally important rule across the internet as a whole. When someone visits
your ecommerce website, they are usually there for a reason – to buy something. More
often than not, the user has a particular item in mind. That being said, it is imperative
that the site navigation is built in a way that the user is able to find what they are
looking for quickly, without frustration.
Think of a sales website as a department store, where one page can quite easily lead
into another through a simple and tempting link. Advertising special offers on various
pages through the use of banners or links encourages the visitor to explore your site.
Seducing your Visitors
Ecommerce websites are designed specifically for one purpose – selling. Visitors will
want to know three fundamental questions when they visit your site:
What’s for sale?
How much is it?
How do I buy it and is it secure?
Content Management Systems (CMS)
A CMS (Content Management System) is a web-based content publishing and
management system that allows users and administrators to edit, create, submit, and
publish their web content directly within a web application/site without external
development tools or extensive formal knowledge of HTML. Content Management
Systems are becoming more prominent with the rise in popularity of blogging and self-
A CMS can help to improve sales, increase user
satisfaction, or assist in communicating with the
public. Today there are three heavyweights that
lead the way when it comes to creating a CMS
based website. Which one to choose relies on the
ultimate need of the client. At Zinger we can help
you with that decision. We prefer the power of
WordPress, but our designers are equally proficient with Joomla and Drupal.
There are many benefits to implementing a CMS:
Streamlined Authoring Process Support for Decentralised Authoring
Faster Turnaround Time Increased Security
Greater Consistency Reduced Duplication of Information
Improved Site Navigation Greater Capacity for Growth
Increased Site Flexibility Reduced Site Maintenance Costs
Wordpress - WordPress is a free, Web-based software program that anyone with online web
proficiency can use to build and maintain a website or blog. It was originally intended as an
easy way to set up a blog. But, thanks to the efforts of a large “open source” community of
WordPress programmers working to extend and improve its capabilities, WordPress has
become much more than just a tool for bloggers.
Joomla - Joomla is an award-winning content management system (CMS), which enables you
to build Web sites and powerful online applications. Many aspects, including its ease-of-use and
extensibility, have made Joomla the most popular Web site software available. Best of all,
Joomla is an open source solution that is freely available to everyone.
Drupal - Drupal is a free, open-source web development platform for online content and user
communities. Drupal powers some of the busiest sites on the web, and can be adapted to
virtually any visual design. Drupal runs over a million sites, including WhiteHouse.gov, World
Economic Forum, Stanford University, and Examiner.com.
Zinger Web Design