Zinc Digital - Healthcare Web Solutions

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Zinc make a complex digital world simple, with a deep understanding of digital strategy and communications within the healthcare sector. Zinc have forged a long-standing relationships with a number of …

Zinc make a complex digital world simple, with a deep understanding of digital strategy and communications within the healthcare sector. Zinc have forged a long-standing relationships with a number of NHS organisations. Providing innovative packages to CSU, CCG, GP and Healthcare institutions including websites, intranets, marketing services, software solutions and mobile apps.

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  • 1. STRATEGY DESIGN MARKETING WEBSITES TECHNOLOGY MOBILE APPS TECH SUPPORT CAMPAIGNS SOCIAL MEDIA T H E D I G I T A L K N O W L E D G E G A R D E N
  • 2. The web is an infinitely large, unbelievably complex, constantly evolving place. To take full advantage of it, you need to live it and know it inside out. WE DO, SO YOU DON’T HAVE TO We are the ‘Digital Knowledge Garden’, helping our clients by making a complex world simple. Enabling them to exploit the web’s potential, and making their digital strategy the centre of their organisation’s landscape. OUR KNOWLEDGE IS YOURS By understanding your organisation’s strategy we are able to build a solution that engages your target audiences through the use of creative digital communications, innovative technology and engaging social activity. Sounds simple, but it requires a sound knowledge of every discipline to deliver an intuitive digital solution. Zinc have an impressive track record of getting results for a diverse range of clients. MAKING A COMPLEX WORLD SIMPLE
  • 3. Providing innovative packages to CSUs, CCGs, GPs and private healthcare organisations including websites, intranets, online software solutions and marketing communication services.
  • 4. SEARCH CONTENT CREATIVITY BRAND EXPERIENCE DIGITAL WEB CENTRIC STRATEGY • Dynamic Design • Informative • Engaging • User friendly • Interactive • Topical • Business Focus Engagement • Rich Information • Desire • Call to action • World Web Standards • Optimisation • Multi Platform • Intuitive Navigation • Flexible Content Management • Fast • Secure • Stable • Reliable • Strengthen brand positioning • High impact imagery TECHNOLOGY f f f ff f
  • 5. THE DIGITAL KNOWLEDGE GARDEN THE WORLD IS CHANGING The way people make decisions has changed. Today a very large percentage of people carry out day-to-day activities online.Therefore the website that is the easiest to find and intuitively provides the information they want is the one that becomes the favourite and receives a higher level of engagement. Our approach is to deliver your organisation’s objectives through a web centric strategy, combining a deep understanding of the way people make decisions and their information needs with the new communication technologies and techniques. We create and manage your web centric strategy f
  • 6. INTRANETS MOBILE/APPS W EBSITES HOSTING SECURITY WEB CENTRIC GROWTH DIGITAL
  • 7. HEALTHY TECHNOLOGY Our knowledge of the web, how it works, where it’s going and what to avoid, enables us to create digital solutions that visitors love to use. Our online solutions are built with intuitive navigation, appealing design, and the finest technology and software to ensure a healthy website. We consistently expand our technical expertise in order to refine our services, allowing your digital solution to reach its full potential. THE DIGITAL KNOWLEDGE GARDEN
  • 8. Increase or decrease ‘appropriate’ demand for health services Signpost and encourage individuals into services when they are ready to ‘change’ for the better e.g. stop smoking Encourage individuals and groups to take part in screening or testing programmes and adopt healthier lifestyles Change the behaviour of specific groups of the population, especially those who are traditionally ‘hard to reach’ Facilitate improved dialogue between different parts of the health economy behaviour Redirect the public to alternative or new treatment options
  • 9. BEHAVIOUR CHANGE MARKETING THE RIGHT MIXTURE In the health sector today, the foundation of behaviour change or social marketing is the recognition that simply giving people information and asking them to be healthy is not enough. We have in-depth knowledge in designing and delivering a short term fix, an integrated change strategy or long term behaviour change programme. Behaviour change marketing is based on social psychology and commercial marketing theory, but ultimately it’s about getting the right message to the right people through an engaging visual and creative language that connects with your customer, faster, for less cost and ‘nudging’ them towards healthier choices. THE DIGITAL KNOWLEDGE GARDEN
  • 10. CULTIVATING SYNERGY
  • 11. DIGITAL STRATEGY STRATEGY GUARDIANSHIP WEB TECHNOLOGY INTRANETS / EXTRANETS SOCIAL MARKETING PROGRAMMES DIGITAL SOLUTIONS MICROSITES STATISTICS/ANALYTICS RESOURCING BRANDING BEHAVIOUR CHANGE MARKETING DESIGN MOBILE APPS HOSTING DOMAIN MANAGEMENT GRAPHICS/VIDEO N3 NETWORK SUPPORT PROJECT MANAGEMENT MANAGEMENT REPORTS TRAINING SOCIAL MEDIA MANAGED BACKUP DISASTER RECOVERY DDA W3C COMPLIANCE Zinc has all the skills you need, in one place, working cohesively to the same goal. We are not integrated by virtue of bolting on departments; we are integrated in our thinking, skills and experience to deliver your objectives. TENDER DOCUMENTS PRESENTATIONS BESPOKE WEB SOFTWARE E-MARKETING SECURITY THE DIGITAL KNOWLEDGE GARDEN RETURN ON INVESTMENT
  • 12. ENGAGING CREATIVITY Digital Strategy changes the way we work, how we connect with the world outside and the way we work with our community and stakeholders. Example client branding:
  • 13. THE DIGITAL KNOWLEDGE GARDEN CREATIVE MICROSITES SOCIAL MEDIA VIRAL MARKETING ENGAGEMENT SHARING OUR KNOWLEDGE Everybody is different, so we work with individuals and groups in order for us to make the most impact. Campaign microsites & social media examples
  • 14. AWARD WINNING CAMPAIGNS Behaviour change marketing examples Corportate communications
  • 15. SECURE N3 INTRANETS COMMUNICATION COLLABORATION CULTURE ACTIVITY ENGAGEMENT “Going digital” means that organisations can be more efficient, more transparent and more effective. Employee intranet examples
  • 16. At a time of tightening budgets, it is a powerful way to improve services while significantly reducing costs. STREAMLINE PROCESSES Websites, mobile technology, document libraries, extranets & mapping examples
  • 17. THE DIGITAL KNOWLEDGE GARDEN ADMIN247 EMPOWER MODULAR SECURE INTUITIVE ENGAGEMENT Empowering staff with the knowledge, skills, permissions and confidence to embrace digital opportunities, deliver better results and better value for all. OUR ENTERPRISE EMPOWERMENT PLATFORM Content management system examples
  • 18. DELIVERING RESULTS
  • 19. THE DIGITAL KNOWLEDGE GARDEN To form a strong and sustainable partnership we need to align our abilities and focus on your objectives. To that end we have 4 steps to start working with you CREATIVE THINKING PROPOSAL FULFILMENT & DELIVERY INNOVATION WORKSHOP PROJECT PLANNING v v v v 1 f 3 f 2 ff 4 PROVEN PROCESSES f We also offer return on investment analysis as part of any project. We use integrated data systems, traditional campaign metrics and statistics from specific service providers to evaluate the impact of our projects.
  • 20. OUR PARTNERS
  • 21. THE DIGITAL KNOWLEDGE GARDEN Our team will be happy to share their knowledge with you, helping you prepare the ground and fill any knowledge gaps that you may have in-house. All our partners have been carefully selected to enable us to provide the best, most reliable service and support. We collaborate with people who are the best at what they do to ensure our clients are always at the forefront of the technology frontier. With over 5 years of continuous development, Zinc has been awarded significant Government R&D Tax Credits for its technology innovation and investment. A STRONG FOUNDATION TO SUPPORT YOU
  • 22. The Stables Milton Malsor Towcester Road Northampton NN5 6JN www.zincdigital.com 01604 59 89 99 growth@zincdigital.com f