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It’s no secret the BI Community has always struggled with user adoption. According to a study by the The Datawarehousing Institute in 2008, only 24 percent of the potential BI users are using BI solutions.
Four years after the City of Cape Town's first SAP BW implementation, BI usage was still low (22%). This was attributed to users’ feedback regarding BI, which ranged from, "The reporting structure on the portal is not intuitive, I can never find my reports", "Those reports are too slow".
The COCT BI Team realized that the maxim "Build it and they will come” no longer holds true! This would be the same as putting out a product in the market and hoping for the best. They thus asked themselves "what is the driving force for any business to have a successful product?" This session will thus unpack how they answered this question:-
• Developing a product that sells itself is imperative thus visualization and performance ranked high on the list of deliverables.
• Product Image. The overall image/packaging of the product was revamped and a new look and feel on the SAP Enterprise Portal was launched, which was more elegant and made finding reports easier.
• Marketing & Communication. A marketing strategy was developed by the BI Team in collaboration with the Enterprise Solution Centre Head.
• Product endorsement at all levels is critical for any campaign - thus having the buying in from the executive level right down to having champions at the operational level was imperative!
• Measurement. Standard Content BI Statistics have been used extensively to not only measure the success of the marketing drive but used to identify user's pain points(i.e. long running reports, frequently used reports, etc.).
Improving user adoption requires dedication! Be prepared to get your hands dirty!
Marketing and sponsorship (at all levels) are critical!
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